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The latest food and beverage industry news and trend analysis

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Marketing

Fresh Del Monte Marketing Partnership with Disney's Toy Story 5

May 18, 2026

Fresh Del Monte Marketing Partnership with Disney's Toy Story 5

Fresh Del Monte is leveraging the global release of Toy Story 5 to distribute 600 million co-branded stickers and hangtags, driving healthy kids snacking trends and retail volume.

FBIF2026 Highlights Breakthrough Strategies for the Global Food and Beverage Industry

May 14, 2026

FBIF2026 Highlights Breakthrough Strategies for the Global Food and Beverage Industry

The FBIF2026 forum in Hangzhou brought together 53,000 industry professionals to explore breakthrough strategies in AI, neural sensory research, and global market expansion for the F&B sector.

Hoplark Unveils Brand Refresh to Unify Multi-Category Portfolio

May 12, 2026

Hoplark Unveils Brand Refresh to Unify Multi-Category Portfolio

Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture, the brand targets cross-category retail placement and multi-occasion consumption for the 2026 market.

New Quaker Protein Innovations in Partnership with FIFA World Cup 2026

May 12, 2026

New Quaker Protein Innovations in Partnership with FIFA World Cup 2026

Quaker’s FIFA World Cup 2026 partnership serves as a launchpad for its functional protein products, utilising global sports IP to drive 22g protein innovations into mainstream rituals.

NESCAFÉ Targets Global Soccer Culture with Espresso Keg Campaign

May 11, 2026

NESCAFÉ Targets Global Soccer Culture with Espresso Keg Campaign

NESCAFÉ’s "Third Half" campaign productises post-match social rituals through a sharing-format Espresso Keg, targeting the 73% of soccer fans already integrating coffee into their matchday routines.

Herbalife Launches 'Fuel Like Ronaldo' Performance Nutrition Campaign

May 11, 2026

Herbalife Launches 'Fuel Like Ronaldo' Performance Nutrition Campaign

Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools to scale its global wellness platform.

Fan Foods and Poppowls Launch Licensed Disney and Marvel Snacks

May 8, 2026

Fan Foods and Poppowls Launch Licensed Disney and Marvel Snacks

Fan Foods and Poppowls merge high-equity Disney and Marvel licenses with clean-label, seed-oil-free ingredients, disrupting the snack aisle via strategic exclusives at Walmart and Target.

Little Caesars and Mountain Dew Partner for Mango Rush Return

May 7, 2026

Little Caesars and Mountain Dew Partner for Mango Rush Return

Little Caesars and Mountain Dew (PepsiCo) have confirmed the nationwide return of "Mountain Dew Mango Rush," an exclusive limited-time offering (LTO) designed to leverage the high-growth tropical flavour trend and drive summer traffic through a strategically priced $4.99 "bundle" architecture.

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