UK pressed juice brand Cawston Press has expanded its portfolio with the launch of a new range of multi-dose ambient juice shots.
The launch represents Cawston Press’ first entry into the fast-growing functional shots category, taking the brand beyond its core 1-litre pressed juice line-up. Developed to target the morning breakfast occasion, the shelf-stable shots debuted in Waitrose on 13 July 2026 before rolling out to Ocado and other national retailers.
Breaking away from the traditional chilled shot aisle, the new range is packaged in larger, 500ml recyclable cartons designed to fit inside refrigerator doors. Each carton provides seven daily servings, transitioning the premium single-serve juice shot format into a cost-effective, multi-dose weekly household staple.
According to Steve Kearns, Managing Director of Cawston Press, the expansion aims to establish a new category footprint in the ambient aisle. Kearns noted that while consumer demand for functional juice shots has grown rapidly, the segment has remained largely confined to refrigerated cabinets. By utilising its position as the UK's leading not-from-concentrate ambient juice brand, Cawston Press intends to make daily wellness shots more accessible while driving incremental sales growth for retailers.
The introduction also responds directly to consumer feedback, with the company noting that customers had consistently requested higher-intensity, more potent versions of its existing apple, ginger, and beetroot recipes.
Flavour Range
Consistent with Cawston Press’ core ingredient standards, the shots contain no added sugar, artificial sweeteners, or concentrates. The formulations are crafted in the UK using a 20% concentration of organic pressed Peruvian ginger juice blended with real fruit and vegetables.
The launch features two distinct flavour profiles:
🌶️ Fiery Ginger: A sharp, intense ginger blend tempered with lemon and apple juice to balance the spice.
🍠 Beetroot & Ginger: An earthy, sweeter formulation blending pressed beetroot juice with organic ginger, apple, and lemon juices.
The Beetroot & Ginger variant builds on the commercial success of the brand’s existing Brilliant Beetroot 1-litre juice, which recorded 25% year-on-year value sales growth according to Nielsen grocery data for the 52 weeks ending 13 June 2026.
Availability and Pricing
The Cawston Press Juice Shots carry a recommended retail price of £4.99 per 500ml carton.
The range launched initially across Waitrose locations on 13 July 2026, with online availability through Ocado and other major UK grocery channels scheduled to follow. To support the retail rollout, the brand is executing a multi-channel marketing campaign comprising paid social media advertising, public relations activity, and targeted shopper marketing initiatives.
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