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Alcohol

1664 and Robert Pattinson Global Cultural Research Report
Report
1664 and Robert Pattinson Global Cultural Research Report

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.

1664 and Robert Pattinson Global Cultural Research Report
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Business & Finance

Diageo Unveils $1B Cost-Cutting Plan to Drive Growth

Diageo has unveiled a $1 billion cost-cutting strategy over three years to streamline global operations and reinvest in core brands, ready-to-drink offerings, and Guinness.

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New Products

BeatBox Launches Limited-Edition Xtreme Sour Black Cherry

BeatBox Beverages has expanded its flavoured alcohol portfolio with the nationwide launch of a limited-edition Xtreme Sour Black Cherry variant.

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Alcohol

Heineken Cuts 3,000 Roles As First-Half Operating Profit Rises 6.7%

Heineken has reported a 6.7% rise in organic operating profit for the first half of 2026, supported by 3,000 workforce reductions under its EverGreen 2030 strategy.

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Business & Finance

Maison Pommery and Henkell International End Partnership Talks

Maison Pommery & Associés and Henkell International have concluded exclusive discussions regarding a proposed strategic partnership without reaching an agreement.

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New Products

Minute Maid Spiked Launches Vodka Lemonade Iced Tea

Minute Maid Spiked has expanded its alcohol-ready-to-drink portfolio with Vodka Lemonade Iced Tea, a 5% ABV canned cocktail rolling out across US retail.

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New Products

Freixenet Enters RTD Category with Solare Spritz Launch

Freixenet has entered the ready-to-drink canned cocktail category with Freixenet Solare Spritz, a 5% ABV Mediterranean citrus and botanical offering.

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Alcohol

Unifying Spirits Secures $2.2M for Boba POPS Expansion

Unifying Spirits has closed a $2.23 million crowdfunding campaign for Boba POPS, bringing total equity funding to $8 million to scale US manufacturing and retail reach.

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Legal

US Senate Proposed Legislation Delays Hemp THC Beverage Ban

The US Senate has introduced a continuing resolution that could delay the federal ban on hemp-derived THC food and beverage products from 12 November to 11 December.

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