The latest food and beverage industry news and trend analysis

Starbucks has expanded its seasonal beverage portfolio with the nationwide launch of Blended Energy Refreshers. Arriving in stores on 14 July 2026, frozen format, blending real fruit pieces, ice, and customisable functional ingredients

REIGN Total Body Fuel has introduced a limited-edition performance energy drink flavour, Liberty and Justice for Apple, featuring 300mg of caffeine and 10 calories per can.

7 Brew is launching its "Freeze the Heat" campaign on 1 July, featuring a new Frozen Chiller menu and a series of promotional offers designed to drive transaction volume during the peak summer period.

Coca-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, aiming to drive category engagement in the UK energy drink sector.

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.

Paris Baguette North America has expanded its summer menu with a limited-edition patriotic product range and a co-branded Red Bull campaign celebrating the US semiquincentennial.

Gorgie has expanded its functional beverage portfolio with the launch of Rocket Pop Protein, a sugar-free energy drink delivering 8g of whey protein.

Lifestyle wellness brand Alani Nu has launched a limited-edition Purple Cotton Candy energy drink, partnering with artist Becky G to drive summer retail sales.