The latest food and beverage industry news and trend analysis

Fireball Cinnamon Whisky is expanding its lifestyle marketing and packaging portfolio with the dual launch of Fireball Sneaks and a highly portable, flexible Stash Flask.

Pizza Hut has introduced a limited-edition Throwback Value Menu featuring items starting at three dollars, supported by a streetwear apparel partnership and in-app gamification.

Maruchan has partnered with anime franchise Demon Slayer to launch MaruMart, an immersive convenience-store-themed pop-up experience at Petco Park designed to leverage co-branding.

Ready-to-drink cocktail manufacturer BuzzBallz has expanded its summer portfolio with the launch of Tropic Tang, a tropical orange-flavoured expression supported by a limited-edition western-themed merchandising campaign.

Dunkin’ has partnered with media personality Kylie Jenner to launch the King Kylie Collection, anchoring a major summer menu expansion that highlights cold foam innovation, visual aesthetics, and brand collaborations.

Hershey Canada has partnered with The Pokémon Company International to launch a range of limited-edition collectable chocolates featuring themed packaging foils.

Storck USA has launched a summer campaign for Werther’s Original Soft Caramels, leveraging the growing consumer demand for analogue nostalgia through a retro music-themed brand activation.

Poppi has partnered with the upcoming film Spider-Man: Brand New Day to launch a limited-edition, web-themed packaging design across three popular flavours.