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The latest food and beverage industry news and trend analysis

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Energy Drinks

Back is The Future: Why Espresso is Losing to Electric Blue Energy
Analysis
Back is The Future: Why Espresso is Losing to Electric Blue Energy

For over a century, the traditional "coffee break" was fueled by dark, roasted, and increasingly milk-heavy beverages designed to drive linear productivity. However, the global food and beverage sector is currently experiencing a massive paradigm shift. Generation Z and younger Millennials are systematically defecting from traditional "adult" coffee formats, trading the muted beige palettes of standard lattes for the neon pinks, electric blues, and vibrant greens of highly customised, functional energy drinks.

Back is The Future: Why Espresso is Losing to Electric Blue Energy
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Energy Drinks

BODi Launches Zero Sugar P90X Fast-Acting Energy Drinks

BODi enters the ready-to-drink functional beverage market with P90X Fast-Acting Energy, combining 200mg caffeine, L-theanine, and ATP-X across four flavours.

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New Products

Lucozade Expands Energy Range with Sherbet Twist Zero Sugar

Suntory Beverage & Food GB&I launches Lucozade Energy Sherbet Twist Zero Sugar across UK retail and convenience channels in 500ml and 900ml formats.

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Energy Drinks

Red Bull Launches 24 Can 2026 Advent Calendar

Red Bull launches its 2026 Advent Calendar across US retail, featuring 24 cans including the pack-exclusive return of Festive Edition Arctic Berry.

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New Products

Eastroc Beverage Launches Gold and White Zero Sugar Energy in US

Eastroc Beverage launches Gold and White Zero Sugar Energy in the US, partnering with Pittston Co-Packers to lead its North American commercial rollout.

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Energy Drinks

C4 Energy Launches All Hopped Up Beer-Flavoured Functional Energy Drink

Nutrabolt's C4 Energy launches All Hopped Up, a non-alcoholic beer-flavoured energy drink combining hop profiles with 200mg of caffeine.

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Energy Drinks

Red Bull Launches Pistachio and Berries Winter Edition in UK

Red Bull has launched its Winter Edition Pistachio & Berries in standard and sugar-free variants, arriving at Tesco on 18 September ahead of a wider retail rollout.

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New Products

Bucked Up Launches Limi-Dead Halloween Pre-Workout and Energy Range

Bucked Up has launched its Limi-Dead Edition Halloween collection, debuting six seasonal flavours across five pre-workout powder formulations and Bucked Up Energy RTD cans.

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New Products

2O3 Launches Performance Hydration Drink with Electrolytes and Honey

Performance hydration brand 2O3 has launched its first RTD beverage, pairing 1,000mg of sodium with honey across two real-fruit flavours for athletes.

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