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FAVE has closed a $1 million seed funding round. The round was led by Supernatural Ventures, an early-stage consumer investment firm with a portfolio that includes beverage and snack brands such as Poppi, Goodles, and Bachan’s.
Other participating investors in the seed round include the Angel Group, Great Circle Ventures, and a group of consumer packaged goods founders from brands including perfect Bar, popchips, and Brainiac.
The capital injection coincides with FAVE’s national retail launch, establishing immediate physical distribution across the United States.
Retail Distribution and Market Position
FAVE was founded by Ryan Raish, a CPG sales leader with two decades of experience scaling brands such as Honest Tea, Guayaki, popchips, and Chloe's Pops. The brand's entry into the market is supported by an exclusive national distribution agreement with Sprouts Farmers Market, placing the product in nearly 500 retail locations.
The drink mix segment is valued at nearly $1 billion, though it remains heavily occupied by legacy brands utilising artificial formulations. FAVE is entering this space as a certified organic alternative.
Rather than competing strictly on functional or performance-driven attributes, the brand is focusing on clean-label reformulations of traditional flavours. Each serving contains 25 calories and is sweetened with 6 grams of organic cane sugar, representing a substantial reduction compared to legacy category leaders which typically feature up to 40 grams of sugar per serving.
Flavour Portfolio
The FAVE drink mix range is USDA Organic, Non-GMO Project Verified, and formulated without artificial colours, flavours, or preservatives.
The launch lineup includes four core varieties:
🍋 Lemonade
🍓 Strawberry Lemonade
🍊 Tangy Orange
🍹 Fruit Punch
The product is available to consumers in 10-count cartons at Sprouts Farmers Market locations for a suggested retail price (SRP) of $8.99. For online and direct-to-consumer channels, including Amazon, Thrive Market, and the brand's proprietary website, FAVE is distributed in 16-stick pouches with an SRP of $24.99.
