Starbucks and Arla Foods Launch Limited-Edition RTD Coffees to Drive UK Category Growth

Starbucks, in collaboration with its European manufacturing and distribution partner Arla Foods, has announced the launch of two limited-edition ready-to-drink (RTD) chilled coffee products for the UK market. Arriving in grocery chillers in early 2026, the move is designed to sustain momentum in a highly competitive category driven by flavour innovation and premium positioning.

The launch introduces a Caramel Brownie-flavoured Frappuccino and a Pistachio-inspired Chilled Classic, both carrying a Recommended Retail Price (RRP) of £2.20.

From Coffeehouse to Retail Cabinet

The introduction of the Pistachio Chilled Classic marks a significant portfolio milestone: it is the first time this flavour profile has appeared in the Starbucks RTD range produced by Arla Foods. This decision follows strong seasonal demand for pistachio beverages within Starbucks’ diverse coffeehouse network.

By translating successful foodservice trends into retail formats, Arla and Starbucks are executing a strategy to reduce innovation risk while capitalising on pre-validated consumer preferences.

Product Innovation vs. Packaging Refresh

The two SKUs represent different tactical approaches to category management:

Pistachio Chilled Classic: A net-new flavour entry designed to capture value from the premium, convenience-led consumption occasion.

Caramel Brownie Frappuccino: Released under the 'Sip of Joy' branding, this product refreshes an established flavour profile with new packaging rather than a complex reformulation. This tactic is increasingly utilised by manufacturers to extend product lifecycles and maintain shelf visibility while managing development and production costs.

Commercial Distribution and Market Context

The new beverages will roll out across major UK grocers, including Tesco, Sainsbury’s, Morrisons, and Iceland.

For Arla Foods, chilled coffee remains a core growth pillar within its branded dairy portfolio. The launch comes as manufacturers face rising input costs and tighter retailer scrutiny regarding the rate of sale (ROS). Using limited-edition SKUs allows the partnership to drive consumer trial and support promotional calendars without the operational commitment of permanently expanding the core range.