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Alcohol

Hornitos Tequila and Jarritos Partner to Launch Margaritos Variety Pack

July 7, 2026

Hornitos Tequila and Jarritos Partner to Launch Margaritos Variety Pack

Hornitos Tequila and Jarritos have launched the limited-edition Margaritos Flavour Pack, a co-packaged product combining Hornitos Reposado with three popular Mexican soda variants for summer serves.

Brothers Cider Launches Wild Cloudy Apple Cider Flavour

July 6, 2026

Brothers Cider Launches Wild Cloudy Apple Cider Flavour

Brothers Cider has expanded its premium offering with the launch of Wild Cloudy Apple, a 7.0% ABV unfiltered cider designed to capture the growing demand for craft-style products.

Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK

July 6, 2026

Carlsberg and Sapporo Form Joint Venture in Asia and Partnership in the UK

Carlsberg Group has partnered with Sapporo Breweries to establish a joint venture in Southeast Asia and Hong Kong, alongside a licensing agreement for the UK and Myanmar.

Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market

July 2, 2026

Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market

Dr Zero Zero is launching its Italian produced non alcoholic aperitivo, AperZero, in the US market, expanding its portfolio of authentic, zero-proof Italian spirits.

BrewDog CEO James Taylor Steps Down

July 2, 2026

BrewDog CEO James Taylor Steps Down

BrewDog CEO James Taylor has stepped down from his role following the company's acquisition by Tilray Brands. Chief Commercial Officer Lauren Carrol will manage day-to-day operations.

UK Introduce Digital Age Verification for Alcohol Sales

July 2, 2026

UK Introduce Digital Age Verification for Alcohol Sales

The Home Office has laid new regulations enabling licensed premises in England and Wales to accept digital age verification services for alcohol sales.

Lucas Bols Expands Tequila Partida Portfolio Into Canada

July 1, 2026

Lucas Bols Expands Tequila Partida Portfolio Into Canada

Luxury tequila brand Tequila Partida has entered the Canadian market, launching its portfolio in British Columbia through a partnership with Breakthru Beverage Group.

Cut+Dry Announces RESERVE Leadership Summit for Foodservice Industry

July 1, 2026

Cut+Dry Announces RESERVE Leadership Summit for Foodservice Industry

Cut+Dry has announced RESERVE, an invitation-only annual leadership summit for influential foodservice distributors, manufacturers, and technology partners, launching in October 2026.

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