The latest food and beverage industry news and trend analysis

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology.

The move comes as the functional beverage sector prepares for a critical phase of regulatory maturation and mainstream retail adoption.

REIGN Total Body Fuel, the performance energy brand created by Monster Energy, has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy.

The appointment signals a significant maturation of HTeaO's corporate leadership, bringing in a veteran with deep experience in scaling multi-brand restaurant organisations and managing high-value acquisition events.

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.

The hemp-derived THC beverage brand co-founded by music icon Willie Nelson has closed a $15 million Series A funding round. The investment was led by Left Lane Capital, with participation from Second Sight Ventures.

The launch addresses two distinct but dominant flavour trajectories in the current market: the rise of "swicy" (sweet and spicy) profiles and the enduring demand for nostalgia-driven indulgence.