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Juice Plus+ has introduced a new strawberry-flavoured variety to its Complete Nutrition shake range. The addition is designed to provide a plant-based option containing balanced nutritional content, including protein and fibre, to support muscle function and satiety.

The new shake is formulated to meet demand for convenient, plant-based nutritional supplements. Each 100-calorie serving includes a structured nutritional breakdown designed for daily consumption:

• Protein Content: 14g of plant-based protein, including a blend of soy, chickpea, rice, and pea. This combination provides the nine essential amino acids necessary for muscle maintenance.

• Fibre Content: 8g of dietary fibre, comprising both soluble and insoluble components.

• Sugar and Glycemic Index: The formulation contains 1g of added sugar and is classified as low-glycemic, intended to support stable blood sugar levels.

• Micronutrients: The shake is fortified with essential vitamins and minerals.

Formulation and Ingredients

The Complete Strawberry Nutrition Shake incorporates a mix of plant-based ingredients and ancient grains. In addition to the primary protein sources, the product includes quinoa, amaranth, alfalfa, and broccoli sprouts. The formulation is vegan, gluten-free, and produced without genetically modified organisms (GMOs). It is also certified Kosher, aligning with diverse dietary requirements and preferences in the global market.

Market Positioning and Availability

The expansion of the Complete line addresses consumer demand for versatile nutrition that can be integrated into daily meals. Registered dietitian Kelli Morgan noted that the product's formulation aims to help consumers address common gaps in protein and fibre intake.

The new product is available as of June 2026 via the company's website and through its partner network, with a retail price of $89. This launch continues Juice Plus+'s focus on plant-based whole-body nutrition, backed by the company's long-standing research initiatives into the health benefits of its product portfolio.