The latest food and beverage industry news and trend analysis

Lucky Energy has introduced "SLUSH," a three-flavour nostalgia-driven lineup and the brand's first permanent 12 oz sleek can offering, pairing a high-performance 200 mg caffeine formula with a zero-sugar, zero-calorie "clean" ingredient profile.

BIGGBY® COFFEE has partnered with Red Bull® to launch a limited-time "Cherry Sakura" energy lineup, leveraging floral flavour trends and digital delivery promotions to drive spring-season traffic across its 460-unit franchise network.

Panera Bread introduces new caffeinated Energy Refreshers and caffeine-free Frescas as part of a strategic expansion into the premium functional beverage market.

Nutrabolt's C4 Energy has announced a strategic partnership with NBA player Josh Hart, expanding its sports marketing footprint and experiential retail efforts.

Dunkin enters the energy drink market with Dunkin Zero while debuting a seasonal banana-inspired menu to drive mid-day sales and beverage innovation.

Alongside the appointment of entrepreneur Kim Kardashian as Co-Founder, the strategic partnership aims to redefine the modern energy drink category, moving away from high-caffeine "overstimulation" toward science-backed, sustained focus.

Building on the success of 2025’s top-performing launches, including Dr Pepper Creamy Coconut & A&W Root Beer Float. The lineup is heavily data-driven. Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages every month.

The new variant is available nationwide immediately, marking a strategic move to drive incremental volume in the flavoured energy segment during the Q1 trading period.