FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Exclusive Insight Lettuce Explain: The Cost of Freshness & The Waste War This analysis dissects the retail ecosystem through three primary lenses: Waste, Cost, and Quality. It contrasts the efficiency of supermarket supply chain by integrating data from the United Kingdom, the United States, and Japan, and leveraging recent developments from industry titans. Read more 30x Surge in Amazon Grocery Sales Latest from The Newsroom The Newsroom People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. Foodservice Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. New Products Purely Elizabeth Launches Collagen-Infused Granola Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Dairy Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. New Products Tony's Chocolonely Launches New ‘Filled’ Bar Innovation Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. Exclusive Interview The Shelf Presence Problem Facing a "recessive" shelf presence amid national expansion, Pete Marino, President of Lofted Spirits, uncovers the reasoning behind a disruptive new packaging system designed to balance modern innovation with authentic whiskey cues. Pete Marino President of Lofted Spirits What sparked the decision to redesign the packaging right now? As Bardstown Bourbon has continued to expand across the U.S., we recognised we had a chance to build upon our visual identity and develop a packaging system that is iconic, disruptive, and modern. Our current packaging came with a number of challenges as we’ve grown. It was recessive on the shelf; it was difficult at any distance to separate the core, everyday expressions from the limited releases. We wanted our new packaging to mirror our ambitions to push the bourbon category forward. What was the main brief you gave the design team? What was the #1 goal? The new system was built to ‘work harder’ on shelf: bold typography and secondary labels improve visibility, clearer bar calls simplify navigation, and an updated color system strengthens SKU separation. Consumers will see clearer labels and bolder design that make it easier to choose the right bottle for your taste or to spot your favorite on the shelf or behind the bar. How do you expect this new look to help you against competitors on the shelf? Everything we do at Bardstown Bourbon Company is about pushing the boundaries of bourbon. The new packaging reflects that. It’s more than just bold fonts and colours. It is inherently different on the shelf from what anyone else in the category is doing. And like all we do at Bardstown Bourbon Co., it was done with intention. Every thoughtful detail—from the modern colour palette and type face, premium materials to the debossed topographical map of Bardstown—bridges innovation with authenticity. Premium materials bring an elevated visual and tactile experience aligned with the whiskey’s award-winning quality that bourbon enthusiasts have embraced. What future plans do you have for the product range? We’re continuing to expand what it means to be a modern American Whiskey. We’re aligning our visual identity to be more reflective of who we are: innovative, premium, and built for what’s next. Later this year, we will roll out a new package for our annual limited releases – Discovery and Collaborative series. And our liquid innovations will continue to prove again and again that there’s Nowhere We Won’t Go. Trending Insights The Insight Lab IKEA’s 2026 Report: Rise of "Sofa Dining" and the "Messy Reality" of Global Kitchens The era of the pristine, Instagram-perfect dinner party may be officially over. According to the newly released IKEA Cooking & Eating Report 2026, the global kitchen is defined by "comfortable chaos," where traditional rituals are being rewritten by screen time, shrinking living spaces, and a desire for comfort over convention. Food Report February 10, 2026 Rise Baking Company 2026 Bakery Trends: Indulgence, Efficiency, and 'Clean' Formulations Rise Baking Company, a major supplier to the North American bakery industry, has released its strategic outlook for 2026. The company aims to offer solutions made with colours from natural sources across its entire portfolio by the end of 2026. Bakery Report February 10, 2026 FDA Updates Labelling Guidance and Approves New Natural Colour Additives in Shift Away from Petroleum Dyes The U.S. Food and Drug Administration (FDA) has announced a significant update to its labelling policies and colour additive approvals, marking a major step in the agency’s ongoing initiative to remove petroleum-based synthetic colours from the nation’s food supply. Flavours & Colours Report February 9, 2026 Absolut Partners with TABASCO® Brand to Launch Spicy Vodka January 28, 2026 Monin Targets 'Swicy' and Nostalgia Trends with Hot Honey and Maple Pecan Pie Launch February 5, 2026 Jolly Rancher Taps into ‘Swicy’ Trend with Heat Wave Gummies and VeeFriends Partnership January 30, 2026 Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks January 28, 2026 Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger January 28, 2026 Hotel Chocolat Debuts 'Fire & Ice' Drinking Chocolate with Habanero and Peppermint for National Hot Chocolate Day January 27, 2026 Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window January 22, 2026 Wingstop Expands 'Sweet-Heat' Portfolio with Limited-Time Hot Honey Trio Nationwide January 20, 2026 TREND WATCH: WINTER 2026 The "Swicy" Takeover This month's data shows a massive spike in Sweet + Spicy flavour profiles. From Absolut Vodka's new Spicy Vodka to McDonald's Hot Honey menu, the "Swicy" trend is dominating the shelf. Spicy confectionery and sweets Hot Honey Flavours Spicy Fruit pairings in beverages February 2026 Issue FNBX INSIDER: Beverage Market Deep Dive Driven by the rise of the 'Ozempic economy,' protein is migrating from the gym bag to the grocery aisle, forcing brands to engineer hyperdense 'companion foods' for a new era of metabolic health. The New Buzz: THC Valentine's Day Coffee Functional Beverages Coming soon

Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza . The campaign, titled "The Shape of My Heart-Shaped Pizza," runs through February 22 and utilises high-affinity pop culture intellectual property (IP) to cut through the competitive holiday noise. The collaboration is a textbook example of "nostalgia marketing," a dominant trend in the Quick Service Restaurant (QSR) sector. By tapping into the 25th anniversary of the Backstreet Boys' Millennium album, Pizza Hut is directly targeting the Millennial demographic—now a key spending cohort for family dining—while using social media trends to maintain relevance with younger consumers. Campaign Strategy: Generational Bridging The creative execution focuses on a playful "generational showdown" between the two band members, debating the Millennial vs. Gen Z "hand-heart" gestures. This tactical choice allows the brand to acknowledge its heritage status while participating in current viral conversations on platforms like TikTok. The campaign centres on the band's hit single "Shape of My Heart," creating an immediate sonic brand association with the product's form factor. Product Commercials and Pricing The Heart-Shaped Pizza serves as a critical Limited Time Offer (LTO) for Pizza Hut during Q1. Product: Medium one-topping pizza on a heart-shaped crust. Price Point: Starting at $11.99 . Availability: Now through February 22. The price point is strategically positioned to capture the "casual celebration" market, offering an accessible alternative to the high-cost dining options typically associated with the holiday. Celebrity Partnerships in QSR This partnership follows a broader industry shift where QSR brands are moving beyond standard endorsements to content-led collaborations. With the Backstreet Boys currently in the spotlight due to their "Into The Millennium" residency at the SPHERE in Las Vegas, Pizza Hut is capitalising on an existing wave of media attention to drive incremental sales during the mid-February trading window. Featured in this news Foodservice Pizza Hut The Newsroom Foodservice Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO News February 10, 2026 Bakery Foodservice Marketing Related news Marketing Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature

The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. McDonald's Corporation has announced the election of James D. Farley, Jr. to its Board of Directors. Farley, currently the President and Chief Executive Officer of Ford Motor Company , brings over three decades of global leadership experience to the fast-food giant, specifically in areas of digital transformation and brand reinvention. The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members . From Automotive to QSR While operating in different sectors, the automotive and Quick Service Restaurant (QSR) industries share critical operational DNA: managing complex global supply chains and navigating relationships with independent operators (dealerships and franchisees). Farley is currently guiding Ford through its "Ford+" transformation , a strategy centred on digital innovation, customer-centric design, and operational modernisation. McDonald's views this experience as directly transferable to its own "Accelerating the Arches" growth strategy, which prioritises digital ordering, delivery, and drive-thru efficiency. Chris Kempczinski , Chairman and CEO of McDonald's Corporation, highlighted the specific value of Farley's background: "Jim brings invaluable experience balancing innovation with operational excellence, modernising customer experience, engaging independent operators, and harnessing technology to improve systems at scale. His leadership in optimising a business today while building tomorrow will be useful as we continue to drive momentum." Farley’s career spans major leadership roles across the automotive sector, managing iconic consumer brands through periods of significant change. Ford Motor Company: Prior to becoming CEO, he served as COO and led new businesses, technology, and