Sauces
February 11, 2026
Long John Silver’s Enters Retail CPG Market with Kroger Tartar Sauce Partnership
The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season, a peak consumption period for the seafood category in both foodservice and retail.
February 3, 2026
Big Whisk Green Chilli Jam Expands Retail and Foodservice Footprint
Big Whisk Green Chili Jam has announced a strategic expansion into over 150 retail and foodservice locations, transitioning from a proprietary restaurant ingredient to a standalone CPG product.
February 3, 2026
The Marzetti Company Acquires Bachan’s for $400M to Expand Premium Sauce Portfolio
The Marzetti Company, a manufacturer of speciality food products for retail and foodservice, has entered into a definitive agreement to acquire Bachan’s, Inc., the fast-growing Japanese Barbecue Sauce brand.
February 2, 2026
McDonald's Canada Partners with Frank's RedHot for Menu Takeover
The collaboration leverages the high brand equity of Frank's RedHot in the Canadian market to capitalise on the growing consumer demand for spicy flavour profiles.
February 2, 2026
Frank’s RedHot Enlists Ludacris for ‘Eat The GOAT’ Super Bowl Campaign
Frank’s RedHot, the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges.
January 27, 2026
Hellmann's Enlists Andy Samberg as 'Meal Diamond' for Musical Big Game Campaign
The campaign centres around a reimagining of the iconic track "Sweet Caroline," lyrically adapted to "Sweet Sandwich Time." The 30-second spot is scheduled to air during the fourth quarter of the game on Sunday, 8 February.
January 27, 2026
HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties
Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.
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