British condiment brand Toss has expanded its ambient product portfolio with the nationwide launch of Hey Pesto, introducing what the company claims is the UK's first squeezy pesto.
Rolling out commercially in October 2026 with a recommended retail price (RRP) of £5.99, the product offers a mess-free alternative to traditional glass-jarred pestos. The launch transitions pesto from a spoon-served pasta accompaniment into a multi-use squeezable condiment, targeting expanding consumer demand for convenience, allergen-free recipes, and clean-label ingredient profiles.
Squeezy Format and Convenient Dispensing
The primary packaging innovation of Hey Pesto lies in its squeezable format, engineered to resolve standard operational challenges associated with traditional jarred products.
Conventional ambient pestos packaged in glass jars typically require utensils for portioning and are vulnerable to rapid spoilage and oil separation once opened and stored in household refrigerators. By dispensing through a squeezy bottle, the packaging architecture extends shelf-life usability, facilitates portion control, and enables precision drizzling across culinary and foodservice preparations without cross-contaminating cutlery.
Clean-Label Formulation and Allergen-Free Credentials
Hey Pesto adapts the traditional Genoese profile into an inclusive, allergen-conscious recipe formulated without common allergens, synthetic stabilisers, or dairy derivatives:
🌿 Hey Pesto: Crafted using sunflower seeds, fresh basil, and extra virgin olive oil (EVOO) to replicate classic pesto richness while remaining completely nut-free, dairy-free, gluten-free, and vegan.
By substituting traditional pine nuts and hard cheeses with sunflower seeds and extra virgin olive oil, the formulation circumvents standard nut and dairy allergen declarations. In addition, the recipe is free from refined sugars, emulsifiers, and artificial preservatives, addressing rising consumer scrutiny regarding ultra-processed ingredients in ambient cooking sauces.
Multi-Use Condiment Positioning Beyond Pasta
A central commercial pillar of the product launch is broadening pesto usage beyond hot pasta dishes.
Toss is positioning the product as an all-purpose table sauce, marinade, and culinary topper, targeting high-frequency daytime meal preparations:
Table Drizzling and Dressings: Formulated for finishing grain bowls, fresh salads, and breakfast egg dishes.
Sandwich Spreads: Serving as a textured alternative to mayonnaise or butter in chilled and toasted sandwiches.
Proteins and Vegetables: Calibrated as a marinade or basting glaze for roasted vegetables, chicken, and white fish.
The versatile positioning allows the product to compete across both ambient cooking sauce fixtures and cold-condiment displays, capturing casual meal occasions throughout the day.
Distribution
Founded in November 2025 by sisters Grace and Sophie Devlin, Toss manufactures its entire product portfolio in Oxfordshire.
Commercial distribution for Hey Pesto has commenced across the brand's direct-to-consumer digital storefront at tossdressings.co.uk, alongside physical grocery listings and speciality retail stockists nationwide from October 2026.
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