In the ever-evolving food and beverage sector, staying updated is crucial. The Newsroom delivers fast-moving industry developments and breaking news directly to your fingertips. From regulatory changes to product innovations and market shifts, our real-time updates ensure you're always in the know. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. IFF Secures Heart Health Claim for Isolated Soy Protein in Australia and New Zealand IFF has secured approval from Food Standards Australia New Zealand (FSANZ) for a heart health claim linking isolated soy protein to healthy blood cholesterol levels, opening new labelling opportunities for 20-25g daily intake formulations. Ingredients Midland Expands Food Packaging Capabilities with Acquisition of Wetoska Packaging Midland has announced the acquisition of Wetoska Packaging Distributors, an Illinois-based specialist in food packaging. The move integrates Wetoska’s deep category expertise in meat and dairy with Midland’s national distribution network. Packaging Health & Nutrition RaFoods Launches Living Nutrition Fund to Support Health Across America RäFoods has introduced the Living Nutrition Fund™, a national initiative dedicating a portion of all product proceeds to childhood literacy and nutritional education, aiming to address the foundational drivers of long-term public health and human well-being. Read more > People Molson Coors appoints Will Meijer as President of Canada Sales Molson Coors Beverage Company has appointed industry veteran Will Meijer as President of Canada Sales to drive market share and execute the company’s Horizon 2030 long-range strategy. McCormick and Unilever Announce $44.8 Billion Food Merger Unilever and McCormick & Company have entered a definitive agreement to combine Unilever’s Foods business with McCormick in a $44.8 billion transaction, creating a global flavour leader with $20 billion in combined revenues while transitioning Unilever into a pureplay health and personal care entity. Business & Finance Customise Feed Categories Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water Menu Close Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water There seems to be an issue, please try again or contact our team. Successfully submitted, reloading FNBX, if this doesn't automatically refresh then please refresh your page. Submit Close Close Latest news New Products April 2, 2026 Clean Simple Eats Expands Retail Presence in 2,000 Walmart Stores Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market. Coffee & Tea April 1, 2026 Keurig Dr Pepper Completes Majority Acquisition of JDE Peets Keurig Dr Pepper has acquired 96.22% of JDE Peet’s shares, initiating a strategic transformation that will culminate in a 2026 separation into two public entities: a North American refreshment leader and a global coffee giant. New Products April 1, 2026 Athletic Brewing Launches 'Two For The Trails' Milestone Edition IPA Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026. New Products April 1, 2026 Banza Launches Wheat Protein Pasta and Mac and Cheese Range Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers. New Products April 1, 2026 Riviana Foods Launches Success Boil-in-Bag Sticky Rice for Retail Riviana Foods has introduced Success Boil-in-Bag Sticky Rice, a first-to-format innovation that delivers authentic Asian-style texture in 12 minutes, targeting the high-growth "global-at-home" meal segment and viral culinary trends. Soft drinks April 1, 2026 New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV. prev Next Explore trending topics Beverage Ingredients US Beer New products Packaging Enegry drinks Soft drinks Seasonal launches AI Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit New Products Nestlé Waters UK Launches Inspired by Buxton Peak Functional Range New Products Syncron Expands Functional Portfolio with Elixir and Hydrate Launches New Products Spacegoods Introduces Coffee Hazelnut Rainbow Dust Flavour Beverage The Source Ventures Invests in Gut-Health Soda Brand Living Things Beverage Jel Sert Company Introduces First to Market Alkaline Hydration Sticks Trend Highlight Functional Beverages

Midland has announced the acquisition of Wetoska Packaging Distributors, an Illinois-based specialist in food packaging. The move integrates Wetoska’s deep category expertise in meat and dairy with Midland’s national distribution network. Midland, a prominent provider of packaging, paper, and performance solutions, has officially acquired Wetoska Packaging Distributors. Based in Elk Grove Village, Illinois, Wetoska is a family-owned leader in specialised materials and equipment for the food processing industry. This strategic acquisition is designed to enhance Midland's footprint in high-demand end markets and provide comprehensive, end-to-end supply chain solutions to food manufacturers nationwide. Wetoska Packaging Distributors brings a storied history to the Midland portfolio. The company’s origins trace back to 1958 with the Tobin-Stahr Company. In 1964, the firm hired former Chicago Bear Bob Wetoska, who became a pioneer in the industry by introducing vacuum packaging technologies to the Chicago meat and cheese markets. By 1987, Bob Wetoska acquired the company, renaming it Wetoska Packaging Distributors. Under his guidance and later the stewardship of his five children—Steve, Matt, Katherine, Alexis, and Victoria—the company became a market leader. Wetoska is recognised for its ability to solve complex packaging challenges in the following sectors: Meat and Fish Dairy and Cheese Bakery and Snack Foods Strategic Objectives and Market Impact The acquisition aligns with Midland’s broader growth strategy to provide sustainable and efficient solutions across the U.S. food supply chain. By merging Wetoska’s technical expertise with Midland’s extensive logistics and distribution infrastructure, the combined entity is positioned to deliver enhanced value to food processors. "We are thrilled to welcome Wetoska Packaging Distributors to the Midland family," said Mike Graves, CEO of Midland. "Wetoska's reputation for quality, innovation, and personalised service perfectly complements our commitment to helping customers produce, protect, and promote their products. This acquisition not only bolsters our food packaging expertise but also reinforces our dedication to delivering sustainable and efficient solutions that drive customer success." Operational Continuity and Future Outlook To ensure a seamless transition and maintain high-touch service, Wetoska’s operations will continue under the leadership of the Wetoska family. Integration efforts will focus on expanding the range of products and technical