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Dunkin' has launched a nationwide commercial partnership with Marvel Studios in support of the upcoming theatrical release Avengers: Doomsday, debuting a character-themed menu, retail merchandise collection, and multi-city experiential restaurant transformations.
The promotional campaign rolls out across participating Dunkin' locations nationwide, accompanied by a national commercial spot starring Channing Tatum reprising his role as Gambit alongside the robotic character H.E.R.B.I.E. from the Fantastic Four franchise. The multi-tiered collaboration connects food and beverage menu development with film marketing ahead of the picture's theatrical premiere on 18 December.
The partnership highlights the ongoing deployment of entertainment intellectual property across the quick-service restaurant (QSR) sector, using limited-edition menu builds, collectable drinkware, and immersive physical takeovers to drive footfall and lift average basket values during the fourth quarter.
"Marvel fans have a deep connection to these characters and stories, and collaborating with Marvel Studios 'Avengers: Doomsday' has allowed us to bring that excitement into the everyday Dunkin' experience," said Jill Nelson, Chief Marketing Officer at Dunkin'.
"Whether guests are discovering the campaign, visiting one of our transformed restaurants or exploring the menu and collectables, there's a fun way for every fan to join the action."
"Marvel Studios' 'Avengers: Doomsday' brings heroes from across three universes together as they face an unthinkable threat," added Holly Frank, Vice President of Global Partnerships at Marvel Studios. "Dunkin' plays on these high stakes in a fun spot with Gambit and Herbie and experiential activations that invite fans to engage with the film through unexpected moments both inside and beyond its restaurants."
Themed Beverage and Bakery Menu
The limited-time menu architecture translates comic-book franchises, spanning the Avengers, X-Men, Fantastic Four, and antagonist Doctor Doom, into six handcrafted beverages and three bakery offerings:
Beverage Formulations
đĄď¸ Iced Captain'ccino: Formulated with espresso, caramel flavour notes, and regional coffee milk, lightly blended and poured over ice.
𪨠Clobbered Cloud Latte: Combines espresso, whole milk, and toasted white chocolate flavouring, crowned with Cookie Butter Cold Foam and crunchy crumbles referencing The Thing's rocky exterior.
đž Wakandan Daydream Refresher: Layers the brand's Berry Clementine Refresher with raspberry flavouring and oat milk, finished with aerated Purple Marshmallow Cold Foam inspired by Black Panther.
đśď¸ Optic Blast Lemonade: Combines sweet-tart lemonade charged with blue raspberry flavouring, inspired by Cyclops.
đ Doom's Orders Energy: Blends Green Apple Dunkin' Zero energy liquid with sparkling water, topped with Purple Marshmallow Cold Foam for a fizzy, high-acid profile inspired by Doctor Doom.
𦹠Doom Cloud Latte: Combines espresso, whole milk, mocha swirl, and vanilla flavour notes, finished with Sweet Cold Foam and cocoa powder.
Bakery Assortment
đŠ Doomsday Donut: The returning brownie-batter-filled yeast doughnut topped with chocolate icing and a blend of green and chocolate sprinkles referencing Doctor Doom.
đŞ Avenging Donut: A yeast doughnut filled with sweet cotton-candy-flavoured crème, topped with vanilla-flavoured icing and red, yellow, and blue sprinkles representing the Avengers, X-Men, and Fantastic Four.
⪠Doomsday & Avenging MUNCHKINSŽ Donut Hole Treats: Reconfigures the brand's core Glazed Chocolate and Buttermilk bite-sized doughnut holes into hero- and villain-themed formats.
Collectable Drinkware and Hard Goods
Alongside consumable menu items, Dunkin' has introduced a line of limited-edition physical merchandise to capture fan collectability and increase average transaction values:
Doctor Doom 25-Count MUNCHKINSÂŽ Tin ($14.99): A collectable metal container designed with Doctor Doom's signature metal mask and green hood, available with 25-count doughnut hole purchases while supplies last.
Avengers: Doomsday-Themed Tumblers ($24.99): Insulated travel drinkware featuring four distinct character designs across Doctor Doom, the Avengers, the X-Men, and the Fantastic Four.
Avengers: Doomsday-Themed Colour-Changing Mug ($14.99): Heat-reactive black ceramic drinkware that shifts visually to reveal co-branded film iconography and Dunkin' graphics.
Avengers: Doomsday-Themed Glove Cup Sleeves ($19.99): Tactile novelty cup wraps replicating the gauntlets of Doctor Doom, Black Panther, Mister Fantastic, and Captain America.
Avengers: Doomsday-Themed Character Cup Sleeves ($8.99): Graphic fabric drink sleeves showcasing character artwork across the four featured comic universes.
Experiential Stores and Availability
To support the national campaign, Dunkin' is executing multi-week experiential restaurant conversions across four major US metropolitan markets, opening between 17 and 18 November and operating through early December:
đ Los Angeles (17 November): A Fantastic Four-themed brand experience located at 6201 Hollywood Boulevard.
đď¸ Chicago (17 November): An X-Men-themed operational takeover at 10 West Chicago Avenue.
đ˝ New York City (18 November): An Avengers-inspired flagship transformation situated at 102 8th Avenue.
đď¸ Boston (18 November): A Doctor Doom-themed restaurant takeover located at 209 North Harvard Street in Allston.
The transformed locations will remain active through early December 2026, serving as high-visibility marketing destinations designed to drive local footfall, generate digital social content, and showcase the full food, drink, and merchandise collection ahead of the film's international box office debut.
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