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KFC has announced a partnership with Marvel Studios in support of the upcoming movie release Avengers: Doomsday, introducing a Doctor Doom-inspired food and beverage menu, custom packaging, physical collectable figurines, and experiential activations across more than 100 international markets.

Launching on 9 November 2026 and operating through January 2027, the limited-time promotion marks the fried chicken operator's most extensive entertainment joint venture to date. The campaign rolls out ahead of the film's global cinema debut on 18 December, targeting consumer footfall and basket building across dining rooms, drive-thrus, and digital ordering channels throughout the fourth-quarter and post-holiday trading windows.

Notably, while the collaboration encompasses more than 100 countries globally, the promotion will not be available in the United States, India, or China, leaving those territories to separate regional marketing strategies.

"This is KFC's most expansive joint venture to date, and we can't wait to welcome guests into our extension of the MCU," said Scott Mezvinsky, Global CEO of KFC. "We're not just teaming up with the most anticipated movie of the decade. We're leaning into its biggest, baddest character, and delivering a menu worthy of the moment. This isn't just about chicken – it's about putting KFC at the heart of a global cultural phenomenon in the most epic way we could."

"Avengers: Doomsday brings together some of the most iconic characters in our storytelling history, and we're always looking for creative ways to extend that excitement beyond the screen," added Holly Frank, Vice President of Global Marketing Partnerships and Promotions at Disney.

Flavours and Sauces

The promotional platform introduces three proprietary flavour and seasoning building blocks engineered to integrate across KFC's core chicken, side, and beverage platforms:

🥤 Doom Cola Sauce: A sweet, sticky caramelised cola glaze balanced with light smoky barbecue flavour notes.

🌿 Smoky Green Mayo: A savoury mayonnaise infused with herbal aromatics and smoke notes, finished in a distinctive green hue referencing Doctor Doom's comic aesthetic.

🌶️ Doom Dust: A vibrant green topical seasoning blend pairing smoky charred lime acidity with dried chilli heat, formulated for topical dusting across bone-in chicken, snacks, and sides.

Limited-Time Menu Items

These flavour systems underpin eight dedicated food and beverage offerings merchandised in select international markets:

🍔 Doom Burger: Formulated with KFC's Original Recipe (or Spicy/Zinger/Extra Crispy) fillet, layered with crisp lettuce, sliced pickles, cheese, Doom Cola sauce, and Smoky Green Mayo on a black sesame seed bun.

🍗 Doom Dripped Wings: Hot wings dunked or glazed directly in the sweet-and-smoky Doom Cola sauce.

🪣 Doom Bucket: The brand's signature bone-in sharing chicken bucket served alongside Doctor Doom-inspired dipping sauces and companion packets of Doom Dust.

🍟 Doom Loaded Fries: Seasoned skin-on potato fries topped with Smoky Green Mayo and Doom Cola sauce, merchandised with or without bite-sized Popcorn Chicken pieces.

🧀 Masked Mozza Melts: Three crispy fried mozzarella sticks served with a choice of Smoky Green Mayo or Doom Cola sauce and an accompanying portion of Doom Dust.

🧂 Doom Dust Sachet: Packaged tabletop seasoning designed to be added across any core menu item.

🥤 Doom Shake: A chilled vanilla milkshake swirled with chocolate and peppermint sauce (or green apple sauce), crowned with dark chocolate cookie crumbles.

🧋 Doom Supreme Fizz: A layered carbonated beverage combining sparkling lemonade, green apple or kiwi syrup, and chewy boba pearls, engineered to deliver a contrasting green-and-black presentation.

Collectable Figurines and Merchandising

To encourage repeat transactions and drive loyalty among entertainment enthusiasts, KFC is pairing consumable menu purchases with an exclusive five-piece physical merchandise collection:

🎭 Colonel Sanders Cosplay Collection: A five-figurine collectable assortment reimagining the chain's founder in themed attire inspired by characters appearing in Avengers: Doomsday. The figurines are available with qualifying Doom menu purchases in select international markets while supplies last.

📦 Iron-Riveted Packaging Overhaul: All promotional menu items are fulfilled in bespoke secondary packaging featuring dark, iron-riveted visual designs inspired by Doctor Doom's metallic armour and mask, integrating co-branded franchise iconography across buckets, boxes, and burger wraps.

Deploying tiered physical premiums alongside custom packaging functions as an operational mechanism to elevate check averages and incentivise repeat store visits among multi-generational moviegoers and collectors.