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Beverage

DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit

DASH Water has partnered with La Vieille Ferme to launch a limited-edition Rosé Spritz Kit, tapping into rising UK consumer demand for lower-ABV wine serves and mindful drinking rituals.

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Water

Waterloo Sparkling Water Unveils First Packaging Redesign Since Brand Launch

Waterloo Sparkling Water has introduced a refreshed packaging design across its entire portfolio to enhance flavour distinction and stand out on retail shelves.

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Alcohol

SVEDKA Vodka Water Launches Limited Edition Office Cooler Campaign

SVEDKA Vodka has launched a limited-edition five-foot tall SVEDKA Vodka Water Cooler activation in partnership with actor Craig Robinson and spirits platform Flaviar.

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Beverage

Nestlé and Platinum Equity Partner to Create Peranel Premium Water and Beverage Venture

Nestlé and Platinum Equity have announced a 50:50 joint venture valued at €4.9 billion to establish Peranel, an independent water and premium beverage enterprise.

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Water

Waiākea Hawaiian Volcanic Beverages Introduces Reusable Glass Collection

Waiākea Hawaiian Volcanic Beverages has launched Waiākea Paʻa, a premium reusable glass bottle range, establishing a highly diversified packaging portfolio for the hospitality and retail sectors.

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Business & Finance

Primo Brands Restructures Leadership and Eliminates Chief Operating Officer Role

Primo Brands Corporation has announced an organisational restructure, appointing PepsiCo veteran Vaughn Dickinson to a key commercial role and eliminating the position of Chief Operating Officer.

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New Products

Svedka Enters Ready-to-Drink Segment with Still Vodka Water

Svedka Vodka has expanded its ready-to-drink portfolio with Svedka Vodka Water, a still, zero-sugar canned cocktail range packaged in a transparent format.

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New Products

Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range

Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category.

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