Crystal Farms Expands David’s Deli with High-Protein Bagel Line Targeting Refrigerated Aisle

Crystal Farms Dairy Co. has announced a strategic expansion of its bakery portfolio, launching David's Deli Protein Bagels.

The new product line is positioned to disrupt the refrigerated bagel category by addressing the growing consumer demand for functional, high-protein breakfast staples. The launch leverages the David’s Deli brand equity to offer a "power-up" option that delivers 16 grams of protein per bagel—double the amount found in standard alternatives.

Formulation and Nutritional Profile

The range is engineered to deliver a significant macronutrient boost without compromising the signature "soft, chewy texture" associated with the deli-style bagel. The formulation achieves its protein density through a proprietary blend of wheat protein isolate and soy protein.

Key Product Attributes:

Protein Content: 16g per serving.
Format: Pre-sliced and certified Kosher.
Storage: Merchandised in the refrigerator aisle alongside the existing David's Deli English muffins and bagels.

Flavour Architecture

The line debuts with three core variants designed to cover the most popular consumption occasions:

🥯 Plain Protein Bagel: A versatile base for savoury or sweet toppings.
🍂 Cinnamon Protein Bagel: A spiced variant targeting the sweet breakfast occasion.
🧅 Everything Protein Bagel: Topped with a signature blend of sesame, poppy seeds, onion, garlic, and salt for a savoury kick.

Tim Bratland, President of Crystal Farms Dairy Co., commented on the broad demographic appeal of the new line:

"Our David's Deli Bagels offer the perfect versatile staple, packing 16 grams of protein for consumers interested in increasing their protein intake. From parents looking to sneak in a protein boost to fitness and health enthusiasts looking to increase their overall protein intake to those who just love bagels, this line of protein bagels is for everyone."

The launch reflects a broader industry trend where traditional carb-heavy categories are being reformulated to align with wellness-driven purchasing behaviours.