strategy teams. His tenure includes oversight of Ford Europe, the Middle East, and Africa, as well as the reinvention of the Lincoln brand. Toyota & Lexus: Before joining Ford, Farley spent nearly two decades in product and brand leadership at Toyota, honing the "lean manufacturing" principles that often influence high-volume foodservice operations. "McDonald's is one of the most admired and recognised brands in the world," said Farley. "I've long respected how the company balances scale with local entrepreneurship and tradition with innovation." Governance Refresh and Succession Planning Farley’s addition serves as a continuation of McDonald's aggressive board refreshment strategy. The company noted that half of its directors have joined since 2022 , reflecting a deliberate effort to ensure the board's skills matrix aligns with future-ready governance needs, particularly in technology and global operations. Featured in this news Foodservice McDonald's Corporation The Newsroom People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy News February 10, 2026 People Business & Finance Foodservice Related news People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO People Bel Group Appoints Peter McGuinness as CEO of North American Operations

FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Food & Beverage Industry's 360 Source Welcome to the ultimate platform for food and beverage professionals, where technology meets industry expertise. Our AI-driven solutions provide you with a comprehensive, 360-degree view of the food and beverage sector. Get Started Explore Features Supplier POS Hero Ltd Interactive POS till system with moblie app We provide integrated till systems that allow customers to track purchases Soft Drinks Pepsi® Launches Pepsi Prebiotic Cola Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fibre, creating a lighter, functional twist on classic cola without compromising flavour. Eddie Sanders CEO - FNBX Daily users 300+ Your F&B Tools & Insights — All in One Place FNBX is a 360 platform designed to bring the entire food and beverage industry together — from startups and suppliers to established brands, investors, innovators, and operators. Every part of the platform is built around one goal: helping the industry move forward, together. Explore the full list of tools here >> The Newsroom News A customisable, focused news feed that gives every user a tailored view of the developments that matter most to them. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. Read more The Agenda Networking Stay ahead of industry trends by attending the key events that matter most to your business. Whether you're looking to network, learn about new technologies, or find opportunities for growth, The Agenda helps you plan your next move with ease. 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Launching 2026 Latest from The Newsroom The Newsroom New Products Tony's Chocolonely Launches New ‘Filled’ Bar Innovation Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Beverage AG Barr Acquires Fentimans and Frobishers in £51M Premium Soft Drinks Push The company confirmed the completion of a £38 million deal to acquire Hexham-based botanical brewer Fentimans on Monday, funded through a combination of cash and debt Hello! 👋 Your F&B tools and insights — all in one place. 👉 Continue setting up profile & customise your experience ✨ Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. 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In the ever-evolving food and beverage sector, staying updated is crucial. The Newsroom delivers fast-moving industry developments and breaking news directly to your fingertips. From regulatory changes to product innovations and market shifts, our real-time updates ensure you're always in the know. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. Tony's Chocolonely Launches New ‘Filled’ Bar Innovation Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. New Products Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Foodservice Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. Read more > People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Energy Drinks Customise Feed Categories Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water Menu Close Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water There seems to be an issue, please try again or contact our team. Successfully submitted, reloading FNBX, if this doesn't automatically refresh then please refresh your page. Submit Close Close Latest news New Products February 10, 2026 Purely Elizabeth Launches Collagen-Infused Granola Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Dairy February 10, 2026 Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. Health & Nutrition February 10, 2026 CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology. People February 10, 2026 J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight The restructuring fundamentally alters the company’s reporting lines, consolidating strategic oversight of key business units