The latest food and beverage industry news and trend analysis

This release marks the brand's third major flavour innovation in the past year, following the successful rollouts of Salted Caramel and Marshmallow variants.

Green River Distilling Co. has announced a major addition to its core portfolio with the launch of Green River Wheated Full Proof Bourbon. The launch leverages the recipe that was recently honoured as "Best Overall Bourbon" at the 2025 New York World Spirits Competition.

Developed in partnership with Trilliant Food & Nutrition, LLC, a leading U.S. coffee manufacturer, the collection translates the chain's signature shop flavours—including fan favourites like Golden Eagle® and Annihilator®—into retail-ready formats.

This infrastructure investment comes as the company reports it is approaching $100 million in annual revenue, driven by surging demand from foodservice operators, manufacturers, and retailers for operationally efficient, plant-forward ingredients.

The move comes as the functional beverage sector prepares for a critical phase of regulatory maturation and mainstream retail adoption.

The move signals the brand's strategic entry into the high-frequency coffee adjunct category, extending its reach beyond core fluid milk and ice cream staples into the morning consumption occasion.