The latest food and beverage industry news and trend analysis

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

Keystone Light has announced the debut of Keystone Light Apple, branded as "Kapple." Launching in time for the Memorial Day holiday, the product is engineered to serve as a primary volume driver for the Molson Coors value portfolio.

Heineken enters the functional beer category with Outdoor Brewing Co, an alcohol-free lager fortified with electrolytes and magnesium for post-activity recovery.

Heineken Ireland’s 0.0 flavour expansion leverages the 150% growth in Irish alcohol-free sales, targeting the moderation trend via sophisticated botanical and citrus profiles.

The Cocktail Collection has announced a significant format expansion with the launch of its "Mini Cans," a 100ml single-serve range designed to transition its bartender-quality bottled recipes into a highly portable, precision-portioned format for the premium ready-to-drink (RTD) sector.

Plymouth Gin has announced the nationwide U.S. expansion of Plymouth Honey, a premium flavoured expression that leverages the brand's 1793 heritage.

Casa Maestri, one of the world's leading tequila distilleries, has announced the launch of Dubai Chocolate Pistachio Cream, a premium tequila-based liqueur designed to capitalise on the viral global pistachio-chocolate trend and bridge the gap between artisanal confectionery and luxury spirits.