under functional leaders in Finance and Supply Chain rather than a traditional operations deputy. New Products February 10, 2026 Butterfinger Taps Breakfast Trend with French Toast LTO and Dominique Ansel Partnership This release marks the brand's third major flavour innovation in the past year, following the successful rollouts of Salted Caramel and Marshmallow variants. Alcohol February 10, 2026 Green River Distilling Co. Targets 'High Proof' Trend with Value-Driven Wheated Bourbon Launch Green River Distilling Co. has announced a major addition to its core portfolio with the launch of Green River Wheated Full Proof Bourbon. The launch leverages the recipe that was recently honoured as "Best Overall Bourbon" at the 2025 New York World Spirits Competition. prev Next Explore trending topics Beverage Ingredients US Beer New products Packaging Enegry drinks Soft drinks Seasonal launches AI Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day Food HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions Trend Highlight Valentine's Day

Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Purely Elizabeth , the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola . The limited-edition SKU represents the brand's first beauty-inspired product innovation, formulated with functional ingredients like collagen peptides and biotin. Strategically timed to coincide with New York Fashion Week , the launch aims to position breakfast food as a critical component of the modern beauty regimen. Capitalising on TikTok Trends The product development was heavily influenced by social media consumption data, specifically the convergence of functional health and flavour trends on TikTok. Purely Elizabeth cited internal analytics indicating a massive surge in consumer interest for the key components of the new granola: Collagen: TikTok posts featuring collagen increased by 70% over the past year. Pistachio: Identified as a breakout flavour for 2025, with related content totalling 55,000 posts (a 104% year-over-year increase). By synthesising these trending search terms into a single SKU, the brand is leveraging social listening to drive retail relevance. Formulation: Functional Specs The granola is engineered to deliver benefits associated with "glow-from-within" routines while maintaining the brand's clean-label standards. Key Ingredients: Base: Organic oats, roasted pistachios, real vanilla bean, and sea salt. Functional Additions: Enriched with collagen peptides, biotin, and coconut water powder. Dietary Profile: Gluten-free, sweetened with coconut sugar, and baked with coconut oil. Elizabeth Stein , Founder and CEO of Purely Elizabeth, commented: "Purely Glow Granola brings together two things that have always been important to me - nourishing food and daily beauty rituals. This limited edition flavour was inspired by my own wellness routine and the belief that food can be an important part of how we care for ourselves." The Cha Cha Matcha Partnership To extend the launch beyond the grocery aisle and into the lifestyle sector, Purely Elizabeth has secured an exclusive foodservice partnership with Cha Cha Matcha . Across all Cha Cha Matcha locations, a limited-time "Purely Glow menu" will be available, featuring: Pistachio Matcha Lattes: Available hot or iced. Purely Glow Yogurt Parfait: Layered with creamy coconut yogurt, matcha chia pudding, and topped with the new granola. This collaboration allows consumers to trial the product in an on-premise environment, driving brand awareness among the shared target demographic of both health-conscious brands. The Newsroom New Products Purely Elizabeth Launches Collagen-Infused Granola News February 10, 2026 New Products Health & Nutrition Ingredients Food Related news New Products SIMPLi Launches 10 New Regenerative Organic Certified Products; Enters North American Sourcing New Products Nature’s Garden Reimagines Granola as Handheld Snack with 'Clusters' Innovation New Products 16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide New Products Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. Bang Energy has announced the nationwide rollout of its latest flavour innovation, Lime Pop Drop . The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. The new SKU delivers a specific "lime candy" profile, blending sharp citrus notes with a distinct pop of sweetness. This move aligns with broader category trends where consumers are increasingly seeking nostalgic, candy-like flavours in the functional beverage aisle, moving away from traditional medicinal energy drink tastes. Formulation and Target Audience Lime Pop Drop retains Bang’s standard high-stimulant architecture, designed for consumption occasions requiring sustained focus, such as gaming, festivals, or intense creative work. Key Product Specifications: Caffeine Content: 300mg per can. Sugar: Zero sugar. Flavour Profile: Sweet and tangy lime candy. Aesthetic: High-visibility neon-green packaging designed for shelf standout. Flavour as a Differentiator Dan McHugh , Global CMO, positioned