capabilities available to current and future clients. Steve Wetoska, President of Wetoska Packaging Distributors, noted the significance of the merger for their existing client base. "Joining forces with Midland represents an exciting new chapter for our team and customers. Midland's resources and national reach will enable us to expand our offerings while maintaining the high-touch service our customers have come to expect. We look forward to contributing to Midland's growth and continuing to support the food industry with best-in-class packaging solutions." As the integration progresses, Midland expects to leverage these new capabilities to address the increasing demand for specialised, sustainable packaging in the North American food sector. The Newsroom Packaging Midland Expands Food Packaging Capabilities with Acquisition of Wetoska Packaging News April 2, 2026 Coffee & Tea Keurig Dr Pepper Completes Majority Acquisition of JDE Peets Business & Finance Archer Foodservice Partners to Acquire Sterno Foodservice Business Beverage Constellation Brands to Acquire Full Ownership of HopWtr Business & Finance Bansk Group to Acquire Wellness Shot and Beverage Brand So Good So You Business & Finance Packaging Related news

FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Exclusive Insight Bakery & Plant-Based Trends Collide: The Rise of the Super-Tortilla As functional protein reshapes the bakery aisle, a concurrent shift towards whole-food plant proteins is creating a powerful synergy. We analyse the market data driving the explosive growth of high-protein carriers and clean-label fillings. Read more The "Super-Falafel" Wrap: boasting upwards of 25g of protein entirely from plants. Latest from The Newsroom The Newsroom Packaging Midland Expands Food Packaging Capabilities with Acquisition of Wetoska Packaging Midland has announced the acquisition of Wetoska Packaging Distributors, an Illinois-based specialist in food packaging. The move integrates Wetoska’s deep category expertise in meat and dairy with Midland’s national distribution network. Health & Nutrition RaFoods Launches Living Nutrition Fund to Support Health Across America RäFoods has introduced the Living Nutrition Fund™, a national initiative dedicating a portion of all product proceeds to childhood literacy and nutritional education, aiming to address the foundational drivers of long-term public health and human well-being. New Products Clean Simple Eats Expands Retail Presence in 2,000 Walmart Stores Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market. Coffee & Tea Keurig Dr Pepper Completes Majority Acquisition of JDE Peets Keurig Dr Pepper has acquired 96.22% of JDE Peet’s shares, initiating a strategic transformation that will culminate in a 2026 separation into two public entities: a North American refreshment leader and a global coffee giant. New Products Athletic Brewing Launches 'Two For The Trails' Milestone Edition IPA Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026. New Products Banza Launches Wheat Protein Pasta and Mac and Cheese Range Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers. Exclusive Interview From Firefighting to Functional Beverage: The Vitclear Story FNBX sat down with the founder to discuss the technical challenges of creating a "clean label" soda that masks complex active ingredients, the task of educating the mass market on "nootropics," and why the brand is prioritising sleep and recovery over the traditional energy spike. Ralph Burrows Vitclear Founder How did the high-pressure firefighter environment spark the idea for Vitclear? I created Vitclear whilst serving as a firefighter in Oxfordshire. I realised that you're not exactly replacing all the vitamins and minerals you lose when you sweat if you just drink water. I also wanted to make supplementation easier for people on-the-go, without being a drink packed with caffeine, as shift workers and athletes need to prioritise sleep. This resulted in many meetings with scientists, superfood experts and formulators, to create 3 drinks. Our Brain Health soda for productivity, our Gut Health soda to stay balanced, and our Active Health soda for recovery. "Nootropic" How do you explain what it actually means? Our customers would typically know of (and already be consuming) the active ingredients in our drinks - we've just made it easier, tastier, and more affordable. For those who don't know already, I'd normally say 'Put simply, a Nootropic is any ingredient that may help brain performance', but you're right in saying that there is a lot more science to it than that. The UK is very strict with what you can and can't say in terms of benefits, but coffee is actually a nootropic, of which most people consume it every day, and that helps people to understand that nootropics aren't this taboo 'smart drug' or anything like that. They can be simple functional ingredients like coffee beans or green tea. The term nootropic is more commonly known in the US, but we're seeing it appear more and more in the UK, and hopefully, we'll be the first brand that comes to mind. 20 functional ingredients into a single can, how's the flavour? At Vitclear, we have a very difficult job trying to make complex products look really simple. We have over 20 beneficial ingredients in each can, with no artificial preservatives, additives, colours, flavours, or sweeteners, so everything from the can's design to the website design needs to look really clean and functional, without overloading the consumer with information. In terms of masking the more potent ingredients, it just takes a lot of patience on the R&D side. Our first Active Health flavour (Guava and Passionfruit) took months going back and forth to refine the taste, whereas our Tropical Peach Brain Health flavour that's on the shelves today is the first sample I tried! What future plans do you have for the product range? The plan is to expand our flavour range to cater to those who don't want the sweetness of our existing offerings. Our drinks were originally designed with a younger palate in mind, but the majority of our customers are older, and we're going to respond to that demand. I don't think that there will be a revolutionary new ingredient discovery associated with Brain, Gut, or Active Health in the next few years, and we would want certainty of its efficacy with studies which take a long time to come to fruition anyway. We already have one of the highest-dosed functional drinks on the market, and it's backed by real results, so we don't really need to add any new ingredients or react to trends. Trending Insights The Insight Lab 1664 and Robert Pattinson Global Cultural Research Report 