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The Coffee Bean & Tea Leaf has announced its 2026 holiday beverage and retail merchandise collection, headlined by a dessert-inspired Tiramisu platform, a new "Barista Edit Menu", returning seasonal staples, and a co-branded merchandise line with lifestyle designer Paul Frank.
Loyalty members of the Coffee Bean Rewards programme receive exclusive early access to the Tiramisu beverage range starting today through 3 November, ahead of the nationwide menu rollout to all customers on 4 November 2026. Merchandised across hot, iced, and proprietary Ice Blended formats, the seasonal campaign is engineered to capture consumer footfall across morning caffeine routines and afternoon indulgence dayparts throughout the fourth-quarter trading period.
The commercial rollout pairs beverage innovation with non-food retail merchandise, using character intellectual property to stimulate impulse gift purchasing and increase average basket values during the holiday season.
"The holidays are all about comfort, cherished traditions, and a little magic, so this year's menu brings all three to your cup," said Dana Castaneda, Head of Marketing for The Coffee Bean & Tea Leaf, Americas. "From our Tiramisu beverages to the seasonal favourites you wait for all year, every flavour is made to bring people together and turn holiday moments into memories."
Tiramisu and Returning Holiday Drinks
The primary culinary driver for the 2026 campaign adapts the Italian dessert profile into three distinct beverage formats, complemented by returning festive favourites:
☕ Tiramisu Dry Iced Americano: Bold espresso layered over ice with creamy sweetness and delicate cocoa notes, delivering a lighter, refreshing alternative to standard dessert drinks.
🥤 Tiramisu Ice Blended®: The chain's signature blended frozen format, combining espresso with tiramisu-inspired flavours for an indulgent treat.
🍰 Tiramisu Latte with Cream Cap: Combines rich espresso with subtle cocoa notes, finished with a velvety aerated cream cap to replicate the dusted mascarpone top of classic tiramisu.
🍫 Peppermint Mocha Cream Latte: Cool peppermint, dark chocolate, and espresso topped with a smooth cream cap.
🍵 New Peppermint Matcha Cream Latte: Pairs earthy ceremonial-style green matcha with refreshing peppermint flavouring and a silky cream cap.
🫖 Winter Dream Tea Latte: A returning seasonal staple combining black tea, herbal rooibos, sweet holiday baking spices, and vanilla.
Trend-Forward Barista Edit Menu
To showcase back-of-house craft and provide consumers with additional flavour exploration, The Coffee Bean & Tea Leaf is also launching a dedicated Barista Edit Menu on 4 November:
🍪 Snickerdoodle Dry Iced Americano: Pairs bold espresso with warm cinnamon-sugar notes over ice, reinterpreting the traditional holiday cookie.
🌰 Hazelnut Chocolate Ice Blended®: Blends roasted hazelnut and dark chocolate into a creamy frozen beverage.
🍑 Peaches N' Cream Cold Brew Tea: Steeped cold brew tea combined with juicy peach flavour notes and smooth dairy sweetness.
🌿 Matcha Matcha: A double-concentrated green tea beverage featuring an intense matcha base topped with a matching green tea cream cap.
🍦 Classic Iced Vanilla Cream Latte: An upgraded build of the brand's core iced vanilla latte, finished with a textured cream cap.
Co-Branded Paul Frank Holiday Merchandise
Expanding beyond consumable menu items, The Coffee Bean & Tea Leaf has partnered with designer brand Paul Frank to introduce an exclusive collection of holiday gifts and drinkware debuting in cafés and online at coffeebean.com on 4 November:
Festive Tumbler with Hang Strap: Retail price $26.95.
Pattern Tumbler: Retail price $29.95.
Tall Plastic Tumbler with Sleeve: Retail price $19.95.
3D Keychain: Retail price $14.95.
Phone/Laptop Buddy: Retail price $9.95.
The assortment features Paul Frank's signature character, Julius the Monkey, alongside brand mascots in winter-themed artwork, providing multi-tier price points suited for holiday gifting and lifestyle collectables.
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