Marketing
May 18, 2026
Fresh Del Monte Marketing Partnership with Disney's Toy Story 5
Fresh Del Monte is leveraging the global release of Toy Story 5 to distribute 600 million co-branded stickers and hangtags, driving healthy kids snacking trends and retail volume.
May 14, 2026
FBIF2026 Highlights Breakthrough Strategies for the Global Food and Beverage Industry
The FBIF2026 forum in Hangzhou brought together 53,000 industry professionals to explore breakthrough strategies in AI, neural sensory research, and global market expansion for the F&B sector.
May 12, 2026
Hoplark Unveils Brand Refresh to Unify Multi-Category Portfolio
Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture, the brand targets cross-category retail placement and multi-occasion consumption for the 2026 market.
May 12, 2026
New Quaker Protein Innovations in Partnership with FIFA World Cup 2026
Quaker’s FIFA World Cup 2026 partnership serves as a launchpad for its functional protein products, utilising global sports IP to drive 22g protein innovations into mainstream rituals.
May 11, 2026
NESCAFÉ Targets Global Soccer Culture with Espresso Keg Campaign
NESCAFÉ’s "Third Half" campaign productises post-match social rituals through a sharing-format Espresso Keg, targeting the 73% of soccer fans already integrating coffee into their matchday routines.
May 11, 2026
Herbalife Launches 'Fuel Like Ronaldo' Performance Nutrition Campaign
Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools to scale its global wellness platform.
May 8, 2026
Fan Foods and Poppowls Launch Licensed Disney and Marvel Snacks
Fan Foods and Poppowls merge high-equity Disney and Marvel licenses with clean-label, seed-oil-free ingredients, disrupting the snack aisle via strategic exclusives at Walmart and Target.
May 7, 2026
Little Caesars and Mountain Dew Partner for Mango Rush Return
Little Caesars and Mountain Dew (PepsiCo) have confirmed the nationwide return of "Mountain Dew Mango Rush," an exclusive limited-time offering (LTO) designed to leverage the high-growth tropical flavour trend and drive summer traffic through a strategically priced $4.99 "bundle" architecture.
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