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Venturi Bold Brew has officially entered the competitive ready-to-drink (RTD) coffee sector with the launch of a premium line of nitro cold brew fusions. The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

The launch targets the "modern energy" demographic—consumers seeking bold flavour experiences without the heavy sugar load or artificial additives often found in mass-market canned coffees.

Product Innovation: Culinary and Botanical Pairings

Venturi’s approach centres on "unexpected flavour pairings." The lineup features six signature varieties, including a notable market-first:

• Maple Vanilla Chai: Marketed as the only nitro chai on the market, combining warm spices with smooth sweetness.

• Blueberry Basil: A sophisticated blend of ripe fruit sweetness and herbal complexity.

• Strawberry Hibiscus: A hybrid fusion consisting of 80% hibiscus tea and 20% blonde roast coffee.

• Panama Black: Single-origin dark roast featuring a velvety nitro texture.

• Sweet Tea Lemonade: A Southern-inspired twist on the "Arnold Palmer" profile.

• Stout Truffle: A dessert-style option for consumers seeking indulgence.

Clean Label and Ethical Sourcing

In a category often scrutinised for ingredient quality, Venturi emphasises a "clean quality" proposition. All SKUs are:

• Fair Trade Certified

• Gluten-Free

• Sustainably Sourced

• All-Natural Ingredients

Jason Scalzo, CEO of Venturi Bold Brew, described the brand's mission as creating "cold brew with momentum."

"Venturi is cold brew with momentum," Scalzo stated. "We are building coffee that tastes bright, frothy, and built for life in motion."

Market Availability

Venturi Bold Brew is available immediately nationwide through its direct-to-consumer (DTC) online store. The product is packaged in cans and sold in 4-pack and 12-pack options, with pricing starting at $18.99.

Beyond retail, the company is integrating a social purpose model, establishing partnerships with hospitals, churches, and foundations to reinforce its focus on "quality-driven coffee with purpose."