The latest food and beverage industry news and trend analysis

Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond.

Each autumn, supermarket shelves and social media feeds fill up with black-and-orange packaging, spooky puns, and novelty flavors. Halloween-themed limited edition food and drink products have become a ritual of their own. But for all the seasonal buzz, how much value do they really deliver?