The latest food and beverage industry news and trend analysis

Zero-sugar energy drink brand FLRT has launched its first flavour innovation, Apple Bottoms Up, debuting via an exclusive Kroger preview before rolling out across US retail.

Walovi has launched Legend-King natural energy electrolyte drink and Lemuli berry juice alongside new packaging architecture to support its global plant-based beverage expansion.

McDonald's USA is entering the energy drink category through a national rollout of the Red Bull Dragonberry Energiser across participating US restaurants.

Celsius Holdings has appointed Tyler Bohannon as Chief Commercial Officer and created a new Chief Business Transformation Officer role following the departure of President and COO Eric Hanson.

The Food Safety and Standards Authority of India (FSSAI) has rejected beverage manufacturer requests to extend a 90-day deadline for removing the phrase "energy drink" from high-caffeine product labels.

McDonald's has collaborated with Red Bull to launch the Red Bull Dragonberry Energiser, expanding its McCafé beverage platform with functional energy options.

Coca-Cola Europacific Partners has expanded its Monster Additions line with Monster Nitro Blue Flash, a blueberry-flavoured energy drink rolling out across UK retail in August.

Nutrabolt brand C4 has launched C4 Sparkling Protein, a caffeine-free, carbonated ready-to-drink protein beverage delivering 20g of protein and zero sugar.