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The latest food and beverage industry news and trend analysis

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Marketing

Influencer Brand SIDES Coffee Scales Operations with New Online Launch

April 2, 2026

Influencer Brand SIDES Coffee Scales Operations with New Online Launch

SIDES Coffee has officially launched its dedicated e-commerce platform, expanding upon its physical retail footprint of over 3,100 stores. SIDES Coffee, the RTD brand incubated by COLLAB for The Sidemen, has launched a dedicated D2C platform (sidescoffee.com)

Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity

March 30, 2026

Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity

Heineken has unveiled "The Clinker," a wearable smart band designed to facilitate social connections at Coachella 2026 by syncing fan streaming data with physical interactions through a web-based application.

Subway Offers to Help Americans Struggling with Rising Gas Prices

March 30, 2026

Subway Offers to Help Americans Struggling with Rising Gas Prices

Subway has initiated a month-long "Buy One Get One" (BOGO) promotion for its Sub Club members, leveraging the "FLBOGO" code to drive mobile app adoption and increase transaction frequency amid rising consumer costs.

Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK

March 26, 2026

Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK

Coca-Cola Great Britain has unveiled a premium black and gold redesign for its Zero Caffeine Zero Sugar variant, targeting late-day consumption and a 36% growth in the segment.

Ben's Original and Ben Rice partner to combat childhood hunger

March 23, 2026

Ben's Original and Ben Rice partner to combat childhood hunger

Ben’s Original, a Mars brand, partners with professional baseball player Ben Rice to combat childhood hunger through a season-long donation initiative with No Kid Hungry.

Sprite Launches Unified Global Brand Platform 'It Is That Fresh'

March 20, 2026

Sprite Launches Unified Global Brand Platform 'It Is That Fresh'

Sprite unifies its global brand identity under the new platform It Is That Fresh while scaling product innovations like Sprite Chill and Sprite + Tea to international markets.

Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture

March 20, 2026

Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture

Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide.

Dua Lipa Joins Nespresso to Lead New Global Campaign Vertuo World

March 19, 2026

Dua Lipa Joins Nespresso to Lead New Global Campaign Vertuo World

Nespresso appoints Dua Lipa as its new Global Brand Ambassador to lead the Vertuo World campaign and modernise the brand's cultural influence among younger demographics.

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