Kraft Natural Cheese Launches High-Protein Sticks to Capitalise on Functional Snacking Trend

Kraft Natural Cheese, managed by Lactalis Heritage Dairy, has introduced a new line of high-protein cheese sticks in the US market. The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles.

The new Kraft Natural Cheese Protein Sticks are engineered to deliver a significant nutritional boost compared to standard offerings. Each serving contains 17 grams of protein and 50% less fat than the company’s traditional cheese stick products, positioning the SKU as a functional food item rather than a standard dairy treat.

Product Specifications and Varieties

The range debuts with two mass-appeal varieties designed to slot easily into existing planograms:

Mild Cheddar
Pepper Jack

The product design targets multiple consumption occasions, ranging from school lunchboxes and office snacking to pre- and post-workout fuel. By packaging high protein content into a portable, single-serve format, Kraft is aiming to appeal to retail buyers seeking "grab-and-go" solutions that align with health-conscious consumer behaviours.

Amanda Vaal, Director of Brand Marketing at Lactalis Heritage Dairy, emphasised the dual focus on flavour and function.

"The launch responds to consumers seeking snacks that combine familiar taste with functional benefits, including high protein content," Vaal stated.

This move positions Kraft to compete more aggressively in the fast-growing segment of protein-enriched dairy snacks. Manufacturers across the sector are increasingly reformulating products to deliver added nutritional benefits—specifically protein density and lower fat content—while maintaining the convenience of portion control.

Commercial Availability

The product line has secured immediate placement with major national and regional retailers. Kraft Natural Cheese Protein Sticks are now available at: