Krispy Kreme has partnered with Warner Bros. Discovery Global Consumer Products to introduce a limited-edition Halloween collection featuring characters from the Looney Tunes franchise.
Rolling out to participating shops across the United States from Tuesday, 6 October 2026, the seasonal range marks the first time the confectionery brand has licensed Looney Tunes intellectual property for a Halloween collection. The temporary menu addition brings characters including Bugs Bunny, Tweety, Sylvester, the Tasmanian Devil (Taz), and Lola Bunny to the quick-service bakery counter dressed in holiday-themed attire.
The launch aims to drive impulse sales, seasonal gifting, and party sharing throughout the October trading window, leveraging multi-generational entertainment brand equity to build dozen-box transaction volume.
"Looney Tunes characters have entertained generations of fans with their fun, laughter and mischief, making them a perfect match for Krispy Kreme this Halloween," said Alison Holder, Chief Brand and Product Officer at Krispy Kreme. "This collection captures that playful Looney Tunes spirit in a delicious way, with dozens made for sharing and making Halloween parties, gatherings and spooky season celebrations a little sweeter."
Product Formats and Themed Formulations
The four-SKU collection adapts Krispy Kreme's proprietary yeast-raised ring and filled shell doughnut bases, finishing them with seasonal flavourings, confectionery inclusions, and character sugar plaques:
🧛 Bugs Bunny Doughnut: An unglazed yeast shell doughnut filled with chocolate dulce Kreme, dipped in red dulce icing and finished with chocolate drizzles, bat sprinkles, and a Bugs Bunny Vampire decorative sugar piece.
🎃 Tweety and Sylvester Doughnut: A core Original Glazed ring doughnut coated in candy corn flavoured icing and festive confetti sprinkles, topped with a Tweety and Sylvester Pumpkin sugar plaque.
🧟 Taz Doughnut: An unglazed yeast shell doughnut filled with Oreo cookies and Kreme filling, dipped in chocolate icing and crushed Oreo cookie pieces, finished with green icing drizzles and a Taz Mummy sugar piece.
⭐ Lola Bunny Doughnut: A classic Original Glazed ring doughnut decorated with a purple buttercreme flavoured icing swirl, gold star sprinkles, and a Lola Bunny sugar plaque.
Brand Licensing
The collaboration reflects expanding use of licensed media and entertainment properties across quick-service restaurant (QSR) menus to create visual distinction in the glass display case.
By pairing established animated characters with decorated bakery formats, quick-service operators can generate organic social media visibility and cater to family gatherings, school events, and office catering without requiring bespoke production lines or novel back-of-house equipment. The inclusion of co-branded FMCG ingredients, such as Mondelēz International's Oreo within the Taz Doughnut, further strengthens familiar flavour cues for consumers.
Retail Availability
The Looney Tunes Halloween Collection will be available for a limited operating window across participating company-owned and franchised locations nationwide starting 6 October 2026, while supplies last.
Commercial distribution will be supported across in-shop retail counters, drive-thru lanes, and digital ordering platforms via the Krispy Kreme website and mobile application for pickup and on-demand delivery.
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