The latest food and beverage industry news and trend analysis

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

Ocean Spray is transitioning Craisins from a pantry staple to a primary snack standout through sensory-led "fireworks" profiles and single-serve formats targeting the portable snacking market.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

Fan Foods and Poppowls merge high-equity Disney and Marvel licenses with clean-label, seed-oil-free ingredients, disrupting the snack aisle via strategic exclusives at Walmart and Target.

Keystone Light has announced the debut of Keystone Light Apple, branded as "Kapple." Launching in time for the Memorial Day holiday, the product is engineered to serve as a primary volume driver for the Molson Coors value portfolio.

Bones Coffee’s 2026 Summer Collection leverages nostalgic dessert trends to drive growth, targeting "permissible indulgence" with carnival and soda-shop-inspired SKUs engineered for iced serves.

Electrolit’s 7-Eleven exclusive Pineapple Coconut flavour scales its C-store presence, utilising a retail-specific strategy to drive trial and cold vault differentiation for summer 2026.

Heineken enters the functional beer category with Outdoor Brewing Co, an alcohol-free lager fortified with electrolytes and magnesium for post-activity recovery.