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Evolution Fresh has expanded its beverage portfolio with the commercial launch of Thrive, a line of light, functional juices formulated for everyday wellness.

Available nationally across select Whole Foods Market stores, the new range delivers functional health benefits within a low-calorie, low-sugar profile. Certified USDA Organic, each 30-calorie bottle contains less than 5 grams of natural sugar while incorporating active ingredients such as probiotics to support gut health and Vitamin C for immune support.

The introduction addresses shifting consumer demand within the premium beverage category, where shoppers increasingly seek functional attributes without excessive caloric density or high sugar content.

"We know Americans are looking for easier ways to support their wellbeing, with less sugar, lower calories, and more functional benefits from what they drink," said Sandra Heidrich, Vice President of Marketing at Generous Brands.

Functional Formulations and Flavours

The Thrive collection is crafted from real cold-pressed juice balanced with spice extracts, including ginger and cayenne, to deliver flavour complexity without artificial additives or heavy sweeteners:

🍓 Organic Strawberry Mango: A vibrant blend of strawberry, mango, and lemon finished with an invigorating kick of cayenne.

🍍 Organic Passion Pineapple: A tropical combination of passionfruit and pineapple complemented by earthy ginger and a hint of turmeric.

🍋 Organic Triple Citrus: A crisp, zesty citrus punch paired with bold ginger and cayenne.

Retail Availability

The Thrive line is merchandised within refrigerated produce and premium beverage chillers across participating Whole Foods Market locations nationwide.

By positioning the low-sugar functional juices in the chilled perimeter, the brand provides grocery stockists with an incremental offering designed to capture health-conscious shoppers navigating premium juice fixtures.