The latest food and beverage industry news and trend analysis

Poppi has partnered with the upcoming film Spider-Man: Brand New Day to launch a limited-edition, web-themed packaging design across three popular flavours.

British challenger brand Nice Rice has unveiled a major rebrand, shifting its strategic focus from sustainability-led messaging to a quality-first positioning ahead of a nationwide rollout in Tesco.

White Castle and Garage Beer have partnered to release a limited-edition summer slider kit, marking the first of several collaborations between the two Ohio-based brands.

The launch of the new product, titled Draft Day Blue, highlights the company's vertically integrated manufacturing capabilities and its approach to athlete-led brand positioning.

Sprite has launched its Living Tracklist campaign, featuring limited-edition packaging and digital content developed in partnership with Genius to celebrate six decades of hip-hop.

Mixly Cocktail Co has rebranded to Mixly Beverage Co, expanding its portfolio beyond cocktail mixers into dirty soda syrups and customisable drink solutions for at-home consumption.

bubly is addressing summer seasonal demand with the launch of Melted Ice Pop sparkling water, supported by a nostalgia-driven marketing campaign featuring limited-edition merchandise.

Asda has announced a partnership with Amazon Ads to implement the Amazon Retail Ad Service across its digital platforms. This initiative marks the first time the Amazon Retail Ad Service has been deployed by a retailer outside the US.