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General Mills brand Pillsbury has expanded its frozen baked goods portfolio with the commercial launch of ready-to-bake Grands! Croissants, marking the brand's first entry into the frozen croissant category.

Entering retail freezer aisles nationwide as a permanent addition, the launch introduces pre-shaped pastries designed to bake directly from frozen in under 30 minutes without advance preparation.

The rollout builds upon Pillsbury's presence in the frozen bakery fixture, complementing its established frozen biscuits and cinnamon rolls with an accessible at-home format.

Ready-to-Bake Croissant Innovation

The development of Grands! Croissants addresses consumer interest in recreating bakery-style quality and indulgence in the home without the extended preparation time traditionally required for laminated pastry doughs.

Engineered with 48 distinct layers, the pastries are formulated to achieve a light, flaky crumb structure and a golden exterior during home baking.

Maria Carolina Comings, Vice President and Business Unit Director for Pillsbury at General Mills, stated that consumers seek the indulgence of a bakery experience at home without the associated time and effort, noting that the new product platform delivers freshly baked croissants in under 30 minutes.

Product Formulations and Specifications

The Grands! Croissants lineup enters commercial distribution across two distinct varieties:

🧈 Butter Grands! Croissants: Made with real butter to deliver a traditional, rich, and flaky bakery profile.

🍫 Chocolate Grands! Croissants: Features a sweet Belgian chocolate filling encased within flaky laminated pastry layers.

Retail Packaging and Portfolio

Pillsbury Grands! Croissants are packaged in eight-count retail cartons. The individually pre-shaped format allows consumers to bake single pastries for quick treats or prepare the entire batch for brunch and family gatherings.

The product line has launched as a permanent portfolio addition across grocery and mass retail stockists throughout the United States, expanding Pillsbury's footprint within convenient frozen bakery solutions.