The latest food and beverage industry news and trend analysis

Muscle Milk has undergone a complete clean-label reformulation, utilising ultra-filtered milk and removing artificial ingredients to capture the modern active-wellness demographic.

Sauce Shop and Heler Foods have launched a co-branded spicy sliced cheese range, leveraging craft condiment popularity to drive high-margin volume in the UK dairy aisle.

Shaken Udder has launched its new Fibre milkshake range exclusively at Tesco, delivering up to 30% of adult daily fibre requirements in a clean-label RTD format to target the UK gut health market.

Wells Enterprises and Ferrero have partnered to launch Nutella Ice Cream nationwide. The strategic brand extension transitions the iconic hazelnut spread into the high-margin frozen dessert category via pint and cone formats, targeting multi-occasion consumption.

Mini Melts USA and The Magnum Ice Cream Company have partnered to deploy Magnum-branded vending machines, scaling premium unattended retail across high-traffic US venues for Summer 2026.

My/Mochi’s Cotton Candy launch leverages nostalgic "kidult" trends and clean-label standards to capture high-velocity snacking demand via a 70-calorie, multi-textured format.

National behavioural healthcare provider Rula has collaborated with Van Leeuwen Ice Cream to launch "Therapy in a Pint," utilising a unique "empty pint" retail format to bridge the gap between mental health awareness and clinical action during Mental Health Awareness Month.

Nutribullet has officially entered the frozen dessert category with the launch of the nutribullet Chill™, a compact countertop appliance featuring proprietary 360DoubleCream™ technology designed to deliver faster and creamier results than existing market competitors.