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Krispy Kreme has introduced its 2026 Holiday Seasonal Collection, marking the company’s fifth and final limited-time seasonal drop of the calendar year.
Rolling out today across participating shops nationwide for a limited operating window, the seasonal collection debuts three new handcrafted doughnut recipes alongside the return of the Sugar Cookie Latte. Merchandised primarily in multi-pack holiday dozen boxes, the assortment is engineered to capture consumer spend across fourth-quarter workplace gatherings, seasonal parties, and social sharing occasions.
The commercial rollout highlights the quick-service restaurant (QSR) bakery sector's reliance on structured limited-time offerings (LTOs) and ingredient-led co-branding to drive footfall and transaction volume during peak winter holiday trading.
"The holidays come with a lot of pressure to get everything just right," said Alison Holder, Chief Brand and Product Officer at Krispy Kreme. "A holiday dozen is the easy part. You don’t have to overthink it – show up with a box and you’ve already said, 'I was thinking of you.'"
New Flavours and Products
The 2026 holiday assortment adapts classic festive beverage and bakery flavour profiles across the chain's signature yeast-raised rings and filled yeast shells:
☕ Hot Cocoa Doughnut: An Original Glazed ring dipped in rich chocolate icing, topped with a frosting dollop formulated with Ghirardelli Hot Cocoa, miniature marshmallow bites, and a dusting of Ghirardelli Hot Cocoa powder.
🍪 Sugar Cookie Doughnut: The brand's signature Original Glazed ring dipped in a sweet vanilla-flavoured icing, finished with a festive holiday sugar cookie crumble topping.
🍮 Caramel Toffee Cheesecake Doughnut: An unglazed yeast shell filled with proprietary cheesecake Kreme, dipped in caramel icing and garnished with toffee graham-flavoured crunch pieces and a caramel drizzle.
To lift beverage attachment rates alongside bakery purchases, Krispy Kreme has also reintroduced a seasonal drink staple:
🥛 Sugar Cookie Latte: Formulated with espresso and milk infused with sugar-cookie-inspired flavoured syrup, crowned with whipped cream, a cookie piece, and holiday sanding sugar, available in both hot and iced configurations.
Availability
Krispy Kreme's Holiday Seasonal Collection is available immediately across participating company-operated and franchised locations nationwide while supplies last.
The collection is merchandised across dedicated custom-illustrated holiday dozen boxes to drive sharing volume, alongside individual sales at the front counter, drive-thru lanes, and through digital mobile ordering and delivery channels.
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