1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference. Alcohol Report April 1, 2026 April Fools' 2026: From Matcha Mayo to Sheep's Milk Coffee The 2026 F&B April Fools' landscape is dominated by "flavour subversion" and "hyper-innovation," with brands like Lost Sheep Coffee and Superfoodio leveraging polarising taste profiles and absurd technology to drive massive social engagement. F&B April Fools 2026: The Best Brand Pranks and Faux Launches Marketing Analysis April 1, 2026 Nestlé Interview: What's Next for your Fridge, Cupboard or Coffee Break in 2026? To make sense of what’s coming next, we analyse a recent interview with Kate Knibbs, Cross-Category Consumer, Marketplace Insights and Analytics Lead, at Nestlé UK and Ireland. Kate keeps a close eye on the big shifts shaping what we eat and drink, spotting emerging trends and potential disruptors across Nutrition, Health and Wellness, Corporate Brand and Sustainability. Food Analysis March 26, 2026 Nestlé Waters UK Launches Inspired by Buxton Peak Functional Range March 30, 2026 Syncron Expands Functional Portfolio with Elixir and Hydrate Launches March 26, 2026 Spacegoods Introduces Coffee Hazelnut Rainbow Dust Flavour March 24, 2026 The Source Ventures Invests in Gut-Health Soda Brand Living Things March 19, 2026 Jel Sert Company Introduces First to Market Alkaline Hydration Sticks March 18, 2026 Suja Organic Introduces Watermelon Love and Digestion Goldenberry Innovations March 17, 2026 Pukka Herbs Expands Functional Range with Apple Chai and Yerba Mate Blends March 16, 2026 Javvy Coffee Expands Beverage Portfolio with Clear Protein Refreshers March 16, 2026 TREND WATCH: Summer 2026 Beyond the Buzz: Functional Beverage Market This month's data shows a trend for health and wellness-focused drinks. The beverage industry is undergoing a seismic shift. Consumers are no longer satisfied with simple hydration or sugary indulgence. Functional Nootropics Next-Generation Protein Non-Alcoholic Social Tonics February 2026 Issue FNBX INSIDER: Beverage Market Deep Dive Driven by the rise of the 'Ozempic economy,' protein is migrating from the gym bag to the grocery aisle, forcing brands to engineer hyperdense 'companion foods' for a new era of metabolic health. The New Buzz: THC Valentine's Day Coffee Functional Beverages Access Digital Edition

FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Food & Beverage Industry's 360 Source Welcome to the ultimate platform for food and beverage professionals, where technology meets industry expertise. Our AI-driven solutions provide you with a comprehensive, 360-degree view of the food and beverage sector. Get Started Explore Features Supplier POS Hero Ltd Interactive POS till system with moblie app We provide integrated till systems that allow customers to track purchases Soft Drinks Pepsi® Launches Pepsi Prebiotic Cola Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fibre, creating a lighter, functional twist on classic cola without compromising flavour. Eddie Sanders CEO - FNBX Daily users 300+ Your F&B Tools & Insights — All in One Place FNBX is a 360 platform designed to bring the entire food and beverage industry together — from startups and suppliers to established brands, investors, innovators, and operators. Every part of the platform is built around one goal: helping the industry move forward, together. Explore the full list of tools here >> The Newsroom News A customisable, focused news feed that gives every user a tailored view of the developments that matter most to them. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. Read more The Agenda Networking Stay ahead of industry trends by attending the key events that matter most to your business. Whether you're looking to network, learn about new technologies, or find opportunities for growth, The Agenda helps you plan your next move with ease. 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Launching 2026 Latest from The Newsroom The Newsroom Ingredients IFF Secures Heart Health Claim for Isolated Soy Protein in Australia and New Zealand IFF has secured approval from Food Standards Australia New Zealand (FSANZ) for a heart health claim linking isolated soy protein to healthy blood cholesterol levels, opening new labelling opportunities for 20-25g daily intake formulations. Business & Finance McCormick and Unilever Announce $44.8 Billion Food Merger Unilever and McCormick & Company have entered a definitive agreement to combine Unilever’s Foods business with McCormick in a $44.8 billion transaction, creating a global flavour leader with $20 billion in combined revenues while transitioning Unilever into a pureplay health and personal care entity. Facilities Cargill Scales Global Food Solutions with Malaysia Plant Expansion Cargill has completed a multi-million-dollar expansion of its Port Klang, Malaysia, facility, introducing an advanced speciality fats production line to support chocolate, bakery, and dairy manufacturers across the Asia-Pacific and EMEA regions. Hello! 👋 Your F&B tools and insights — all in one place. 👉 Continue setting up profile & customise your experience ✨ Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. 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RäFoods has introduced the Living Nutrition Fund™, a national initiative dedicating a portion of all product proceeds to childhood literacy and nutritional education, aiming to address the foundational drivers of long-term public health and human well-being. RäFoods, a pioneer in the "Living Nutrition" category, focusing on biologically active, nutrient-dense foods, has announced the launch of the Living Nutrition Fund™. This national initiative is designed to advance childhood literacy and nutritional education across the United States, addressing two critical pillars that the company identifies as foundational to long-term human health. The program establishes a sustainable funding model where a percentage of proceeds from every product sold across the RäFoods portfolio is directed toward the fund. The initiative aims to support schools, non-profit organisations, and community leaders in delivering practical resources to children and families nationwide. Literacy and Nutrition The Living Nutrition Fund™ is built on the premise that educational proficiency and physical health are inextricably linked. RäFoods cites critical national data as the catalyst for the initiative: Literacy Gap: Nearly two-thirds of U.S. children do not reach reading proficiency by the end of fourth grade, a milestone highly correlated with lifetime opportunity and economic stability. Health Crisis: Rising rates of diet-related diseases underscore an urgent need for "nutrition