Functional food brand JiMMYBAR! has broadened its active nutrition portfolio with the commercial introduction of its Creatine + Protein Trail Mix.
Formulated to deliver 12 grams of protein alongside a full 5-gram daily dose of creatine per serving. The product introduction marks the brand's second functional creatine format, following the launch of its Creatine + Protein Bar at the same fitness event in 2025.
The launch transitions creatine supplementation from conventional soluble powders and sports nutrition bars into ambient, multi-component snack mixes, targeting consumer demand for convenient, ready-to-eat functional foods.
"At JiMMYBAR!, we don't follow market trends, we create them," said Jim Simon, Chief Executive Officer and Co-Founder of JiMMYBAR!. "We saw a problem with traditional creatine consumption, so we solved it by creating products that fit into people's everyday lives. Last year, we reinvented the protein bar. This year, we're doing it again with trail mix."
Functional Formulations and Flavours
Developed under the direction of co-founder Nettie Del Prete, the range adapts traditional sweet-and-salty trail mix components, combining nuts, pretzels, and dried fruit with custom-extruded creatine bites.
The collection features five functional flavour varieties, with three formulations fortified with supplemental collagen:
🍓 Wild Strawberry Crunch + Collagen: Formulated with strawberry creatine bites, white chocolate chips, salted pretzels, raisins, and whole almonds.
🥜 Chocolate Peanut Butter Blast: Pairs chocolate peanut butter creatine bites with white chocolate chips, roasted peanuts, raisins, and pretzels.
🫐 Blueberry Lemon Crumble + Collagen: Blends blueberry lemon creatine bites, white chocolate chips, pretzels, dried blueberries, and almonds.
🍫 Fudge Brownie Bliss: Features double fudge brownie creatine bites combined with white chocolate chips, peanuts, raisins, and pretzels.
🍊 Orange Cream Swirl + Collagen: Combines orange creatine bites with pretzels, white chocolate chips, and whole almonds.
By incorporating functional active ingredients directly into confectionery-style inclusions, the formulation delivers ergogenic compounds alongside standard macronutrients while masking the sandy mouthfeel often associated with unmixed creatine monohydrate.
Creatine in Ambient Snacking
The introduction of creatine into trail mix reflects ongoing technical developments in functional sports nutrition, where manufacturers are engineering stable delivery systems for performance supplements outside conventional shake and capsule formats.
While creatine has historically required separate liquid mixing routines, formulating standard 5-gram clinical dosages into ready-to-eat baked or extruded snack pieces enables brands to access active lifestyle snacking occasions. In addition, pairing creatine with complete protein and collagen peptide sources creates a multi-benefit profile intended for muscle recovery and joint support.
Distribution
JiMMYBAR! is initiating distribution for the Creatine + Protein Trail Mix exclusively through its direct-to-consumer digital portal at JiMMYBARs.com.
The product range is merchandised in both 10-count and 20-count carton configurations, available as single-flavour orders or multi-flavour variety packs. The digital-first sales strategy allows the business to test flavour velocity and reorder rates among its core active-nutrition customer base prior to evaluating broader retail grocery and sports speciality distribution.
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