The latest food and beverage industry news and trend analysis

7 Brew is launching its "Freeze the Heat" campaign on 1 July, featuring a new Frozen Chiller menu and a series of promotional offers designed to drive transaction volume during the peak summer period.

Coca-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, aiming to drive category engagement in the UK energy drink sector.

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.

Paris Baguette North America has expanded its summer menu with a limited-edition patriotic product range and a co-branded Red Bull campaign celebrating the US semiquincentennial.

Gorgie has expanded its functional beverage portfolio with the launch of Rocket Pop Protein, a sugar-free energy drink delivering 8g of whey protein.

Lifestyle wellness brand Alani Nu has launched a limited-edition Purple Cotton Candy energy drink, partnering with artist Becky G to drive summer retail sales.

Lifestyle sports nutrition brand GHOST has scaled its hospitality footprint by becoming the official energy drink partner of The Venetian Resort Las Vegas, securing property-wide distribution.

Coca-Cola Europacific Partners has introduced a limited-edition gold can for Monster Energy Lando Norris Zero Sugar in Great Britain to celebrate the driver's championship win.