literacy" to be established during early developmental stages. By addressing these dual challenges, RäFoods is positioning itself as more than a functional food provider, moving toward a "total well-being" brand identity that invests in the intellectual and physical development of its future consumer base. Leadership and Vision The initiative is supported by a leadership team with deep roots in food safety, public health, and corporate strategy. Susan Harlander, a partner at RäFoods and a recognised expert in food safety, emphasised the systemic necessity of the fund. "If we are serious about improving public health in this country, we have to start with education—both in literacy and in nutrition," Harlander stated. She noted that these foundational skills are the primary drivers of lifelong health behaviours. CEO Des Hague characterised the fund as an investment in the nation's future infrastructure. "Nutrition fuels the body. Literacy fuels the future," Hague remarked. He expressed the company's ambition for the initiative to grow into one of the most impactful private-sector efforts supporting education and nutrition in America. Living Nutrition Beyond the Plate The fund is a direct extension of RäFoods’ core "Living Nutrition" philosophy. Chairman Jeff Sholl noted that the company was founded on the belief that food should be "alive, nutrient-dense, and purposeful." The Living Nutrition Fund™ expands this purpose-driven model by empowering the next generation with the information needed to make informed health choices. The company is also developing secondary concepts to accelerate the fund’s impact, including: Living Nutrition Garden: An early-stage community-level concept designed to bring nutritional principles to life through hands-on agricultural education. Collaborative Programming: Partnerships with educators and community leaders to integrate literacy and nutrition curricula. Industrial Significance For B2B stakeholders and retail partners, the launch of the Living Nutrition Fund™ represents a sophisticated approach to Environmental, Social, and Governance (ESG) strategy. By embedding social impact directly into the transaction (a percentage of every sale), RäFoods is creating a "circular value" model that encourages consumer loyalty through shared purpose. As the "food-as-medicine" and "clean-label" trends continue to dominate the premium grocery sector, brands that demonstrate a verifiable commitment to public health outcomes are likely to secure stronger shelf positioning and higher brand equity. Industry observers expect the success of this fund to encourage similar cross-sector collaborations between the food industry and the education sector throughout 2026 and 2027. The Newsroom Health & Nutrition RaFoods Launches Living Nutrition Fund to Support Health Across America News April 2, 2026 New Products Nestlé Launches Compleat Paediatric Oral Blends in European Markets New Products Little Spoon Expands into Newborn Nutrition with Transparency-Led Formula Launch New Products Function Health Partners with Erewhon for Year-Long ‘Science-Backed’ Smoothie Collaboration Health & Nutrition Nestlé Enters ‘Healthy Longevity’ Market with Vital™ Range Targeting 40+ Demographic Business & Finance Health & Nutrition Food Related news

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market. Clean Simple Eats, a prominent brand in the health and wellness sector, has officially launched its product line at Walmart. Beginning March 28, 2026, the brand’s core offerings will be available in the Performance Nutrition Department of 2,000 select Walmart stores nationwide and through the retailer's digital platform. This move represents a major strategic shift for the brand, transitioning from a speciality focus to broad-scale mass-market accessibility. Mass Market Expansion and Distribution Strategy The partnership with Walmart allows Clean Simple Eats to leverage the retailer's massive physical and digital footprint to reach a wider demographic. Initially launching in 2,000 locations, the brand has indicated an objective to eventually expand its presence to all Walmart stores across the United States. Walmart will stock several of the brand's top-performing stock-keeping units (SKUs), including: Simply Vanilla and Chocolate Brownie Batter Protein Powders Pink Burst Clear Protein Powder Protein Variety 10-Pack By securing space in the Performance Nutrition Department, CSE is positioning itself alongside established industry leaders while aiming to capture consumers seeking transparent ingredient profiles in the supplement category. Clean Simple Eats has built its market position on a "clean-label" philosophy. Every product in the lineup is non-GMO, gluten-free, and undergoes third-party testing to ensure purity and label accuracy. The brand’s primary protein line features grass-fed and pasture-raised whey, designed for fast absorption and digestive efficiency. From a B2B perspective, this entry into the mass market signals a growing consumer demand for premium supplement attributes such as grass-fed sourcing and rigorous testing, at accessible price points and locations. The founder of Clean Simple Eats views the Walmart launch as a pivotal milestone in the company’s growth trajectory. The partnership aligns with a broader industry trend where digitally native wellness brands seek brick-and-mortar scale to drive volume and brand awareness. "It's always been our goal to create supplements that are undeniably clean, 100% delicious, and meant to be enjoyed every day," said Erika Peterson, Clean Simple Eats Founder and CEO. "There's nothing more exciting than seeing our products on Walmart shelves and in the hands of new customers who want to take control of their health and wellness goals. Making the CSE products everyone knows and loves even more convenient to shop for our shared customers is truly a game-changer, and we are so pumped." For Walmart, the addition of Clean Simple Eats supports its "live better" initiative by diversifying its health and wellness offerings. The inclusion of clear protein powders and variety packs caters to modern consumer preferences for convenience and diverse flavour profiles. As the performance nutrition market continues to grow, this collaboration highlights the importance of omni-channel distribution. By providing both in-store and online availability, Clean Simple Eats and Walmart are optimising the purchasing path for a broad audience of health-conscious consumers. This launch marks a critical step in CSE’s mission to provide high-quality supplements to everyday consumers navigating their wellness journeys. The Newsroom New Products Clean Simple Eats Expands Retail Presence in 2,000 Walmart Stores News April 2, 2026 Ingredients IFF Secures Heart Health Claim for Isolated Soy Protein in Australia and New Zealand New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line New Products Myprotein and Mars Wrigley Launch Mars Impact Whey Protein Marketing Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation New Products Health & Nutrition Related news

