The latest food and beverage industry news and trend analysis

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

Keystone Light has announced the debut of Keystone Light Apple, branded as "Kapple." Launching in time for the Memorial Day holiday, the product is engineered to serve as a primary volume driver for the Molson Coors value portfolio.

Electrolit’s 7-Eleven exclusive Pineapple Coconut flavour scales its C-store presence, utilising a retail-specific strategy to drive trial and cold vault differentiation for summer 2026.

Heineken enters the functional beer category with Outdoor Brewing Co, an alcohol-free lager fortified with electrolytes and magnesium for post-activity recovery.

Heineken Ireland’s 0.0 flavour expansion leverages the 150% growth in Irish alcohol-free sales, targeting the moderation trend via sophisticated botanical and citrus profiles.

STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

Propel has announced the launch of Propel Clear Protein, a ready-to-mix 3-in-1 powder delivering 20g of whey protein, 3g of fibre, and electrolytes, specifically engineered to capture the "refreshing protein" segment and support the nutritional needs of consumers navigating GLP-1 medication journeys.