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The latest food and beverage industry news and trend analysis

The Shelf Presence Problem: Strategic Packaging Innovation in the Age of Saturation

This report analyses the strategic pivots of industry leaders and challengers who are redefining the physical and digital shelf. It posits that packaging has transcended its traditional role as a protective vessel to become the primary engine of brand equity, a tactile validator of premium positioning, and an active participant in the digital ecosystem.

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