Keurig Dr Pepper has acquired 96.22% of JDE Peet’s shares, initiating a strategic transformation that will culminate in a 2026 separation into two public entities: a North American refreshment leader and a global coffee giant. Keurig Dr Pepper Inc. has announced the successful acquisition of 96.22% of the shares of JDE Peet’s. The transaction marks a definitive step in KDP’s strategic transformation, aimed at uniting two of the world’s most prominent coffee and beverage portfolios before eventually separating them into two independent, U.S.-listed public companies. The dual-entity strategy will result in the creation of a North American refreshment beverages leader, referred to as "Beverage Co.," and a dedicated "Global Coffee Co." The company is currently targeting year-end 2026 for operational readiness to execute the tax-free spin-off. Strategic Realignment: The Two-Company Model The planned separation is designed to unlock value by allowing each entity to focus on its specific market dynamics and consumer base. Beverage Co.: Led by current KDP CEO Tim Cofer, this entity will focus on the North American refreshment market, leveraging a portfolio of iconic soda, juice, and water brands. Global Coffee Co.: This entity will combine the global reach of JDE Peet’s with KDP’s Keurig business. The goal is to create a "consumer-obsessed" leader operating across all coffee formats, channels, and price points. KDP Board Chair Pam Patsley characterised the move as a "defining step" in the company's value creation strategy, emphasising that the integrated coffee business will be better positioned for disciplined execution and synergy capture. Leadership Appointment: Rafael Oliveira to Lead Global Coffee Co. As part of the integration roadmap, the KDP Board of Directors has named Rafael Oliveira as the Chief Executive Officer of the coffee operating unit and the future CEO of Global Coffee Co. Oliveira, who has served as CEO of JDE Peet’s since late 2024, brings significant international experience to the role. His background includes: The Kraft Heinz Company: A decade in executive roles, including EVP and President of International Markets. Financial Sector: Ten years at Goldman Sachs across the UK and Hong Kong. Integration Role: During the transition period, Oliveira will join KDP’s Executive Leadership Team, reporting directly to Tim Cofer. Integration Roadmap and Operational Excellence During the interim period leading up to the 2026 separation, KDP will focus on a "seamless transition" through several key workstreams: Operational Excellence: Aligning the supply chains and manufacturing footprints of the Keurig and JDE Peet's businesses. Synergy Capture: Identifying cost and revenue efficiencies across the combined global coffee portfolio. Leadership Alignment: Harmonising management structures across international markets to ensure consistent execution. The timing of the final tax-free spin will depend on the achievement of specific financial milestones, including reaching appropriate leverage levels for both independent companies and favourable market conditions. For B2B stakeholders, the combination of Keurig and JDE Peet’s creates an unprecedented concentration of coffee expertise. By merging Keurig’s dominant "at-home" single-serve technology with JDE Peet’s global retail and "away-from-home" presence, the new Global Coffee Co. will possess the infrastructure to own the entire coffee journey. Industry observers view the planned split as a move to provide "pureplay" investment opportunities. Investors seeking exposure to the high-growth, high-margin coffee sector will look to Global Coffee Co., while those focused on the resilient North American beverage market will target Beverage Co. As the integration progresses through 2026, the focus will remain on how the unified coffee business scales its "brand-led" strategy across complex global markets. Featured in this news Coffee & Tea Peet’s Coffee Featured in this news Beverage Keurig Dr Pepper The Newsroom Coffee & Tea Keurig Dr Pepper Completes Majority Acquisition of JDE Peets Eddie Sanders April 1, 2026 Business & Finance Archer Foodservice Partners to Acquire Sterno Foodservice Business Beverage Constellation Brands to Acquire Full Ownership of HopWtr Business & Finance Bansk Group to Acquire Wellness Shot and Beverage Brand So Good So You Bakery Bridor Acquires Panamar Bakery Group in Largest Deal Yet for Le Duff People Business & Finance Beverage Coffee & Tea Related news

Riviana Foods has introduced Success Boil-in-Bag Sticky Rice, a first-to-format innovation that delivers authentic Asian-style texture in 12 minutes, targeting the high-growth "global-at-home" meal segment and viral culinary trends. Riviana Foods Inc., the largest rice company in the United States, has announced a significant addition to its Success® portfolio with the debut of Success Boil-in-Bag Sticky Rice. The launch represents a strategic effort to democratise specialised "restaurant-style" ingredients for the home cook, utilising the brand's proprietary "no measure, no mess" boil-in-bag technology to simplify a traditionally labour-intensive preparation process. The product is currently rolling out across the Eastern United States, with a planned nationwide expansion following the initial retail launch in April 2026. 