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DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit
DASH Water has partnered with La Vieille Ferme to launch a limited-edition Rosé Spritz Kit, tapping into rising UK consumer demand for lower-ABV wine serves and mindful drinking rituals.
Waterloo Sparkling Water Unveils First Packaging Redesign Since Brand Launch
Waterloo Sparkling Water has introduced a refreshed packaging design across its entire portfolio to enhance flavour distinction and stand out on retail shelves.
SVEDKA Vodka Water Launches Limited Edition Office Cooler Campaign
SVEDKA Vodka has launched a limited-edition five-foot tall SVEDKA Vodka Water Cooler activation in partnership with actor Craig Robinson and spirits platform Flaviar.
Nestlé and Platinum Equity Partner to Create Peranel Premium Water and Beverage Venture
Nestlé and Platinum Equity have announced a 50:50 joint venture valued at €4.9 billion to establish Peranel, an independent water and premium beverage enterprise.
Waiākea Hawaiian Volcanic Beverages has launched Waiākea Paʻa, a premium reusable glass bottle range, establishing a highly diversified packaging portfolio for the hospitality and retail sectors.
Primo Brands Restructures Leadership and Eliminates Chief Operating Officer Role
Primo Brands Corporation has announced an organisational restructure, appointing PepsiCo veteran Vaughn Dickinson to a key commercial role and eliminating the position of Chief Operating Officer.
Svedka Enters Ready-to-Drink Segment with Still Vodka Water
Svedka Vodka has expanded its ready-to-drink portfolio with Svedka Vodka Water, a still, zero-sugar canned cocktail range packaged in a transparent format.
Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range
Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category.