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The latest food and beverage industry news and trend analysis

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Energy Drinks

Back is The Future: Why Espresso is Losing to Electric Blue Energy
Analysis
Back is The Future: Why Espresso is Losing to Electric Blue Energy

For over a century, the traditional "coffee break" was fueled by dark, roasted, and increasingly milk-heavy beverages designed to drive linear productivity. However, the global food and beverage sector is currently experiencing a massive paradigm shift. Generation Z and younger Millennials are systematically defecting from traditional "adult" coffee formats, trading the muted beige palettes of standard lattes for the neon pinks, electric blues, and vibrant greens of highly customised, functional energy drinks.

Back is The Future: Why Espresso is Losing to Electric Blue Energy
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New Products

Switch Energy Drink Launches Limited Edition Bite Me Halloween Flavour

Switch Energy Drink introduces Bite Me, a limited-edition Halloween energy drink featuring a spiced berry and citrus flavour profile and collector can design.

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Energy Drinks

Red Bull Launches The Glacier Edition Frosted Raspberry Flavour in UK

Red Bull launches The Glacier Edition, a Frosted Raspberry energy drink debuting exclusively with Booker and Tesco ahead of a wider 2027 rollout.

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Energy Drinks

Monster Unveils Protein Energy Hybrid Beverage Line with 30g Protein

Monster Energy re-enters the protein RTD market with Monster + Protein Energy, an ultra-filtered milk drink delivering 30g of protein and 2g of sugar.

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New Products

Monster Unveils Papaya McLaren Racing Energy Drink

Monster Energy collaborates with McLaren Racing to unveil a zero-sugar papaya energy drink at NACS, launching exclusively across Europe in early 2027.

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New Products

Keurig Dr Pepper Unveils 2027 Lineup with Energy and Nostalgic Flavours

Keurig Dr Pepper unveils its 2027 innovation pipeline ahead of NACS, introducing nostalgic CSD flavours, brand refreshes, and over 25 energy drink launches.

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Energy Drinks

Lucky Energy Debuts New Visual Identity

Lucky Energy debuts a brand refresh at NACS, updating packaging across drinks and gummies as US retail distribution approaches 17,000 stores.

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Energy Drinks

BODi Launches Zero Sugar P90X Fast-Acting Energy Drinks

BODi enters the ready-to-drink functional beverage market with P90X Fast-Acting Energy, combining 200mg caffeine, L-theanine, and ATP-X across four flavours.

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New Products

Lucozade Expands Energy Range with Sherbet Twist Zero Sugar

Suntory Beverage & Food GB&I launches Lucozade Energy Sherbet Twist Zero Sugar across UK retail and convenience channels in 500ml and 900ml formats.

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