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Water

Svedka Enters Ready-to-Drink Segment with Still Vodka Water

June 15, 2026

Svedka Enters Ready-to-Drink Segment with Still Vodka Water

Svedka Vodka has expanded its ready-to-drink portfolio with Svedka Vodka Water, a still, zero-sugar canned cocktail range packaged in a transparent format.

Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range

June 9, 2026

Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range

Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category.

Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range

May 31, 2026

Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range

Primo Brands has expanded its premium water portfolio with the launch of Saratoga Collection, a four-strong range of flavoured sparkling waters designed for retail distribution.

Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration

May 27, 2026

Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration

Supergoop! founder Holly Thaggard and son Will Thaggard have launched WaterOuai, a premium canned water brand utilising advanced SUPERCAN polymer-coating technology to eliminate microplastic and chemical migration.

Waterdrop Secures €100 Million Investment to Accelerate European Expansion

May 14, 2026

Waterdrop Secures €100 Million Investment to Accelerate European Expansion

Vienna-based hydration pioneer waterdrop has closed a funding round exceeding 100 million euros, securing strategic backing from Atlantic Grupa and Aspeya to scale its direct-to-consumer infrastructure.

Pop & Bottle Enters Hydration Category with Matcha Coconut Water Launch

May 12, 2026

Pop & Bottle Enters Hydration Category with Matcha Coconut Water Launch

Pop & Bottle has expanded its RTD portfolio into the functional hydration category, launching a Matcha Coconut Water line that combines ceremonial-grade matcha with over 600mg of natural electrolytes to target the "clean energy" wellness market.

DASH Water Expands Sparkling Range With Pink Lady Apple Flavour

May 5, 2026

DASH Water Expands Sparkling Range With Pink Lady Apple Flavour

DASH Water has expanded its "wonky fruit" infused sparkling water portfolio through a high-profile collaboration with Pink Lady, launching a zero-calorie, zero-sweetener Pink Lady Apple variant to capture the growing demand for clean-label refreshments.

Sidel Debuts Lightweight Returnable PET Packaging for Still Water

April 16, 2026

Sidel Debuts Lightweight Returnable PET Packaging for Still Water

Sidel has launched the industry’s first returnable PET bottle developed specifically for the still water market, offering a 10% weight reduction compared to traditional carbonated alternatives and enduring up to 25 wash cycles.

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