The latest food and beverage industry news and trend analysis

Flora Food Group’s plant-based cheese brand Violife has launched a multi-channel marketing campaign, "Undairy the Craving," featuring a consumer rebate programme, AI tools, and chef partnerships to accelerate category trial.

Italian health food brand Valsoia has expanded its plant-based ice cream portfolio with the launch of a zero-sugar cone and a dual-flavour hazelnut and pistachio tub.

ADM has launched eight new soy and pea protein ingredients across North America and Europe, targeting the high-growth functional beverage, meat alternative, and dairy-free markets.

Danone Canada has launched Silk 18g Protein, a complete plant-based beverage designed to capture the high-growth active wellness market and address protein-intake trends.

Califia Farms has launched a Blueberry Matcha Almond Latte to capitalise on the UK’s surging matcha demand, utilising a three-month Tesco exclusive to drive trial in the premium RTD category.

LÄRABAR has entered the plant-based protein sector with a new three-SKU line delivering 10g to 12g of protein per bar, targeting consumers seeking clean-label functional snacks across US retail.

Cargill and Voyage Foods have launched NextCoa, a cocoa-free confectionery alternative utilising grape seeds to deliver a 67% lower carbon footprint, targeting supply chain resilience and price stability in the North American B2B market.

Ardent Mills has appointed Cargill veteran Erik Wibholm as EVP of Trading & Risk Management. His 25 years of global wheat expertise will drive strategic commodity risk solutions for customers navigating an increasingly dynamic and volatile operating environment.