12-Minute "Foolproof" Preparation The primary differentiator for this new SKU is the technical adaptation of sticky rice (glutinous rice) to the boil-in-bag format. Traditionally, achieving the characteristic "tacky" texture of Asian-style sticky rice requires extensive soaking and steaming. Success Rice has engineered a solution that delivers this authentic profile in 12 minutes of boiling. Key technical and dietary specifications include: Format Architecture: A 14 oz. box containing four individual bags (two servings per bag). Clean Label Benchmarks: Non-GMO Project Verified, certified Kosher, and Gluten-Free. Additive Profile: Formulated without preservatives or artificial additives, aligning with "clean eating" consumer demands. Dietary Versatility: Suitable for vegan and vegetarian diets, serving as a functional base for various plant-based applications. Global Culinary Trends The launch is a direct response to the "globalisation" of the American pantry. Erica Larson, Director of Marketing at Riviana Foods, noted that sticky rice is currently "having a moment," driven by celebrity-chef menus and viral social media recipes (such as home-made poke bowls and mango sticky rice). For B2B stakeholders, this launch signifies a move toward "high-convenience speciality" items. By reducing the "low-effort" barrier to entry, Success Rice is enabling retailers to capture incremental sales from consumers who previously viewed sticky rice as a "dining-out only" category. Market Positioning and Usage Occasions Riviana is positioning Success Sticky Rice as a foundational component for the "centre-of-the-plate" global meal movement. The product's versatility allows it to compete across multiple meal times and categories: Savoury Occasions: A base for poke bowls, sushi, and stir-fry. Sweet Applications: A component for traditional Asian desserts. Portion Control: The pre-portioned bags address the growing demand for reduced food waste and single-serve convenience in urban households. Retail Distribution The initial rollout focuses on select Eastern U.S. retailers, a strategic territory with high densities of "experimental" home cooks and global cuisine enthusiasts. As the product gains traction, the nationwide expansion will likely see the SKU integrated into the competitive "convenience rice" sets of major mass and grocery multiples. The Newsroom New Products Riviana Foods Launches Success Boil-in-Bag Sticky Rice for Retail Eddie Sanders April 1, 2026 New Products Once Upon a Farm Diversifies Portfolio with Refrigerated Meat and Bone Broth Launch New Products Ben’s Original Launches Street Food Noodles in Canada New Products Bell-Carter Foods Expands Lindsay Brand with Spanish and Latin-Inspired Olive Portfolio New Products Fresh Express Expands Chopped Salad Portfolio with Globally-Inspired Kits New Products Food Related news

Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026. Athletic Brewing Company, the leading non-alcoholic (NA) brewer in the United States, has announced the launch of its "Our Brews Give Back" campaign in celebration of Earth Month. The initiative centres on the release of the Two For The Trails Milestone Edition IPA , a limited-time offering designed to showcase the brand's technical commitment to regenerative agriculture and its industry-leading environmental grant program. The campaign serves as a strategic marker for the evolution of "Two For The Trails," which has grown from a grassroots tradition into the largest annual environmental grant program in the craft brewing industry. Regenerative Malt and Low-Carbon Hops The Milestone Edition IPA represents a significant technical step in Athletic Brewing’s supply chain sustainability. The product is formulated with a specific focus on reducing the carbon footprint of the brewing process: Proximity ReGenMalt™: The brew utilizes 100% regenerative barley, which supports soil health and carbon sequestration. Hopsteiner Breeding Program: The hop varieties selected—Sultana™, Helios™, and Eureka!™—are sourced from programs specifically focused on developing cultivars with lower carbon footprints and higher resource efficiency. Nutritional Profile: Maintaining the brand's "better-for-you" standards, each 12 oz. can contains 70 calories and less than 0.5% ABV. John Walker, Co-Founder and COO, emphasised that "Two For The Trails" is the operationalisation of the brand's belief in protecting outdoor spaces. The use of regenerative inputs allows the brand to align its physical product with its environmental advocacy goals. Scaling the "Two For The Trails" Grant Program Since its inception in 2018, the "Two For The Trails" program has scaled significantly in both capital and geographical reach. Originally launched with a $6,000 contribution, the program now distributes up to $2 million annually . Key performance indicators (KPIs) for the program to date include: Total Investment: $8.4 million across trail restoration and outdoor access projects. Recipient Reach: Support for over 500 grant recipients across 46 U.S. states and three countries. 2026 Target: The company is currently on track to surpass $10 million in total lifetime contributions by the end of 2026. AllTrails Partnership To bridge the gap between product consumption and environmental action, Athletic Brewing has partnered with AllTrails , the world’s largest digital trail guide. The "Two For The Trails Collection" features a curated set of U.S. trails specifically highlighting areas that have received funding through Athletic Brewing’s grants. This digital-physical integration allows consumers to visualise the direct impact of their support, reinforcing the brand's mission to keep the outdoors "adventure-ready." The collaboration is supported by national retail programming and limited-edition performance merchandise. Industrial Significance and ESG Strategy For B2B stakeholders, Athletic Brewing’s Earth Month initiative reflects a sophisticated approach to Environmental, Social, and Governance (ESG) strategy. In a competitive craft and NA market, "stewardship" has become a primary driver of brand loyalty and retail differentiation. By committing 2% of all sales to the "Two For The Trails" program, Athletic Brewing is utilising a "circular value" model that links volume growth directly to environmental restoration. Bill Shufelt, Co-Founder and CEO, noted that "if we’re not actively giving back, we risk losing the very places and experiences that bring us together." Market Outlook As the non-alcoholic category continues to professionalise, the focus is shifting toward brands that can demonstrate verifiable social and environmental impact. Athletic Brewing’s commitment to reach the $10 million milestone by late 2026 positions it as a definitive leader in the "purpose-driven" beverage space. Industry observers expect this level of transparency and capital commitment to set a new benchmark for environmental responsibility among both craft and multinational brewers. The Newsroom New Products Athletic Brewing Launches 'Two For The Trails' Milestone Edition IPA Dan B April 1, 2026 Technology Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity Alcohol Heineken to Transition Singapore Operations Toward Regional Hub Model Alcohol Athletic Brewing and Arsenal Debut Clock End Non-Alcoholic Red Ale Business & Finance Tilray Acquires BrewDog UK Assets in 33 Million Pound Agreement Sustainability New Products Alcohol Related news

