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Entries are officially open for the World Functional Awards 2027, the premier global benchmarking awards dedicated to celebrating breakthrough innovation, nutritional integrity, and excellence across the functional food and beverage sector. Brands have until 23 July 2027 to submit their products for evaluation.
As the functional health and wellness market continues its rapid expansion, the 2027 edition will assess standout entries across a comprehensive roster of categories designed to reflect modern consumer demand and market innovation. The 2027 categories cover every product type and functional benefit, including: functional drinks and RTD to ready meals and snacking, energy and vitality to gut health and high-protein innovations.
The 2027 awards launch builds on the momentum of a highly competitive 2026 edition, which spotlighted cutting-edge formulations addressing cognition, sustained energy, relaxation, and everyday wellness. Spacegoods won three categories at the 2026 awards for their Spacegoods Coffee Caramel-flavoured oat mushroom latte. Wheybetter were also awarded 3 winning categories for their collagen chocolate bars, including the Start-up of the Year award.
2027 Live Winner's Ceremony
Marking a major milestone for this year's program, the World Functional Awards has officially partnered with Food Plus Expo, a dynamic new trade show dedicated to the future of food, drink, and wellness innovation.
The expo will take place in September 2027 at the prestigious Business Design Centre (BDC) in London. As part of this partnership, the World Functional Awards 2027 will host its live winners’ ceremony directly on the show floor, placing winning brands in the spotlight before leading industry professionals, retail buyers, and investors.
"Following the success of Plant Based World Expo, I wanted to make a more inclusive event that would really highlight the benefits of food for human health and longevity. This meant being able to include Functional and Free From foods along with Alternative Proteins as opposed to being exclusively plant-based," commended Jonathan Morley, Founder of Food Plus Expo. "Along with meeting relevant buyers, exhibitors will benefit from the show's overall mission, which is to position these products under the banner 'Food as Medicine'. Our motto is ‘The future of health will be consumed, not prescribed’."
"I have been in the exhibition industry for many years, launched a lot of shows, and I have never seen a sector more in need of its own show."
Entrants will also have exclusive opportunities to exhibit alongside the FNBX team during the event, gaining enhanced on-site visibility, dedicated stand promotion, and professional event photography to leverage in ongoing marketing campaigns.
Key Dates & Entry Information
Submissions are officially open, with brands invited to submit their products ahead of the final entry deadline on 23 July 2027. The competition welcomes functional food and beverage innovations of all scales, ranging from early-stage challenger brands to established global players. Product testing and evaluations will lead directly into the live celebration and exhibition at Food Plus Expo this September 2027 at the Business Design Centre (BDC) in London, where winners will be unveiled live on the show floor.
Complete category guidelines, eligibility requirements, and entry forms are accessible online via The Podium Entry Portal.
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