Snacking
January 29, 2026
Turkey Hill Partners with Entenmann's to Transform Iconic Baked Goods into Frozen Desserts
The collaboration leverages the strong regional brand equity of both entities to deliver a nostalgia-driven product line designed to offer "comfort and familiarity" in a scoopable format.
January 29, 2026
Rowntree’s Launches Lollies-Inspired Confectionery Range for UK Retailers
Designed to drive year-round sales in the confectionery aisle, the launch aims to capture the "summer flavour" profile without the need for frozen storage.
January 28, 2026
Pringles Partners with Xbox and Bethesda for 'Fallout 76 Mystery Flavour' Launch in UK & Ireland
Snacking giant Pringles has announced a major gaming collaboration with Xbox and Bethesda Softworks, launching a limited-edition Fallout 76 Mystery Flavour crisp across the UK and Ireland.
January 28, 2026
Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger
US-based Mediterranean food manufacturer Cedar’s Foods has announced a strategic flavour extension to its hummus portfolio, introducing a limited-edition Pineapple Jalapeño variant.
January 28, 2026
Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials
The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson.
January 27, 2026
Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box
The limited-edition release wraps the classic Cheez-It Original cracker in packaging that features Butler’s likeness, turning a standard pantry staple into a piece of fan memorabilia.
January 27, 2026
Krispy Kreme Revives 'Chocomania' with Limited-Time Hershey's Glazed Collection
Krispy Kreme® has announced the strategic return of its chocolate-focused platform, "Chocomania," unveiling a four-SKU collection developed in partnership with Hershey's.
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