In a historic shift for the beverage industry, 2026 sees Dr Pepper shatter the Coke-Pepsi duopoly to claim the #2 spot in the US, while PepsiCo pivots with a massive $1.95bn acquisition of Poppi. This year's FNBX Global Soft Drink Report details the rise of the 'Functional & Dirty' era, where texture and active health benefits are replacing traditional diet sodas, and reveals why the industry's future now relies on 'morning energy' and 'dessert profiles' rather than just refreshment.