top of page
FBX2.png

The latest food and beverage industry news and trend analysis

You’re reading a free preview of The Newsroom 📰

✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX

Subscribe to weekly updates

ad1_edited.jpg
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Energy Drinks

Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch

February 10, 2026

Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy'

February 9, 2026

Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy'

REIGN Total Body Fuel, the performance energy brand created by Monster Energy, has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy.

Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range

February 8, 2026

Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.

Lucky Energy Secures Major H-E-B and EG America Listings; Bolsters Leadership Team

February 4, 2026

Lucky Energy Secures Major H-E-B and EG America Listings; Bolsters Leadership Team

The company is executing a dual-channel rollout across major regional grocery and national convenience networks, supported by a trio of senior executive hires from industry giants including Red Bull, Coca-Cola, and Congo Brands.

Happy Panda Enters Functional Energy Market with Science-Led Formulation

February 3, 2026

Happy Panda Enters Functional Energy Market with Science-Led Formulation

The brand is led by a unique founder duo—Dr. Noor and Cam—whose partnership merges elite medical pedigree with professional sports and lifestyle culture to disrupt traditional beverage marketing.

Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership

January 27, 2026

Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership

The deal will see the brand roll out across more than 8,100 workplace micro markets in the United States, targeting the professional demographic during working hours.

Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix

January 24, 2026

Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix

The product rollout has secured significant retail distribution immediately, hitting shelves in over 1,450 Publix stores and more than 100 Roundy's locations in the Midwest.

Nichols Expands Vimto Energy Portfolio with 'Tropical Cooler' Launch and SPAR Exclusive

January 21, 2026

Nichols Expands Vimto Energy Portfolio with 'Tropical Cooler' Launch and SPAR Exclusive

Soft drinks group Nichols is intensifying its expansion strategy within the functional beverage sector, announcing the launch of Vimto Energy Tropical Cooler.

  • Page 1
bottom of page