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Modern soda brand poppi has expanded its United Kingdom portfolio with the launch of Cran Fizz, a limited-edition cranberry-flavoured functional soda rolling out to selected retail stockists from October 2026.
Inspired by one of the brand's popular seasonal US expressions, the line extension marks poppi's first limited-time offering (LTO) introduced to the British market following the brand's official UK debut in March 2026. Merchandised in festive, brightly coloured cans, the beverage pairs sparkling carbonation with tart and sweet cranberry notes, engineered to capture consumer spend across autumn gatherings and the forthcoming fourth-quarter festive trading season.
The product introduction highlights how modern prebiotic and functional soda brand owners are utilising seasonal, occasion-led flavour drops to accelerate rate of sale and drive consumer recruitment within the expanding UK "better-for-you" carbonated soft drinks fixture.
"poppi has built its reputation on bringing exciting flavour experiences and cultural relevance to the soft drinks category," said Stephanie Herbert, Marketing Director at PepsiCo UK & Ireland.
"Inspired by one of poppi's popular seasonal US flavours, Cran Fizz brings a limited-edition flavour to UK consumers for the first time. With its bold cranberry taste and festive personality, Cran Fizz is the perfect addition to celebrations throughout the autumn and festive season."
Flavour Formulation
The formulation delivers a fruit-forward profile while maintaining strict calorie- and sugar-reduction parameters:
đ Cran Fizz: Formulated with real fruit juice, including 0.6% cranberry juice from concentrate, delivering a balanced sweet-and-tart flavour profile with a crisp, refreshing, and lightly tangy effervescent finish.
The drink build aligns with the core nutritional architecture that defines the brand's modern soda platform:
Controlled Sugar Load: Contains 3.2 grams of sugar per can, positioning the SKU comfortably below the threshold of the UK Soft Drinks Industry Levy.
High-Fibre Fortification: Formulated to deliver a high dietary fibre profile to support functional gut-health positioning.
Low-Calorie Proposition: Provides a low-calorie alternative to conventional full-sugar fruit carbonates and holiday mixers without sacrificing mouthfeel.
The addition of an LTO gives grocery and convenience stockists a seasonal asset to cross-merchandise against festive party platters, adult alcohol alternatives, and holiday entertaining displays.
"The arrival of Cran Fizz is a brilliant example of how poppi continues to bring fresh energy, flavour and excitement to the soft drinks aisle," added Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic.
"UK shoppers are increasingly looking for drinks that feel vibrant, refreshing and relevant to the moments they enjoy, and Cran Fizz delivers that in a way that feels perfectly timed for the festive season. As poppi builds momentum in the UK, this limited-edition launch gives retailers a compelling opportunity to tap into seasonal demand and offer consumers something new, distinctive and fun."
Retail Availability
poppi Cran Fizz is available commercially from October 2026 across selected UK supermarket multiples, convenience banners, and independent retail stockists for a limited operating window during the autumn and winter trading periods while seasonal supplies last.
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