The latest food and beverage industry news and trend analysis

The transaction marks a significant advancement in the company's European growth strategy, representing its second acquisition within the fresh produce category as it seeks to build a robust pan-European fresh network.

The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026.

To support the launch, the platform has secured over 80 launch partners, including retail heavyweights Krispy Kreme Doughnuts, FamilyMart, and NewDays

The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition.

The launch is positioned as a "mood-booster" for the mid-winter slump, offering bright, fruit-forward profiles designed to deliver a "taste of escape" without the need for travel.

The deal will see Bel utilising Foodberry’s technology platform to create products that combine fruit and protein in novel, bite-sized formats. The inaugural product from this partnership is scheduled to launch in select U.S. markets in 2026.

Avocados From Mexico® is launching "Prediction Pit," an immersive AI-powered activation featuring a digital avatar of comedian Rob Riggle.

Launching nationwide on 6 January 2026, the initiative aims to reframe healthy eating under the campaign slogan "Eat What Loves You Back," pairing culinary appeal with clinical insights into population nutrition.