The latest food and beverage industry news and trend analysis

Muscle Milk has undergone a complete clean-label reformulation, utilising ultra-filtered milk and removing artificial ingredients to capture the modern active-wellness demographic.

PIM Brands has announced the launch of Welch’s Probiotic Yogofruits, utilising 2 billion probiotic cultures and 3g of fibre per serving to target the surging digestive health snacking market.

Tenzing has launched its second Natural Energy+ SKU, Focus White Peach, utilising a 160mg L-theanine and caffeine stack to target the high-growth cognitive performance and deep work markets.

LÄRABAR has entered the plant-based protein sector with a new three-SKU line delivering 10g to 12g of protein per bar, targeting consumers seeking clean-label functional snacks across US retail.

Zbar has expanded its pediatric snacking portfolio with the launch of USDA Organic Oat Bites and a new protein bar variant, targeting the high-growth on-the-go kids nutrition segment.

Shaken Udder has launched its new Fibre milkshake range exclusively at Tesco, delivering up to 30% of adult daily fibre requirements in a clean-label RTD format to target the UK gut health market.

SUANNUTRA USA has secured the North American distribution rights for TetraSOD, a patented microalgae ingredient from Fitoplancton Marino boasting 30,000 µ/g of SOD activity, targeting metabolic health and GLP-1 support.

RYZE has expanded its Target retail portfolio with three new instant functional lattes, utilising its proprietary SUPER6™ mushroom blend to deliver sustained energy and cognitive support.