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Alcohol

1664 and Robert Pattinson Global Cultural Research Report
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1664 and Robert Pattinson Global Cultural Research Report

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.

1664 and Robert Pattinson Global Cultural Research Report
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Alcohol

Anheuser-Busch Invests $13M in Baldwinsville Brewery Expansion

Anheuser-Busch has announced a $13 million investment in its Baldwinsville, New York brewery to expand Michelob ULTRA and Cutwater production and establish a technical training centre.

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Alcohol

Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling

Sazerac has acquired the 210-acre Garrard County Distilling facility in Lancaster, Kentucky, adding two column stills to support portfolio growth across its bourbon and spirits network.

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New Products

Sazerac Enters Soju Category with US Launch of DALHO

Sazerac has entered the US soju category with the launch of DALHO Soju, introducing a category-first 50ml format alongside 375ml bottles across four flavours.

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Beverage

DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit

DASH Water has partnered with La Vieille Ferme to launch a limited-edition Rosé Spritz Kit, tapping into rising UK consumer demand for lower-ABV wine serves and mindful drinking rituals.

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New Products

Echo Falls Debuts Glow-in-the-Dark Sour Apple Fruit Fusion

Echo Falls is expanding its Fruit Fusions portfolio with the rollout of Sour Apple, featuring a 9% ABV, bright green liquid, and glow-in-the-dark packaging.

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New Products

Boba POPS Debuts Pop and Go RTD Boba Cocktail Range

Unifying Spirits brand Boba POPS has entered the ready-to-drink segment with Pop & Go, an 8% ABV cocktail line featuring patented alcohol-filled popping boba pearls.

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New Products

Bardstown Bourbon Launches 2026 Discovery and Lochs of Jura Whiskeys

Bardstown Bourbon Company has unveiled its 2026 Discovery and Lochs of Jura Barrel Finish whiskeys, debuting updated packaging, commissioned artwork, and novel cask finishing techniques.

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Alcohol

YOSHI Matcha Liqueur Secures National US Distribution Deal with Southern Glazer's

YOSHI Matcha Liqueur has signed a national distribution agreement with Southern Glazer's Wine & Spirits to expand its 17% ABV oat milk-based matcha spirit across 47 US markets.

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