The latest food and beverage industry news and trend analysis

Keurig Dr Pepper has announced a significant evolution of its Board of Directors with the appointment of two high-profile independent directors: Amie Thuener (Alphabet) and William "Bill" Newlands (Constellation Brands).

The initiative features the release of city-specific limited-edition V.S.O.P bottles alongside a substantial microgrant program designed to embed the brand within local creative economies.

The UK Supreme Court has delivered a decisive blow to Oatly’s branding strategy in the UK, dismissing the company's appeal and ruling that the trademark “Post Milk Generation” is invalid for use on oat-based food and drink products.

Moving beyond its core line of ready-to-drink (RTD) seltzers, the company is launching a new multi-serve innovation: Blood Orange Vanilla Cannabis Spirit.

The move is a direct response to continued volume pressure in mature markets, as the Dutch giant seeks to protect margins amidst shifting consumer behaviours in Europe and North America.

The launch is anchored by two key innovation ranges: Maison Perrier Forever (fruit-flavoured sparkling beverages) and Maison Perrier Chic (a premium mocktail collection), alongside the brand's unflavoured sparkling water.

Yerba Madre, the regenerative yerba mate brand re-launched in 2025, has announced a significant expansion of its product portfolio and certification standards for 2026.

The selection of these specific executives—holding high-level financial and partnership roles within PepsiCo, signals a move to inject greater operational rigour and distribution expertise into Celsius's governance structure as it continues its rapid scaling.