The latest food and beverage industry news and trend analysis

The UK Supreme Court has delivered a decisive blow to Oatly’s branding strategy in the UK, dismissing the company's appeal and ruling that the trademark “Post Milk Generation” is invalid for use on oat-based food and drink products.

The American Pastured Poultry Producers Association (APPPA) has formally petitioned the U.S. Food and Drug Administration (FDA) to establish a clear, enforceable regulatory definition for the term "pasture-raised" on shell egg cartons.

The rebrand marks a critical operational milestone as preparations accelerate for the scheme's implementation across England, Scotland, and Northern Ireland, currently scheduled to go live in October 2027.

The dispute emerges nearly a year after Vue ended a 25-year partnership with Coca-Cola, opting instead for a new exclusive supply deal with rival PepsiCo that began in March 2025.

The policy update follows a sustained period of engagement and campaigning by People for the Ethical Treatment of Animals (PETA) entities, supported by over 63,000 activists.

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit

The move is the precursor to a broader strategic restructuring, wherein KDP intends to separate into two independent, U.S.-listed public companies post-closing.

The legislation mandates the restoration of whole milk options in school meal programs, overturning previous restrictions that limited offerings to low-fat or fat-free varieties.