the launch as a necessary evolution to keep the brand "full of personality" in a crowded market. "Bang has always been about pushing flavour forward and giving people something unexpected," McHugh stated. "Lime Pop Drop is bold, fun, and full of personality. It's a flavour that doesn't sit on the sidelines — like the people who drink Bang." Influencer and Event Activation To drive immediate trial and brand heat, Bang leveraged its relationship with the streaming supergroup AMP . The flavour was debuted at an exclusive "Big Game Kickoff Event" at Temple San Francisco, hosted by influencers Agent 00 , Duke Dennis , and ChrisNxtDoor . This activation strategy underscores Bang’s reliance on the "creator economy" to reach Gen Z consumers. It follows the brand's previous collaboration with the group on the Any Means Orange flavour, reinforcing a repeatable marketing model where digital influencers drive physical retail velocity. Availability Lime Pop Drop is currently rolling out to retailers nationwide, aiming to capture impulse purchases through its distinct flavour positioning and high-energy branding. The Newsroom Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch News February 10, 2026 Flavours & Colours Energy Drinks New Products Beverage Soft drinks Related news Energy Drinks Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy' Energy Drinks Lucky Energy Secures Major H-E-B and EG America Listings; Bolsters Leadership Team Energy Drinks Happy Panda Enters Functional Energy Market with Science-Led Formulation Beverage Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix

Doritos has unveiled Doritos Silent – a first-of-its-kind noise-cancelling software designed to remove the sound of crisp crunching during online gaming sessions. Doritos launches ‘crunch-cancelling’ tech for gamers with new Doritos Silent software Doritos has unveiled Doritos Silent – a first-of-its-kind noise-cancelling software designed to remove the sound of crisp crunching during online gaming sessions. Developed in partnership with Smooth Technology, a specialist in electronic and interactive design, the innovation uses “crunch-cancellation” technology to filter out chewing sounds via PC microphones. The project took six months to complete and analysed more than 5,000 individual crunch sounds to perfect the tool’s performance. The new platform can be downloaded for free at Doritos.co.uk/SILENT and is compatible with all PCs. According to Doritos’ research, 85% of gamers globally choose the brand as their snack of choice while playing, but many admit that eating noises can be distracting during co-op or team play. Nearly half of UK gamers (46%) say they dislike hearing others eat, while in Portugal (68%) and Spain (64%), crisps were ranked as the noisiest snack. In the US, 30% of gamers said that others crunching negatively impacts their performance. Fernando Kahane, Global Marketing Head at PepsiCo, said: “The connection between Doritos fans and the gaming community is undeniable. Both boldly and unapologetically embrace their individual flavours. Doritos Silent recognises this bond and demonstrates the brand’s commitment to innovation and elevating the gaming experience.” The launch forms part of Doritos’ wider engagement strategy with millennial and Gen Z gamers, who represent around 80% of the global gaming population. To support the rollout, Doritos activated a global marketing campaign across social media and outdoor formats in the UK, US, Spain, Poland, Brazil and Portugal, featuring imagery of Doritos chips replacing noise-cancelling headphones under the tagline “You won’t hear it coming.” Dylan Fashbaugh, lead developer at Smooth Technology, added: “We know gamers love Doritos, but that distinctive crunch can often disrupt gameplay. With Doritos Silent, we’ve created a way for players to enjoy their favourite snack without distraction.” The innovation continues PepsiCo’s focus on cross-sector brand experiences, merging food, technology, and entertainment to reach digital-first consumers. The Newsroom Snacking Doritos launches ‘crunch-cancelling’ tech for gamers with new Doritos Silent software News November 1, 2023 Snacking New Products Technology Food Related news

Kellogg’s has announced a strategic seasonal extension for its snacking portfolio, unveiling a limited-edition Crushed Mini Eggs & Chocolate variety of its popular Rice Krispies Squares. Kellogg’s has announced a strategic seasonal extension for its snacking portfolio, unveiling a limited-edition Crushed Mini Eggs & Chocolate variety of its popular Rice Krispies Squares. Launching in January , the move allows the brand to capitalise on the early Easter retail window, introducing a thematic flavour profile designed to drive impulse purchases and category excitement well ahead of the holiday itself. Product Architecture and Flavour Profile The new SKU offers a textural twist on the classic marshmallow-based bar. The formulation combines the traditional Rice Krispies cereal base with a chocolatey syrup, topped with crushed mini eggs and finished with a chocolatey drizzle. The product is engineered to deliver a "burst of joy" by merging the established Squares format with the specific flavour cues—chocolate and sugar-shell eggs—synonymous with the Easter season. Strategic Context and Growth The launch builds on a period of sustained momentum for the Rice Krispies Squares brand, which has reported year-on-year growth in value sales. Holly Wright , Senior Brand Activation Manager, commented on the innovation strategy: “Squares fans love discovering new flavours, and this spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares. Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited-edition treat is set to create excitement in-store.” Commercial Availability Kellogg’s has secured a major retail partnership for this launch. The Easter-inspired flavour will be available exclusively in Tesco stores nationwide from January. Format: Multipack of four bars. Pricing: Recommended Retail Price (RRP) of £2.25 . Featured in this news Food WK Kellogg Co (Kellogg’s) The Newsroom New Products Kellogg’s Targets Easter Occasion with Limited-Edition 'Mini Eggs' Rice Krispies Squares News January 12, 2026 Snacking Confectionery New Products Food Related news Confectionery Hershey Unveils Easter Products: Jolly Rancher Innovation and Partnerships Confectionery Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection Alcohol BuzzBallz Auctions 9-Carat Pink Diamond Ring to Mark 'Pink Lemonsqueezy' Launch Marketing Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day

Arla Foods, the UK’s largest farmer-owned dairy cooperative, has announced a strategic entry into the cottage cheese category with the launch of Arla Cottage Cheese. Arla Foods, the UK’s largest farmer-owned dairy cooperative, has announced a strategic entry into the cottage cheese category with the launch of Arla Cottage Cheese . The move is designed to capitalise on the category's recent revival, driven by the dual trends of high-protein diets and viral social media recipes. By introducing a branded proposition into a sector heavily dominated by private label options, Arla aims to recruit younger shoppers and drive value growth for retailers. The 'Cooling' of Cottage Cheese Once considered a retro staple, cottage cheese has seen a resurgence in popularity, aided significantly by content trends on platforms like TikTok. Despite this "revival," Arla notes that household penetration in the UK sits at 26.8% (one in four households), indicating significant headroom for growth compared to other dairy protein categories. The launch strategy focuses on "trading up" the fixture. By leveraging the trust associated with the Arla masterbrand, the cooperative intends to attract lapsed shoppers and convince existing consumers to switch from own-label products to a premium branded offering. Product Profile and Usage Arla Cottage Cheese is engineered for versatility, addressing modern usage occasions beyond the traditional salad accompaniment. The product features a "clean, creamy taste" and a lightly set, spoonable texture , designed for application in: Meals: As a component in bakes and sauces. Snacking: High-protein toppings or on toast. Stuart Ibberson , Arla Brand Director at Arla Foods, commented on the strategic rationale: “Cottage cheese is back on shoppers’ radar for good reasons - taste, versatility and protein. With Arla Cottage Cheese, we’re bringing the reassurance and reach of the Arla masterbrand to help retailers trade the fixture up, recruit younger shoppers and unlock repeat through everyday usage. Penetration is building, and the UK still under-indexes versus other markets and adjacent dairy protein categories, so there’s clear runway for future growth.” Commercial Details and Future Roadmap The range is available to retailers from 5 January 2026 . Arla has confirmed plans for further innovation within the category, with new flavours and formats scheduled for rollout later in the year. Launch SKUs: Variants: Natural and Low Fat Natural. Formats & Pricing: 500g (MRRP £3.00) 300g (MRRP £1.90) Featured in this news Dairy Arla Foods The Newsroom New Products Arla Foods Enters UK Cottage Cheese Market to Target Younger, Protein-Focused Demographics News January 5, 2026 New Products Dairy Food Related news Dairy DalterFood Group Opens New Parma Packaging Facility Following Record €200M Revenue Year Dairy Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place." The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place." The initiative marks the brand's first major creative push in eight years, signaling a renewed focus on emotional storytelling during high-visibility global events. The campaign shifts the narrative focus from athletic victory to "happiness as the real gold," leveraging the stories of Team USA athletes and their families. Beyond the Podium As a proud supporter of Team USA, Hershey's is positioning its confectionery portfolio as a facilitator of connection and joy, rather than just a snack. The campaign features a series of unscripted interactions between athletes and their families, highlighting the everyday rituals and support systems that underpin elite performance. The Athlete Roster: Hershey's has partnered with five winter sports stars: 🏂 Brenna Huckaby: Para Snowboarding (four-time U.S. Paralympic medalist). ⛸️ Erin Jackson: Speedskating (U.S. Olympic gold medalist). 