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers. Banza, the brand credited with pioneering the chickpea pasta category in the United States, has announced a significant strategic shift with the launch of its Wheat Protein Pasta and Wheat Protein Mac & Cheese. This represents Banza's first foray into the wheat-based pasta market, a move intended to recruit "mainstream" consumers who prioritise the traditional taste and texture of semolina but seek the nutritional density of legumes. The launch follows Banza’s decade-long tenure as the top-selling "better-for-you" (BFY) pasta company. By moving into the wheat aisle, the brand is attempting to lower the barrier to entry for chickpea consumption among shoppers who have historically avoided gluten-free alternatives. Technical and Nutritional The new product line utilises a "best-of-both-worlds" formulation strategy, combining traditional semolina wheat with Banza’s signature chickpea flour. This approach allows the brand to maintain a high-protein profile while mimicking the elastic texture of conventional pasta. Key nutritional and safety specifications include: Protein Density: The Wheat Protein Pasta delivers 22g of protein and 7g of fibre per serving. Mac & Cheese Profile: The new Mac & Cheese SKUs provide 16g of protein and 4g of fibre. CleanScan Certification: Both product lines have been certified by The Detox Project, confirming they are free from glyphosate and over 400 other pesticides. Brian Rudolph, CEO and co-founder of Banza, noted that the product is designed for the "millions of consumers" who want improved nutrition but are unwilling to compromise on the sensory experience of wheat. Protecting the Gluten-Free Base As a brand built on gluten-free trust, the move into wheat requires significant operational guardrails. Banza has addressed this by establishing a completely separate, dedicated facility for the production of its wheat-based lines. This separation ensures that its core gluten-free products—including the original Chickpea Pasta and Brown Rice Pasta—maintain their certified gluten-free status. Rudolph, who is gluten-free himself, emphasised that "trust when it comes to what's on the label" remains the brand's core priority, even as it diversifies into gluten-containing categories. Omni-Channel Distribution and Retail Banza is utilising a tiered distribution strategy that leverages social commerce and traditional big-box retail: Digital Debut: The range launched exclusively on TikTok Shop on April 1, 2026, targeting a digitally native audience and social-first food trends. National Retail Expansion: Beginning in April, the line will roll out nationwide at Kroger, Publix, Sprouts, Target, Walmart, and Whole Foods Market. This dual-channel approach allows Banza to generate immediate social momentum while securing high-volume placements in the mass and premium grocery sectors. Outlook and Impact For B2B stakeholders, Banza’s entry into the wheat category signals a shift in the "better-for-you" landscape. While BFY brands previously focused on "substitution" (replacing wheat with alternatives), they are now moving toward "fortification" (enhancing wheat with functional ingredients). By meeting consumers "where they already are" in the wheat pasta aisle, Banza is positioned to drive incremental growth for retail partners in a mature category. If successful, this hybrid semolina-legume model could serve as a blueprint for other plant-based leaders looking to expand their total addressable market by integrating with traditional food formats. The Newsroom New Products Banza Launches Wheat Protein Pasta and Mac and Cheese Range Dan B April 1, 2026 New Products Higgidy Enters High Protein Snacking Category with New Savoury Range New Products Marzetti Launches Protein Ranch Dressing and Dip New Products Tyson Foods expands Jimmy Dean brand with high-protein range Food Kraft Mac and Cheese Enters High Protein Segment with PowerMac Bakery Business & Finance New Products Health & Nutrition Food Related news

Feihe has officially entered the Indonesian market with its “AceKid Activegro” series, the first formula in the region to utilise fresh milk as a core ingredient, supported by a decade-long research partnership with Harvard Medical School. Feihe, a leading global infant formula manufacturer, has received official regulatory approval for its “AceKid Activegro” series to enter the Indonesian market. The launch marks a significant milestone as the first formula milk product in Indonesia to utilise fresh milk as its core ingredient. This entry follows a successful 2025 expansion into the Philippines, where the brand has already secured placement in nearly 500 retail outlets. Indonesia maintains some of the most stringent regulatory standards for imported infant nutrition. The approval of the AceKid series serves as a formal validation of Feihe’s manufacturing standards and its "fully integrated" dairy industry model. The One-Step Process A primary differentiator for the AceKid Activegro series is Feihe’s proprietary “One-step Process.” Unlike traditional formulas that may rely on rehydrated powders, this method transforms fresh milk directly into powder. This technical approach offers several advantages for B2B retail and clinical partners: Nutrient Preservation: The direct conversion process effectively locks in natural nutrients that are often degraded during multi-stage processing. Freshness Integrity: Minimising the time between milking and powdering ensures a higher fidelity of the raw material’s original profile. Supply Chain Control: The process reflects Feihe’s integrated model, which spans from pasture management to final packaging. Clean-Label Standards and Nutritional Philosophy The AceKid series adheres to a "pure and natural" nutritional philosophy, specifically designed to address modern parental concerns regarding metabolic health and dental hygiene. The formulation is notable for its strict exclusion of several common industry additives: No Added Sugars: Contains no sucrose or corn syrup to help maintain stable blood sugar levels. Clean Carbohydrate Profile: Formulated without maltodextrin. Flavour Integrity: Free from vanillin and artificial flavourings. By removing these additives, Feihe aims to support healthy digestive development and minimise the risk of infants developing a preference for excessive sweetness, which is a leading factor in early childhood tooth decay. Global Research Leadership: The "Bridging Minds" Summit Feihe’s commercial expansion is supported by an extensive global research network. The brand recently co-organised the “Bridging Minds—2026 Advances in Neurodevelopment and Mental Health” summit at the National University of Singapore (NUS). The event brought together experts from the BCH-Feihe Pediatric Brain Development Initiative, Duke-NUS Medical School, Boston Children’s