The latest food and beverage industry news and trend analysis

Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026.

Heineken has unveiled "The Clinker," a wearable smart band designed to facilitate social connections at Coachella 2026 by syncing fan streaming data with physical interactions through a web-based application.

Pernod Ricard and Brown-Forman have confirmed they are in preliminary discussions regarding a potential business combination. The proposed "merger of equals" aims to create a global spirits powerhouse by leveraging iconic brands like Jack Daniel’s alongside expansive international distribution networks.

Rancho La Gloria has launched a new series of 17% ABV agave wine-based cocktails, winning top honours at the 2026 LA Invitational and targeting the premium ready-to-serve market.

Heineken will transition its Singapore operations to an import-led model by 2027, refocusing the Tuas site on regional logistics, GenAI development, and global R&D for the Tiger Beer brand.

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages.

Aircapture and Almanac Beer Co. debut the first beer carbonated via onsite Direct Air Capture, signalling a shift toward decentralised CO2 supply chains in the beverage industry.

Branca International announces a strategic investment in ALTR, a beverage technology firm using molecular-level ethanol management to preserve sensory integrity in premium low-alcohol spirits.