The latest food and beverage industry news and trend analysis

Lucky Energy has introduced "SLUSH," a three-flavour nostalgia-driven lineup and the brand's first permanent 12 oz sleek can offering, pairing a high-performance 200 mg caffeine formula with a zero-sugar, zero-calorie "clean" ingredient profile.

Volvic has announced its entry into the functional hydration segment in the UK and Ireland with the launch of "Volvic Vitamin+," a range of magnesium and vitamin-enriched mineral waters designed to capture the "food-to-go" market.

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market.

Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026.

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers.

Riviana Foods has introduced Success Boil-in-Bag Sticky Rice, a first-to-format innovation that delivers authentic Asian-style texture in 12 minutes, targeting the high-growth "global-at-home" meal segment and viral culinary trends.

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

Magnum has launched Volcanix, an 80ml multi-layered ice cream stick featuring a complex "architecture" of biscuit coating and caramel cores, specifically designed to capture the 32% of UK consumers seeking unique textural variety.