Bauducco has partnered with peanut butter brand SKIPPY to introduce the SKIPPY Peanut Butter Chocottone across the United States.
Rolling out to major food and grocery retailers nationwide from October, the product introduction pairs Bauducco's signature chocolate-chip sweet loaf with a real peanut butter filling. The release marks the opening phase of a multi-year collaborative programme between the two food companies, which intend to co-develop additional bakery lines in future seasons.
Alongside the peanut butter collaboration, Bauducco is debuting a Pistachio Chocottone, expanding its speciality holiday assortment to capture consumer demand for nut-forward profiles ahead of peak fourth-quarter entertaining.
"At Bauducco, we're passionate about bringing moments of joy and celebration to the table," said Juliana Corá Bastos, Marketing, Trade Marketing & E-commerce Director at Bauducco International BU.
"This partnership with the SKIPPY brand invites American consumers to discover the Chocottone in a way that feels personal and delicious, combining two globally recognised brands into something fresh and special. And this is just the beginning of what we have planned together – stay tuned for more exciting innovations."
Seasonal Bakery Innovation and Flavour Lineup
The seasonal rollout introduces two distinct flavour variations designed to modernise the traditional Italian sweet bread format for mainstream US shoppers:
🥜 SKIPPY Peanut Butter Chocottone: Combines the airy, cocoa-studded dough of Bauducco's core Chocottone with a rich, creamy centre made with real SKIPPY peanut butter, finished in a chocolate coating.
🌰 Pistachio Chocottone: A nutty line extension incorporating smooth pistachio cream into the chocolate loaf, engineered to tap into surging confectionery and pastry trends surrounding pistachio profiles.
Both offerings are formulated for versatile consumption across holiday morning meals, family gatherings, and gifting occasions leading into the winter holidays.
"Peanut butter is the star of countless holiday baking traditions, and the SKIPPY brand is delighted to team up with another global icon to find new ways to spread joy," said Sam Hovick, Brand Manager for the SKIPPY brand. "This collaboration is the perfect way to spread joy, whether sharing a loaf with loved ones for a special holiday breakfast or bringing it along on a visit to friends or family."
Retail and Availability
The SKIPPY Peanut Butter Chocottone and Pistachio Chocottone will be available across leading grocery multiples, mass merchandisers, and supermarket banners throughout the United States beginning in October.
The early autumn retail arrival enables stockists to merchandise sweet festive loaves well ahead of late-stage November and December promotional periods, capturing early impulse purchases and self-treating occasions throughout the holiday lead-up.
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