The latest food and beverage industry news and trend analysis

Tenzing has launched its second Natural Energy+ SKU, Focus White Peach, utilising a 160mg L-theanine and caffeine stack to target the high-growth cognitive performance and deep work markets.

The Jel Sert Company and Dunkin' have launched a zero-sugar powdered drink mix, leveraging TikTok Shop to scale functional, caffeinated hydration beyond the traditional QSR environment.

Nutrabolt has appointed Andrew Archambault as President and COO to scale its C4 Energy and Bloom platforms. His 30 years of CPG expertise at Hershey and Keurig Dr Pepper will drive operational discipline and commercial focus across the high-growth energy and active nutrition sectors.

STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

Little Caesars and Mountain Dew (PepsiCo) have confirmed the nationwide return of "Mountain Dew Mango Rush," an exclusive limited-time offering (LTO) designed to leverage the high-growth tropical flavour trend and drive summer traffic through a strategically priced $4.99 "bundle" architecture.

Dutch Bros Coffee has launched Myst Energy Refreshers, a new category of plant-powered, low-calorie functional beverages designed to capture the growing consumer demand for clean-label caffeine alternatives during the peak summer trading season.

Bevi has launched a modular alcohol format specifically for the Gen Z "pre-drinks" market, combining 12% ABV vodka-based RTDs with functional energy sachets to address the rising trend of "functional intentionality" in social drinking.

GateDrop has officially launched its action-sports-inspired energy gummies, offering a precisely dosed, shelf-stable alternative to traditional energy drinks as the global category prepares to surpass 130 billion dollars by 2030.