Craft beverage brand Jones Soda Co. has announced the return of its collaboration with Crayola, launching a limited-edition Crayola x Jones Soda six-pack during the summer back-to-school season.
The campaign is a key component of Jones Soda's 30th anniversary, dubbed the "Dirty 30" celebration, which marks three decades of brand operations since its founding in 1996. The collaboration highlights the company's current commercial strategy of building brand momentum through selective partnerships with high-recognition heritage brands.
The renewed collaboration features a refreshed design and a revised colour palette intended to align closely with Jones Soda's vibrant aesthetic, whilst leveraging Crayola's multigenerational appeal.
Scott Harvey, Chief Executive Officer of Jones Soda Co., stated that the collaboration represents an authentic partnership capable of creating meaningful brand momentum. Harvey noted that Crayola's focus on creativity and colour makes the brand a natural fit for Jones Soda's anniversary-year strategy.
The seasonal launch is timed to support retail visibility and digital consumer demand during a high-traffic shopping window, using the back-to-school period to drive volume across both physical retail and e-commerce platforms.
Flavours and Portfolio
The limited-edition six-pack features six distinct flavours, each directly inspired by an iconic Crayola colour. The lineup introduces a brand-new flavour to the Jones Soda portfolio alongside established varieties:
🥊 Fruit Punch Soda inspired by Razzmatazz (brand-new flavour)
🍊 Orange and Cream Soda inspired by Sunset Orange
🍍 Pineapple Cream Soda inspired by Dandelion
🍏 Green Apple Soda inspired by Granny Smith Apple
🫐 Berry Lemonade Soda inspired by Robin's Egg Blue
🌹 Fufu Berry Soda inspired by Razzle Dazzle Rose
Where To Buy?
The co-branded product is being distributed through a dual-channel retail model to maximise market coverage:
Physical Retail Channels: Standard retail boxes will contain six co-branded bottles housed within a collectable Crayola x Jones Soda presentation box.
Direct-to-Consumer Platform: Online orders placed via the brand's e-commerce site will include the themed six-pack box, accompanied by four custom colouring pages and an eight-pack of Crayola crayons.
Anna Roca, Head of Global Partnerships at Crayola, commented that the partnership aims to inspire creativity across generations, delivering a multi-sensory retail experience that encourages consumer interaction.
The Crayola x Jones Soda six-pack will remain available for a limited period during the back-to-school shopping window while supplies last.
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