Functional beverage brand Be LOVE has announced its expansion into the protein category with the nationwide launch of Power + Restore, a clear, ready-to-drink protein beverage.
Introduced on 29 June 2026, the non-carbonated drink is formulated to provide an alternative to traditional, thick protein shakes and powders that require mixing. The product line is designed for immediate, on-the-go consumption.
In alignment with Be LOVE’s existing product portfolio, which includes Energy + Restore and Hydration + Balance, the new launch incorporates a structured social impact initiative.
Through a "One for Ten" partnership with the non-profit organisation GivePower, every purchase of a Power + Restore can helps fund clean drinking water for ten people for one day. The water is supplied to communities facing chronic water scarcity using solar-powered desalination systems through GivePower's Solar Water Farm programme.
Product Formulation and Specifications
The beverage combines clear whey protein isolate and collagen peptides to deliver 15g of total protein per serving. The nutritional specifications of the range include the following details:
Protein Content: Contains 15g of total protein, formulated using 13g of clear whey protein isolate and 5g of collagen peptides.
Micronutrients: Provide 100% of the Daily Value of essential vitamins and minerals, including vitamin C, zinc, and B-vitamins.
Sweetening and Ingredients: Formulated with zero sugar and contains no artificial colours, flavours, or sweeteners.
Packaging: Distributed in BPA-free and PFA-free cans.
Flavour Portfolio
The product range is launching with six nostalgic, fruit-forward flavour varieties:
🍓 Strawberry Swirl
🍊 Orange Dream
🚀 Rocket Pop
🍒 Cherry Vanilla
🥭 Peach Mango
🍋 Lemon Drop
Retail & Distribution
Be LOVE has secured nationwide physical retail placement for the new line at Sprouts Farmers Market, which will serve as the exclusive brick-and-mortar seller for the Rocket Pop, Lemon Drop, and Cherry Vanilla flavours. The full six-flavour portfolio is also commercially available online through the brand's direct-to-consumer website, drink.love, and on Amazon.
The launch represents the latest development under the leadership of founder Kurt Seidensticker, who previously founded the collagen brand Vital Proteins. Seidensticker stated that the brand intends to evolve protein consumption into an everyday wellness habit by offering a light, refreshing liquid format that easily integrates into daily routines.
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