Dunkin' has partnered with Marvel Studios to launch a co-branded food, beverage, and merchandise programme tied to the upcoming feature film Avengers: Doomsday.
Rolling out to participating stores nationwide from 4 November 2026, the limited-time offering (LTO) introduces six character-inspired beverages, themed bakery lines, and an extensive collection of branded drinkware and packaging tins.
The campaign pairs entertainment brand equity with front-counter impulse merchandising, using collectable packaging and modular drink builds to drive average order value and repeat customer visits across morning and afternoon dayparts.
Character-Themed Beverage Innovation
The beverage programme translates iconic comic and film personas into layered hot, iced, and blended drink formats. By pairing core espresso, tea, and energy bases with seasonal syrups and cold foams, Dunkin' expands its menu assortment without adding complexity to back-of-house assembly:
☕ Iced Captain'ccino: Espresso, caramel flavouring, and coffee milk, lightly blended and served over ice.
🍪 Clobbered Cloud Latte: Espresso, whole milk, and toasted white chocolate flavouring topped with Cookie Butter Cold Foam and crushed biscuit crumbles.
🫐 Wakandan Daydream Refresher: Berry Clementine Refresher combined with raspberry flavour and oat milk, capped with Purple Marshmallow Cold Foam.
🍋 Optic Blast Lemonade: Sweet-tart lemonade infused with blue raspberry flavour syrup.
🍏 Doom's Orders Energy: Effervescent Green Apple Dunkin' Zero sparkling energy base finished with a layer of Purple Marshmallow Cold Foam.
☕ Doom Cloud Latte: Espresso, whole milk, mocha swirl, and vanilla flavouring, topped with Sweet Cold Foam and cocoa powder.
Themed Bakery Additions
Alongside cold beverages, the collaboration extends to Dunkin's fresh bakery display cases with limited-run decorative finishes and filled formats:
🍫 Doomsday Doughnut: The return of the brand's brownie batter-filled doughnut, topped with chocolate icing and green and chocolate sprinkles.
🍬 Avenging Doughnut: A yeast-raised shell doughnut filled with cotton candy creme, finished with vanilla-flavoured icing and red, yellow, and blue sprinkles.
🍩 Doomsday and Avenging Munchkins: Themed adaptations of the chain's Glazed Chocolate and Buttermilk bite-sized doughnut hole treats.
Collectable Packaging and Retail Merchandise
A central operational pillar of the campaign is the integration of high-margin collectables designed to increase counter transaction values and foster fan engagement.
Beginning 4 November, Dunkin' is introducing a custom Doctor Doom 25-Count Munchkins Tin, moulded after the villain's signature metallic mask and hood. The collectable container is available with any 25-count Munchkins purchase for $14.99 at participating locations while stocks last.
To capture retail merchandise spend within the restaurant footprint, the brand is deploying a companion range of co-branded drinkware and accessories:
Avengers: Doomsday Tumblers ($24.99): Insulated beverage tumblers carrying artwork inspired by Doctor Doom, the Avengers, X-Men, and the Fantastic Four.
Colour-Changing Mug ($14.99): A heat-reactive ceramic mug that transforms when hot liquids are added to reveal hidden character iconography and film branding.
Glove Cup Sleeves ($14.99): Novelty structured cup sleeves modelled after the gauntlets and gloves of Doctor Doom, Black Panther, Mister Fantastic, and Captain America.
Character Cup Sleeves ($8.99): Fabric drink sleeves featuring stylised character graphics.
Quick-Service Entertainment Licensing
The collaboration illustrates an expanding trend among quick-service restaurant chains to deploy high-profile intellectual property partnerships ahead of major fourth-quarter and holiday entertainment releases.
By pairing character-led storytelling with customisable cold foam platforms, Dunkin' creates visually distinctive products engineered for organic social media discovery. Simultaneously, retailing premium hardware and packaging, such as embossed Munchkins tins and reusable tumblers, provides franchise operators with an incremental revenue stream that diversifies store intake beyond perishable food and beverage sales.
The limited-time menu and merchandise lines will be available across participating US locations from Wednesday, 4 November 2026, supported by drive-thru, counter service, and the Dunkin' mobile application, while supplies last.
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