The Insight Lab
Unlock Powerful Insights: Transform Your Business with The Insight Lab
In today’s fast-paced food and beverage industry, staying informed is key to making strategic decisions. The Insight Lab is your go-to resource for actionable, in-depth analytics, emerging trends, and comprehensive industry reports. Powered by cutting-edge AI tools, this space is designed to help you uncover data-driven insights that can drive your business forward. Whether you're analysing market shifts or exploring consumer behavior patterns, The Insight Lab equips you with the knowledge you need to stay competitive.
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Experiential Dining and Immersive Food Concepts
For B2B food & beverage companies this is more than PR theatre: it’s a revenue and loyalty channel, an R&D testbed, and a data-rich platform for product incubation.
Supplier
POS Hero Ltd
Interactive POS till system with moblie app
Market estimates put the global experiential dining market in the tens of billions and forecasting rapid growth into the 2030s. 87% of diners who tried an AR/VR dining experience said they’d do it again.
The Insight Lab
Where data meets discovery. Each insight begins with a key trend or emerging topic shaping the food and beverage industry. Our experts unpack these insights through clear analysis and practical context, while featured suppliers and companies showcase the products, technologies, and solutions turning these trends into reality.
Trending Insights
IKEA’s 2026 Report: Rise of "Sofa Dining" and the "Messy Reality" of Global Kitchens
The era of the pristine, Instagram-perfect dinner party may be officially over. According to the newly released IKEA Cooking & Eating Report 2026, the global kitchen is defined by "comfortable chaos," where traditional rituals are being rewritten by screen time, shrinking living spaces, and a desire for comfort over convention.
Report
February 10, 2026
Rise Baking Company 2026 Bakery Trends: Indulgence, Efficiency, and 'Clean' Formulations
Rise Baking Company, a major supplier to the North American bakery industry, has released its strategic outlook for 2026. The company aims to offer solutions made with colours from natural sources across its entire portfolio by the end of 2026.
Report
February 10, 2026
FDA Updates Labelling Guidance and Approves New Natural Colour Additives in Shift Away from Petroleum Dyes
The U.S. Food and Drug Administration (FDA) has announced a significant update to its labelling policies and colour additive approvals, marking a major step in the agency’s ongoing initiative to remove petroleum-based synthetic colours from the nation’s food supply.
Report
February 9, 2026
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The Shelf Presence Problem: Strategic Packaging Innovation in the Age of Saturation
An analysis of the strategic pivots of industry leaders and challengers who are redefining the physical and digital shelf. Packaging has transcended its traditional role as a protective vessel to become the primary engine of brand equity, a tactile validator of premium positioning, and an active participant in the digital ecosystem.
Analysis
February 6, 2026
Tastepoint by IFF 2026 Flavour Forecast: Nostalgia, Comfort, and "Swicy"
Tastepoint by IFF suggests a distinct convergence of past and present. The flavor innovator’s annual predictions highlight a North American market driven by two powerful, opposing forces: the safety of nostalgia and the excitement of global exploration.
Trend
February 3, 2026
Lettuce Explain: The Cost of Freshness & The Waste War
This analysis dissects the retail ecosystem through three primary lenses: Waste, Cost, and Quality. It contrasts the efficiency of supermarket supply chain by integrating data from the United Kingdom, the United States, and Japan, and leveraging recent developments from industry titans.
Analysis
February 2, 2026
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Featured Suppliers
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