The latest food and beverage industry news and trend analysis

Muscle Milk has undergone a complete clean-label reformulation, utilising ultra-filtered milk and removing artificial ingredients to capture the modern active-wellness demographic.

Saint James’ entry into the lemonade-tea hybrid segment leverages organic credentials and aluminium packaging to the summer RTD category via a massive nationwide sampling programme.

Coca-Cola's Equinox and Mini launches leverage 11 million daily pours to shorten R&D cycles to 90 days, transitioning fountains from variety tools to real-time consumer preference sensors.

Califia Farms has launched a Blueberry Matcha Almond Latte to capitalise on the UK’s surging matcha demand, utilising a three-month Tesco exclusive to drive trial in the premium RTD category.

Tenzing has launched its second Natural Energy+ SKU, Focus White Peach, utilising a 160mg L-theanine and caffeine stack to target the high-growth cognitive performance and deep work markets.

Au Vodka partners with Britvic’s Tango to launch a premium RTD range, leveraging high-equity British flavours to capture the growing convenience-led alcoholic beverage market.

Vienna-based hydration pioneer waterdrop has closed a funding round exceeding 100 million euros, securing strategic backing from Atlantic Grupa and Aspeya to scale its direct-to-consumer infrastructure.

PepsiCo UK has launched a zero-sugar Ice Cream Flavour range to capture the summer market. Featuring three nostalgic variants, the lineup debuts at Tesco before scaling nationwide in July.