Marketing
April 2, 2026
Influencer Brand SIDES Coffee Scales Operations with New Online Launch
SIDES Coffee has officially launched its dedicated e-commerce platform, expanding upon its physical retail footprint of over 3,100 stores. SIDES Coffee, the RTD brand incubated by COLLAB for The Sidemen, has launched a dedicated D2C platform (sidescoffee.com)
March 30, 2026
Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity
Heineken has unveiled "The Clinker," a wearable smart band designed to facilitate social connections at Coachella 2026 by syncing fan streaming data with physical interactions through a web-based application.
March 30, 2026
Subway Offers to Help Americans Struggling with Rising Gas Prices
Subway has initiated a month-long "Buy One Get One" (BOGO) promotion for its Sub Club members, leveraging the "FLBOGO" code to drive mobile app adoption and increase transaction frequency amid rising consumer costs.
March 26, 2026
Coca-Cola Relaunches Zero Caffeine Zero Sugar in UK
Coca-Cola Great Britain has unveiled a premium black and gold redesign for its Zero Caffeine Zero Sugar variant, targeting late-day consumption and a 36% growth in the segment.
March 23, 2026
Ben's Original and Ben Rice partner to combat childhood hunger
Ben’s Original, a Mars brand, partners with professional baseball player Ben Rice to combat childhood hunger through a season-long donation initiative with No Kid Hungry.
March 20, 2026
Sprite Launches Unified Global Brand Platform 'It Is That Fresh'
Sprite unifies its global brand identity under the new platform It Is That Fresh while scaling product innovations like Sprite Chill and Sprite + Tea to international markets.
March 20, 2026
Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture
Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide.
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