Hospital, and Harvard Medical School. This decade-long partnership with Harvard, solidified in 2023 through the established Pediatric Brain Development Initiative, focuses on the intersection of genetics, nutrition, and environment on early cognitive growth. Transitioning from Participant to Industry Definer With deep collaborations across more than 40 research platforms in seven countries, Feihe is aggressively positioning itself as a global authority in pediatric nutrition. The company’s international footprint includes Canada’s first infant formula manufacturing facility, which exports China’s integrated dairy standards to developed Western markets. Leng Youbin, Chairman of Feihe, characterised this era as a turning point for the brand. “We are transitioning from a learner in global research to a participant, and even a definer,” he stated. For B2B stakeholders, this shift suggests that Feihe will increasingly lead the conversation on brain-centric nutritional standards and clean-label manufacturing on a global scale. Market Outlook Indonesia represents a critical high-growth market for the pediatric nutrition sector. By introducing the first fresh-milk-based formula to the region, Feihe is challenging established multinational incumbents through technical differentiation and science-backed branding. As the brand continues its rollout through 2026, industry observers expect the AceKid Activegro series to serve as a benchmark for premiumization in the Southeast Asian dairy category. The Newsroom Dairy Feihe Secures Indonesian Approval for AceKid Activegro Formula Eddie Sanders April 1, 2026 Facilities Cargill Opens Major Dairy Feed Plant in India to Boost Production Business & Finance Too Good To Go Enters Asia with Japan Launch; Partners with FamilyMart and Krispy Kreme Business & Finance Health & Nutrition Ingredients Dairy Related news

IFF has secured approval from Food Standards Australia New Zealand (FSANZ) for a heart health claim linking isolated soy protein to healthy blood cholesterol levels, opening new labelling opportunities for 20-25g daily intake formulations. IFF, a global leader in food ingredients and biosciences, has announced that Food Standards Australia New Zealand (FSANZ) has accepted a new heart health claim for isolated soy protein. This regulatory milestone allows food and beverage manufacturers in Australia and New Zealand to explicitly link the consumption of soy protein with the maintenance of healthy blood cholesterol levels. The approval is the culmination of years of scientific investment and a multi-year, cross-continental research collaboration involving IFF, the Soy Nutrition Institute Global, and the U.S. Soybean Export Council (USSEC), alongside academic researchers from Australia and the University of Toronto. What Are The Requirements for the Heart Health Claim? Under the new FSANZ permission, manufacturers can utilise the heart health claim on packaging provided the product meets specific serving criteria. To carry the claim, the food or beverage must be formulated to help consumers achieve a daily intake of $20-25 \text{ grams}$ of isolated soy protein. Key technical attributes of isolated soy protein cited in the submission include: Protein Purity: A $90\%$ plant-based protein concentration. Amino Acid Profile: A complete protein containing all nine essential amino acids. Causal Relationship: Clinical evidence supporting a relationship between isolated soy protein intake and improved blood lipid profiles. “The clinical evidence supports a causal relationship between isolated soy protein consumption and improved blood lipids,” said Dr. Alan Barclay, Ph.D., lead author of the FSANZ submission. “With dyslipidemia affecting around 60% of Australian adults and many New Zealanders, daily consumption of soy protein offers a practical food-based nutrition strategy to help manage cholesterol and reduce cardiovascular risk.” Market Impact and Portfolio Integration For B2B stakeholders, the FSANZ ruling aligns Australia and New Zealand with 11 other major markets, including the United States, Canada, and Japan. This harmonisation allows multinational brands to streamline their health-claim messaging across the Pacific region. IFF is positioning its SOLAE® and SUPRO® soy protein portfolios as the primary vehicles for this new claim. The functional versatility of isolated soy protein makes it a candidate for several high-growth categories: Dairy Alternatives: Enhancing the nutritional profile of plant-based milks and yoghurts. Beverages and Smoothies: Providing a high-protein, heart-healthy base for RTD products. Nutrition Bars and Snacks: Offering a complete protein source that supports muscle health and cardiovascular wellness simultaneously. Commercial Opportunity: "Clinical-to-Consumer" Bridge Tony Andrew, Vice President of Protein Solutions for IFF Food Ingredients, emphasised that the approval validates years of rigorous research. For manufacturers, the ability to put a "clinically supported" heart health claim on a label is a powerful tool for differentiation in the increasingly crowded plant-based sector. As consumers move away from "stealth health" and toward explicit functional benefits, the 20-25g soy protein threshold provides a clear R&D target for brands looking to capture "better-for-you" spend. The FSANZ approval marks a significant pivot point for plant-based nutrition in the ANZ region. By providing a regulatory-backed link between a common plant protein and one of the world's most prevalent health concerns, cardiovascular disease, IFF is enabling a new generation of functional food innovation. Industry observers expect an immediate uptick in SKU reformulations across the Australian and New Zealand grocery sectors as brands look to integrate the $20-25 \text{g}$ requirement into their "heart-healthy" product sets. This launch reinforces IFF's role as both a technical supplier and a strategic partner capable of navigating complex global regulatory landscapes to unlock value for its customers. Featured in this news Flavours & Colours IFF The Newsroom Ingredients IFF Secures Heart Health Claim for Isolated Soy Protein in Australia and New Zealand Eddie Sanders April 1, 2026 New Products Just Ingredients and Bryce Harper Launch NSF Certified for Sport Protein Line New Products Myprotein and Mars Wrigley Launch Mars Impact Whey Protein Marketing Vital Proteins Targets NYFW Backstage Talent with 'Vital Diner' Experiential Activation Health & Nutrition Factor Launches 'Protein Power-Up Shop' Pop-Up Series to Combat 'Quitter's Day' Resolution Drop-Off Safety & Quality Legal Business & Finance Health & Nutrition New Solutions Ingredients Related news