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Confectionery

Mars: The Evolution of Halloween Candy & Summerween
Report
Mars: The Evolution of Halloween Candy & Summerween

The annual Mars Halloween trends report reveals shifting consumer habits, with early seasonal demand and digital discovery on TikTok driving confectionery sales well ahead of October. Driven by younger generations and the rise of Summerween, Halloween is becoming America's longest seasonal shopping occasion.

Mars: The Evolution of Halloween Candy & Summerween
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Business & Finance

Ferrero Acquires Clean Label Granola Brand Purely Elizabeth

Ferrero Group has entered into a definitive agreement to acquire US clean-label breakfast brand Purely Elizabeth, accelerating its expansion into North American better-for-you snacking and organic grain categories.

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Marketing

Oreo Launches Twist Lick Vote Campaign with Three Limited Edition Flavours

Mondelēz International brand OREO has launched three limited-edition flavours alongside its Twist, Lick, Vote campaign, allowing US consumers to determine a 2027 product return.

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New Products

Ritter Sport and Haribo Partner for Limited Edition Balla Bites Chocolate

Ritter Sport and Haribo have launched their first UK collaboration, introducing the limited-edition 100g Ritter Sport x Haribo Balla Bites chocolate block.

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New Products

Hershey Unveils 2026 Halloween Range with Fruity Sweets and Salty Snacks

The Hershey Company has launched its 2026 Halloween portfolio, introducing over 20 innovations across chocolate, fruity gummies, and salty snack categories.

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New Products

Krispy Kreme Launches Limited-Time Pokémon Collection

Krispy Kreme has partnered with The Pokémon Company International to launch a six-SKU limited-time doughnut collection celebrating Pokémon's 30th anniversary.

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Confectionery

University of Reading Crafts First British Grown Cocoa Bar Since 1932

The University of Reading has produced a 100 per cent British chocolate bar from Berkshire-grown cocoa, highlighting global supply chain vulnerabilities across the £10.4 billion UK chocolate sector.

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New Products

Little Moons and Candy Kittens Launch Sour Watermelon Mochi

Little Moons has partnered with confectionery brand Candy Kittens to launch limited-edition Sour Watermelon Sorbet Mochi across Ocado Retail.

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New Products

Flipz Launches Pumpkin Spice Dunkin' Donut Flavoured Pretzels

pladis brand Flipz has partnered with Dunkin' to launch limited-edition Pumpkin Spice Donut-Flavored Covered Pretzels across US retail channels through October.

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