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The latest food and beverage industry news and trend analysis

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Water

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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Business & Finance

Swiss Water to Invest $4.5M to Expand Decaffeination Capacity in British Columbia

Swiss Water Decaffeinated Coffee plans a $4.5m investment to expand production capacity by 15% at its Delta, British Columbia, facility by mid-2027.

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Water

ZenWTR Expands Premium Water Footprint with Plastic-Negative Certification

ZenWTR expands retail availability ahead of an H-E-B rollout, leveraging vapour-distilled alkaline water, 100% ocean-bound recycled plastic, and celebrity backing.

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New Products

Wave Kids Launches Four Organic Flavoured Waters for Back to School

Wave Kids has expanded beyond plain canned water with four organic flavoured and fizzy waters, introducing prebiotic fibre and coconut water formulations via its digital storefront.

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New Products

PepsiCo Brand bubly Launches Mocktail-Inspired Sparkling Waters

PepsiCo brand bubly has expanded its sparkling water lineup with two limited-edition mocktail-inspired flavours, Berry Sparkle Sangria and Paradise Paloma, across US retail.

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People

Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director

Thomas Conquet has been appointed Managing Director of Nestlé Waters & Premium Beverages UK, succeeding Stefano Bolognese to lead brand growth and category expansion.

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Beverage

DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit

DASH Water has partnered with La Vieille Ferme to launch a limited-edition Rosé Spritz Kit, tapping into rising UK consumer demand for lower-ABV wine serves and mindful drinking rituals.

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Water

Waterloo Sparkling Water Unveils First Packaging Redesign Since Brand Launch

Waterloo Sparkling Water has introduced a refreshed packaging design across its entire portfolio to enhance flavour distinction and stand out on retail shelves.

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Alcohol

SVEDKA Vodka Water Launches Limited Edition Office Cooler Campaign

SVEDKA Vodka has launched a limited-edition five-foot tall SVEDKA Vodka Water Cooler activation in partnership with actor Craig Robinson and spirits platform Flaviar.

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