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7-Eleven, Inc. has announced the commercial rollout of the BiG Flavour Bar, an in-store sauce and topping station designed for customer meal customisation.
Now available at participating 7-Eleven, Speedway, and Stripes store locations nationwide, the installation allows shoppers to personalise prepared food items, such as pizza slices, Big Bite hot dogs, and sandwiches, using crunchy garnishes, classic condiments, and an expanded lineup of seven proprietary sauces.
The launch enters the convenience foodservice sector as operators increasingly deploy interactive condiment stations and flavour customisation to elevate prepared food offerings and engage on-the-go consumers.
Custom Sauce Formulations
The BiG Flavour Bar provides a range of taste profiles spanning sweet-heat, savoury, tangy, and smoky notes, complemented by textured crunchy toppings and established store condiments.
The seven original sauces formulated for the new station include:
🌶️ That Sticky Heat™: A spicy teriyaki sauce formulation.
🧄 It's Cheesy AF™: A savoury garlic parmesan sauce blend.
🍯 Honey, Please™: A sweet-and-tangy honey mustard sauce.
🧄 Sweet Like That™: A sauce pairing sweet honey notes with savoury garlic.
🌶️ Sweet, Heat, Repeat: A sweet chilli sauce profile balancing sweetness with heat.
🥛 Ranch All Day™: A classic creamy buttermilk ranch sauce.
💨 Bring The Smoke™: A barbecue sauce blend featuring smoked black pepper notes.
Brandon Brown, Senior Vice President of Fresh Foods and Beverages at 7-Eleven, Inc., stated that the BiG Flavour Bar turns every customer into a creator, providing the flexibility to build custom flavour combinations across heat, tang, and crunch to suit individual preferences.
Nationwide Convenience Deployment
The customisation platform is designed to integrate into everyday food items across breakfast, lunch, and snacking dayparts, allowing consumers to modify their orders directly at the counter.
The BiG Flavour Bar is now operational across participating corporate and franchise 7-Eleven, Speedway, and Stripes stores throughout the United States.
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