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The latest food and beverage industry news and trend analysis

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Sauces

Big Whisk Green Chilli Jam Expands Retail and Foodservice Footprint

February 3, 2026

Big Whisk Green Chilli Jam Expands Retail and Foodservice Footprint

Big Whisk Green Chili Jam has announced a strategic expansion into over 150 retail and foodservice locations, transitioning from a proprietary restaurant ingredient to a standalone CPG product.

The Marzetti Company Acquires Bachan’s for $400M to Expand Premium Sauce Portfolio

February 3, 2026

The Marzetti Company Acquires Bachan’s for $400M to Expand Premium Sauce Portfolio

The Marzetti Company, a manufacturer of speciality food products for retail and foodservice, has entered into a definitive agreement to acquire Bachan’s, Inc., the fast-growing Japanese Barbecue Sauce brand.

McDonald's Canada Partners with Frank's RedHot for Menu Takeover

February 2, 2026

McDonald's Canada Partners with Frank's RedHot for Menu Takeover

The collaboration leverages the high brand equity of Frank's RedHot in the Canadian market to capitalise on the growing consumer demand for spicy flavour profiles.

Frank’s RedHot Enlists Ludacris for ‘Eat The GOAT’ Super Bowl Campaign

February 2, 2026

Frank’s RedHot Enlists Ludacris for ‘Eat The GOAT’ Super Bowl Campaign

Frank’s RedHot, the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges.

Hellmann's Enlists Andy Samberg as 'Meal Diamond' for Musical Big Game Campaign

January 27, 2026

Hellmann's Enlists Andy Samberg as 'Meal Diamond' for Musical Big Game Campaign

The campaign centres around a reimagining of the iconic track "Sweet Caroline," lyrically adapted to "Sweet Sandwich Time." The 30-second spot is scheduled to air during the fourth quarter of the game on Sunday, 8 February.

HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties

January 27, 2026

HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties

Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.

Organicville Eliminates Seed Oils from Dressing Line in Major Brand Refresh

January 26, 2026

Organicville Eliminates Seed Oils from Dressing Line in Major Brand Refresh

Organic condiment and dressing brand Organicville has announced a comprehensive brand refresh for the new year, anchored by a significant reformulation of its dressing portfolio to eliminate seed oils.

Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window

January 22, 2026

Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February.

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