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Beverage

Huel Expands Ready-to-drink Portfolio with Four New Flavours

July 3, 2026

Huel Expands Ready-to-drink Portfolio with Four New Flavours

Huel has launched four new flavours across its Black Edition and Lite ready-to-drink ranges, offering increased variety within its nutritionally complete beverage portfolio.

Poppi Launches Limited Edition Spider-Man Themed Soda Range

July 2, 2026

Poppi Launches Limited Edition Spider-Man Themed Soda Range

Poppi has partnered with the upcoming film Spider-Man: Brand New Day to launch a limited-edition, web-themed packaging design across three popular flavours.

Beverage Industry Leaders Oppose Proposed German Sugar Tax

July 2, 2026

Beverage Industry Leaders Oppose Proposed German Sugar Tax

More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns.

Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market

July 2, 2026

Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market

Dr Zero Zero is launching its Italian produced non alcoholic aperitivo, AperZero, in the US market, expanding its portfolio of authentic, zero-proof Italian spirits.

BrewDog CEO James Taylor Steps Down

July 2, 2026

BrewDog CEO James Taylor Steps Down

BrewDog CEO James Taylor has stepped down from his role following the company's acquisition by Tilray Brands. Chief Commercial Officer Lauren Carrol will manage day-to-day operations.

UK Introduce Digital Age Verification for Alcohol Sales

July 2, 2026

UK Introduce Digital Age Verification for Alcohol Sales

The Home Office has laid new regulations enabling licensed premises in England and Wales to accept digital age verification services for alcohol sales.

AMASS Brands Group Launches Functional Electrolyte Powder Mixers

July 1, 2026

AMASS Brands Group Launches Functional Electrolyte Powder Mixers

AMASS Brands Group has launched a new range of electrolyte powder mixers in single-serve stick packs, targeting the growing daily functional hydration market.

Lucas Bols Expands Tequila Partida Portfolio Into Canada

July 1, 2026

Lucas Bols Expands Tequila Partida Portfolio Into Canada

Luxury tequila brand Tequila Partida has entered the Canadian market, launching its portfolio in British Columbia through a partnership with Breakthru Beverage Group.

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