PepsiCo has detailed its comprehensive product lineup for the 2026 Halloween trading window, bringing together limited-edition snacks, functional RTD beverages, and bulk variety packs tailored for extended autumn celebrations.
As consumer preparation for Halloween increasingly spans multi-week activities, encompassing trunk-or-treat events, neighbourhood gatherings, and horror movie marathons, food and beverage manufacturers are expanding seasonal offerings beyond traditional confectionery. The 2026 portfolio balances comfort-oriented flavours with novelty shapes and portion-controlled variety packs designed for party hosting and trick-or-treat handouts.
The seasonal release spans collaborative partnerships with Starbucks and poppi, playful flavour extensions under the Cheetos and bubly brands, and multi-pack snacking formats for high-volume family occasions.
Seasonal Beverages
The beverage assortment combines established coffeehouse profiles with modern functional sodas and sparkling water extensions:
☕ Starbucks Pumpkin Spice Beverages: Introduces seasonal coffeehouse flavour profiles for autumn errands and decorating occasions, including the new Starbucks Pumpkin Spice Frappuccino Chilled Coffee Drink Zero Added Sugar alongside Starbucks Doubleshot Energy Pumpkin Spice.
🍏 poppi Sour Apple: A limited-time functional soda collaboration pairing crisp green apple and sweet candy notes with a tart sour finish, designed for Halloween party coolers and social gatherings.
🫐 bubly Halloween Sparkling Water: PepsiCo Canada's seasonal range packaged in 222mL mini cans through October 31, featuring Boo-Berry Lime (strawberry and lime extracts), Blood Orange (citrus medley), and Tropical Potion (tangerine, pineapple, strawberry, and mango).
Cheetos Snacks and Flavours
Within the savoury snack fixture, Cheetos is deploying seasonal novelty shapes and complex sensory flavour profiles:
💀 Cheetos Bag of Bones: Skeleton-shaped corn snacks returning in two distinct flavour profiles: White Cheddar and Cinnamon Sugar.
🌶️ Cheetos Sweet Phantom Heat Puffs: A limited-edition puff snack inspired by Sichuan pepper compounds, formulated to deliver an initial cinnamon sugar sweetness followed by progressive heat, tingling, and a subtle effervescent sensation.
Bulk Variety Packs and Trick-or-Treat Formats
To capture high-volume household stocking and community event distribution, PepsiCo Foods has structured three dedicated multi-pack configurations:
Fright Night Mix: A 30-count carton of individually packaged fun-size servings of Doritos and Cheetos, providing a non-candy alternative for trick-or-treat bowls and community event handouts.
Simply NKD Fright Night Mix: A 30-pack variety collection featuring Doritos Simply NKD Minis Nacho Cheese Tortilla Chips and Cheetos Simply NKD Minis Puffs Cheddar, formulated without artificial flavours or synthetic dyes.
Halloween Favourites House Pack: A multi-brand assortment containing full-size, 1-ounce portions of Ruffles, Simply Ruffles, Doritos, Cheetos, Simply Cheetos, and Funyuns, targeted at larger gatherings, school lunchboxes, and party hosting.
The comprehensive seasonal portfolio is currently rolling out across retail grocery accounts, mass merchandisers, and convenience channels throughout the North American autumn trading window.
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