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YESLY has expanded into the ready-to-drink (RTD) active nutrition fixture with the launch of YESLY Sparkling Protein Water, a clear, lightly carbonated beverage delivering 20 grams of protein and zero sugar in a 12-fluid-ounce (approx. 355ml) can.
Formulated with 100 calories per portion, the beverage debuts exclusively across approximately 500 Sprouts Farmers Market stores nationwide in November 2026. Following the initial brick-and-mortar grocery exclusivity, the brand will scale commercial distribution onto digital commerce channels, including Amazon and TikTok Shop, beginning in January 2027.
The commercial rollout pairs clear protein beverage innovation with high-profile athletic sponsorships, announcing multi-year partnerships with NCAA champion and 2:04 marathoner Charles Hicks and elite American marathoner Emma Bates to anchor marketing activations across 2027.
The launch targets changing consumer habits within sports nutrition and functional refreshment, where shoppers are moving away from heavy, viscous dairy milkshakes in favour of crisp, light, and transparent liquid formats delivering functional macronutrients.
Formulation with Clear Protein
YESLY Sparkling Protein Water combines dairy and animal peptide sources with electrolytes and micronutrients within an effervescent base:
🍓 Kiwi Strawberry: A classic sweet-and-tart fruit pairing formulated with balanced berry sweetness and subtle tropical acidity.
🍉 Watermelon: A crisp, melon-forward formulation engineered for clean post-exercise hydration.
🫐 Pomegranate Acai Blueberry: Blends deep orchard and superfruit notes, pairing tangy pomegranate with ripe blueberry and earthy acai flavours.
🍦 Berries & Cream: Reinterprets traditional dessert confectionery into a clear, effervescent fruit-and-vanilla profile.
🍒 Shirley Temple: Adapts the nostalgic mocktail into an active nutrition beverage, combining sweet cherry and zesty citrus notes.
The liquid architecture combines whey protein isolate and collagen peptides to supply 20 grams of bioavailable protein without inducing opacity or heavy mouthfeel.
By formulating with zero sugar and fortifying the liquid base with essential vitamins and hydration electrolytes, the product is engineered to serve dual occasions: immediate post-workout muscle recovery and midday functional refreshment.
Retail Rollout and Digital Scaling
YESLY is deploying a phased commercialisation strategy to build brand equity and validate consumer velocity:
Sprouts Farmers Market Retail Exclusivity: Rolling out across approximately 500 doors nationwide in November 2026, establishing immediate shelf presence among ingredient-conscious natural channel shoppers.
Digital E-Commerce Expansion: Broadening commercial availability in January 2027 via Amazon and social commerce platform TikTok Shop to capture direct-to-consumer and impulse digital replenishment.
Endurance Athlete Alignment: Collaborating with Hicks and Bates across digital campaigns, social channels, and in-store retail merchandising to establish performance credibility within running and endurance sports communities.
"Charles and Emma understand that progress comes from showing up every day and trusting the process," said Scott Miller, Co-Founder and Chief Executive Officer of YESLY. "Even as their lives and goals evolve, they continue to find joy in the work. That mindset is at the heart of YESLY and makes Charles and Emma such natural partners for our brand as we introduce Sparkling Protein Water. Consumers will see them across our digital and social channels, retail initiatives, appearances and other brand activations in 2027."
For retail stockists such as Sprouts Farmers Market, introducing hybrid sparkling protein waters allows grocers to bridge sports nutrition with premium sparkling water, capturing incremental trade-up spend from health-focused consumers seeking protein density with clean-label convenience.
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