Health Benefit & Function

These categories evaluate entries based on the specific physiological or mental outcomes they deliver to the consumer. It is eligible for any functional food or beverage engineered with targeted, active ingredients meant to improve well-being. Whether your formulation is designed to boost physical performance, aid in recovery, or support long-term preventative health, this section allows your brand to shine based on exactly what your product is built to achieve. 

Best for Gut & Microbiome Health

Best for Cognitive & Brain Health

Best for Stress & Mood Management

Best for Sleep & Deep Recovery

Best for Energy & Vitality

Best for Immunity & Defence

Best for "Beauty from Within"

Best for Active Hydration

Best for Joint & Bone Health

Best for Targeted Health

Innovation & Business

This premier section goes beyond the individual product to recognise overarching excellence, scientific breakthroughs, and brand execution within the functional F&B space. It is eligible for brands, suppliers, and campaigns that are actively pushing the boundaries of the industry, regardless of their specific product format. These overarching trophies celebrate the visionaries disrupting the market through ethical sourcing, clever design, consumer education, and pure innovation. 

Functional Ingredient

Taste & Texture

Sustainability & Sourcing

Packaging Design & Functionality

Marketing Campaign

Startup of the Year

Product Format

This section categorises entries by their physical structure and consumption method, levelling the playing field so structurally similar items can be judged head-to-head. It is eligible for any functional product that fits into a recognised consumer packaged goods (CPG) format. In these categories, judges focus heavily on execution, specifically looking at how seamlessly the functional ingredients are integrated into the medium without compromising on taste, texture, or convenience. 

Best High-Protein Product

Functional RTD

Functional Shot or Concentrate

Functional Snack or Bar

Functional Powder or Dilutable

Functional Confectionery

Functional Dairy or Alt-Dairy

Functional Breakfast Product

Functional Pantry Staple