The latest food and beverage industry news and trend analysis

Krispy Kreme partners with Warner Bros. Discovery to launch a limited-edition Looney Tunes Halloween doughnut collection across participating US shops from 6 October.

Fuel Meals announces a brand refresh positioning as a performance nutrition system, reporting 550% growth over 24 months and 10 million meals sold.

Just Shrimp launches its Shrimpmas marketing campaign for National Seafood Month, featuring a BOGO promotion and secondary placement across Harris Teeter stores.

Mars brand Snickers collaborates with Adidas to launch the Adizero Electric + II football cleat and limited-edition co-branded confectionery bars.

Arla Foods UK launches its Feed Life masterbrand platform, kicking off with the Breakfast Yourself to Victory campaign to drive dairy portfolio engagement.

Lavazza launches My Lavazza, its first US customer loyalty programme, connecting grocery retail receipt validation with digital e-commerce rewards.

KFC partners with challenger brand SURREAL to launch KFCereal, a high-protein savoury breakfast cereal seasoned with 11 herbs and spices.

McDonald's UK and Ireland launches its World Menu Heist campaign, introducing limited-edition menu items from seven international markets from 22 September.