The latest food and beverage industry news and trend analysis

The innovation pipeline highlights a strategic shift from general health positioning toward highly targeted functional benefits, encompassing everything from cognitive support and mood enhancement to specialised gut health.

Following a successful nationwide rollout across all Albertsons/Safeway banners in March 2025, Nixie is aggressively transitioning its operational focus from its natural channel roots to a broader mass-market footprint.

Suntory Beverage & Food Great Britain & Ireland has announced a £25 million capital investment to install a state-of-the-art manufacturing line at its historic Coleford factory in the Forest of Dean.

The brand has announced the US launch of Sanpellegrino Crafted Soda Italiana, a new line fortified with micronutrients and positioned around a zero-added-sugar health claim.

The collaboration features a robust rollout of limited-time offerings (LTOs), thermochromic packaging innovations, and a gamified shopper marketing campaign.

The launch builds on the highly successful rollout of 2025’s "Moon Punch" and utilizes a reformulated, newly branded variant designed to capture cultural buzz surrounding upcoming lunar events.

Building on the success of 2025’s top-performing launches, including Dr Pepper Creamy Coconut & A&W Root Beer Float. The lineup is heavily data-driven. Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages every month.

Nichols, the parent company of Vimto, has announced the launch of Vimto Fans’ Edition, a new limited-edition range co-created directly with consumers. Vimto Fans' Edition Pineapple & Guava and Orange and Papaya Flavour.