🏒 Hilary Knight: Ice Hockey (four-time U.S. Olympic medalist). ⛸️ Jason Brown: Figure Skating (U.S. Olympic bronze medalist). ⛸️ Jordan Stolz: Speedskating (U.S. Olympian). Chocolate Medals To translate the campaign into a tangible consumer experience, Hershey's is producing limited-edition Chocolate Medals . These commemorative items are crafted with embossed designs and wrapped in gold foil, intended to serve as keepsakes for fans celebrating their own "small victories." Stacy Taffet , Chief Growth Officer at The Hershey Company, explained the brand ethos: "Happiness is in the moments and experiences we share, not just the milestones we reach. Hershey's is fueling the brand's momentum through what matters most: bringing people little prized moments of their own gold. Our new campaign connects consumers to the excitement of the games and reminds them happiness is within reach – even as a chocolate medal." Commercial Activation and Availability The campaign utilizes a phased rollout strategy leveraging both physical and social commerce channels. Physical Giveaway (7 February): The first 400 guests at Hershey's Chocolate World (Hershey, PA) and Times Square (NYC) will receive a free exclusive medal. Social Commerce (13 February): A limited drop will occur on TikTok Shop . Retail (14 February): Medals will be available for purchase at The Hershey's Store while supplies last. Featured in this news Confectionery Hershey Company The Newsroom Marketing Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026 News January 21, 2026 People Confectionery Business & Finance Marketing Food Related news Health & Nutrition Natures Aid Debuts NSF-Certified Creatine Gummy to Address Delivery Format Challenges New Products Sisel International Expands Performance Line with Pineapple-Forward 'SiselRIPT Sunburst' Energy Drinks Monster Energy Returns as Official Partner for 25th X Games Aspen; Snowmobile Events Reinstated Alcohol Chrome Horse Society Launches in Colorado with High-Profile Activation at Aspen Gay Ski Week

Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™. Suntory Global Spirits has announced the appointment of Davin Nugent as President of Global Ready-To-Drink (RTD), a strategic move aimed at accelerating the company's ambition to become the world's leading premium spirits player in the convenience category. Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™ . Executive Profile and Track Record Nugent brings over 25 years of experience in the global beverage sector, with a specific focus on RTD innovation and market expansion. Previous Role: Most recently served as Global Vice President of Innovation at Anheuser-Busch InBev (ABI) . Prior Experience: Formerly held the position of CEO at Mark Anthony Brands International , gaining significant exposure to the explosive growth of the hard seltzer and flavoured malt beverage categories. Strategic Mandate: Global Leadership Suntory has explicitly stated its aspiration to become the number one RTD company globally. Nugent’s remit involves sharpening the focus on executing global priorities and building momentum for the portfolio across international markets. The company is leveraging a unique competitive advantage: over a century of expertise in spirits and non-alcoholic beverages. This foundation allows for "breakthrough innovations" using high-quality base liquors. The strategy is already yielding results, with the -196™ brand enjoying strong double-digit growth in the US following the introduction of over ten new offerings globally in 2025. Greg Hughes , President & CEO of Suntory Global Spirits, outlined the operational goals: "Our aspiration is to be the #1 RTD company globally by enhancing our capabilities to quickly optimise taste and design for local markets. I am confident Davin will help us sharpen our focus on executing our RTD priorities, building momentum for our brands around the world and further strengthening our position in this critical category." Davin Nugent commented on the opportunity: "Suntory is world-renowned for its dedication to craftsmanship, which has led the company to be a leader in the competitive RTD markets in Japan and Australia. This is a category that continues to grow as consumers seek convenience and high-quality experiences, so I'm thrilled to be joining the team to capitalise on this opportunity." Featured in this news Suntory The Newsroom People Suntory Global Spirits Names Davin Nugent President of Global RTD to Drive Premium Strategy News January 7, 2026 People Business & Finance Beverage Alcohol Related news People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO People Bel Group Appoints Peter McGuinness as CEO of North American Operations