The latest food and beverage industry news and trend analysis

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

General Mills is expanding its cereal portfolio with the launch of naturally colored Lucky Charms and Trix SKUs, supporting its 2026 goal to remove certified colours from its US retail products.

Coca-Cola Europacific Partners has introduced Schweppes Cherry Pepper Soda, a sweet-and-spicy mixer designed to capture a projected £300 million premiumisation opportunity in the adult sparkling category.

Ben & Jerry's introduces Honey Graham Latte, a coffee-caramel hybrid flavour available through an omnichannel rollout across nationwide Scoop Shops and retail grocery stores.

f'real partners with Good Humor to launch a limited-time Orange Creamsicle milkshake, leveraging nostalgia and interactive blending technology to drive spring sales in convenience retail.

Molson Coors expands its Rekorderlig portfolio with a tropical pineapple and kiwi flavour to capture growth in the premium fruit cider segment and attract new category shoppers.

The Perfect Purée of Napa Valley introduces a new line of six shelf-stable, culinary-inspired syrups designed for cross-functional use and full-menu integration in the foodservice industry.

Peet's Coffee has debuted its spring limited-time menu, focusing on ube, matcha, and lavender flavours to capture growing demand for visually driven and functional specialty beverages.