The latest food and beverage industry news and trend analysis

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.

The company is executing a dual-channel rollout across major regional grocery and national convenience networks, supported by a trio of senior executive hires from industry giants including Red Bull, Coca-Cola, and Congo Brands.

The company confirmed the completion of a £38 million deal to acquire Hexham-based botanical brewer Fentimans on Monday, funded through a combination of cash and debt

The Coca-Cola Company has announced a significant expansion of its Cherry beverage portfolio for the U.S. and Canadian markets, coinciding with the 40th anniversary of the flavour line's debut. Launching in February 2026

The brand is led by a unique founder duo—Dr. Noor and Cam—whose partnership merges elite medical pedigree with professional sports and lifestyle culture to disrupt traditional beverage marketing.

The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.