The latest food and beverage industry news and trend analysis

The brand is differentiating itself by moving beyond standard "black" or "latte" profiles, instead positioning its products as "craft beverages" that blend cold brew with tea, culinary botanicals, and indulgent flavours.

The move significantly strengthens FoodChain ID’s foothold in the South American market and enhances its capabilities in agricultural traceability, particularly within the influential Brazilian livestock sector.

The release targets a specific pain point in the creatine category—the "trade-off" between efficacy and consumption experience associated with traditional powders and pills.

The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles.

This expansion is a key component of Fonterra’s committed capital investment plan, which allocates up to $1 billion over the next three to four years towards projects that drive operational efficiency and generate value-added growth.

Launching in early February, the brand is introducing a Creme Egg–inspired protein bar, strategically timed to capture the high-volume Easter trading period usually dominated by traditional confectionery.